Caitlin Utter

Associate Marketing Manager at Element Electronics
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Minneapolis-St. Paul Area

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Experience

    • United States
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Associate Marketing Manager
      • Aug 2023 - Present

    • Senior Marketing Associate
      • Nov 2022 - Aug 2023

      • Facilitated the reconstruction of the company website, bringing more capabilities in-house to expedite accurate product launches• Created custom exports via Salsify to deliver precise product data to all retail partners, including customized catalogs for regional players, improving data accuracy and efficiency

    • Digital Marketing Associate
      • Feb 2021 - Nov 2022

      • Implemented and managed Salsify for unified product experience management, enhancing control over marketing materials for four brands• Regularly updated the company website with new content optimized for SEO, leveraging SEMRush to improve our overall site health score by over 5%• Conducted a consumer research survey to collect data, which was then used to create highly targeted audiences for Facebook and Instagram ad campaigns

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing And Business Development Intern
      • Feb 2019 - Jan 2021

      • Generated promotional tools to encourage investments in multiple companies coming to the Denver market and coordinated international client travel schedules to Denver • Established three websites using WordPress for clients to engage with, one for COVID-19 PPE sales • Created articles on LinkedIn to introduce clients to new business opportunities • Generated promotional tools to encourage investments in multiple companies coming to the Denver market and coordinated international client travel schedules to Denver • Established three websites using WordPress for clients to engage with, one for COVID-19 PPE sales • Created articles on LinkedIn to introduce clients to new business opportunities

    • United Kingdom
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Marketing Intern
      • Sep 2019 - Dec 2019

      • Managed social media account postings to inform and increase followers by 5% • Distributed email campaigns to nearly 5,000 subscribers every week using MailChimp • Updated website with key events to successfully increase users and sessions by 10% • Researched and developed strategy ideas for new business opportunities • Managed social media account postings to inform and increase followers by 5% • Distributed email campaigns to nearly 5,000 subscribers every week using MailChimp • Updated website with key events to successfully increase users and sessions by 10% • Researched and developed strategy ideas for new business opportunities

    • United States
    • Investment Banking
    • Marketing Intern
      • Dec 2018 - Sep 2019

      • Developed multiple databases of potential investors to aid XScrip Equity Token sales • Created intriguing press releases and newsletters tied to the company's goals • Managed social media account postings to engage followers and increase awareness, increasing followers by 10% • Assisted in updating three websites using WordPress, along with monitoring traffic, linking articles, and tracking analytics data • Developed multiple databases of potential investors to aid XScrip Equity Token sales • Created intriguing press releases and newsletters tied to the company's goals • Managed social media account postings to engage followers and increase awareness, increasing followers by 10% • Assisted in updating three websites using WordPress, along with monitoring traffic, linking articles, and tracking analytics data

Education

  • University of Denver - Daniels College of Business
    Bachelor's degree, Marketing
    2017 - 2020
  • University of Westminster
    Study Abroad Student with Internship Program for the Fall 2019 Semester
    2019 - 2019
  • Minnetonka High School
    2013 - 2017

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