Experience

Transcend Insights

• United States
• Information Technology & Services
• 1 - 100 Employee

• Marketing Communications Specialist

  • Jul 2013 - Present

  San Diego, CA based in Orange County MARKETING COMMUNICATIONS SPECIALIST (June 2017 - Present) DIGITAL MARKETING ANALYST (December 2015 - June 2017) - Manage digital marketing content strategy, including the development and design of marketing communications materials such as social media, blogs, infographics, white papers, brochures and videos - Apply various communication strategies to create an impression, raise awareness and encourage a preference by target audience for Transcend Insights and its products -… Show more MARKETING COMMUNICATIONS SPECIALIST (June 2017 - Present) DIGITAL MARKETING ANALYST (December 2015 - June 2017) - Manage digital marketing content strategy, including the development and design of marketing communications materials such as social media, blogs, infographics, white papers, brochures and videos - Apply various communication strategies to create an impression, raise awareness and encourage a preference by target audience for Transcend Insights and its products - Execute an effective social media program that allows Transcend Insights to create meaningful relationships with customers and influencers in the healthcare industry; as well as managing a positive reputation, while aligning with the public relations goals - Produce quarterly analytics reports to measure social media and digital content performance utilizing TrackMaven and Google Analytics - Implement internal and external email marketing campaigns in Pardot, consisting of content creation, template design, lead lists and distribution MARKETING SPECIALIST (March 2014 - December 2015) - Assisted with launch of the new company brand, including the new company name, logo, web design, web content development, all internal messaging creation and managing the master file of the launch timeline - Launched and maintained the company blog program in March 2015 to position Transcend Insights as an industry visionary redefining value-driven care within the healthcare IT industry and population health management market - Expanded the company’s thought leadership presence by creating new social profiles with the launch of the new company - Managed content and design development of social media, direct mail and email campaigns for annual tradeshow to promote awareness and drive attendance PHYSICIAN SERVICES REPRESENTATIVE (October 2013 - March 2014) MARKETING INTERN (July 2013 - October 2013) Transcend Insights is the merger of Certify Data Systems, Anvita Health and nliven systems. Show less



Delta Sigma Pi, Professional Business Fraternity

• Vice President of Community Service

  • Dec 2012 - Jun 2013

  San Jose, CA - Oversaw all logistical planning including agenda, catering, venue, entertainment and public relations to host a benefit dinner for 123 attendees, which fund-raised $2,600 for Make-A-Wish Foundation - Liaised with finance, alumni, web marketing, marketing and corporate sponsorship committee leads to manage multiple tasks in a timely manner - Corresponded with Our City Forest, Speak Out and Sacred Heart to organize 3 different service events for 30+ volunteers



San Jose State University Housing

• Assistant Manager

  • Feb 2011 - May 2011

  San Jose, CA - Produced collateral including executive progress reports and presentations for Associate Director of Residential Life - Managed communication with customers pertaining to publicization of events, scheduling meetings and residential legal documentation - Conducted credit analysis on students to determine housing eligibility

• Resident Advisor

  • Aug 2010 - May 2011

  Campus Village, San Jose, CA - Organized and executed academic and social development programs for over 500 student residents in a 9 month period - Oversaw 539 residents to ensure all rules and housing policies were being followed, as well as mediated conflicts and disputes between residents - Acted as main point of contact for residents and provided academic and personal guidance throughout the school year