Caitlin Schoch
SEO and Content Marketing Specialist at Viral Solutions - Your Chief Marketing Officer- Claim this Profile
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Bio
Credentials
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All-around SEO
Yoast BVApr, 2023- Nov, 2024 -
Site Structure
Yoast BVDec, 2021- Nov, 2024 -
Local SEO
Yoast BVJul, 2021- Nov, 2024 -
Keyword Research
Yoast.comJul, 2020- Nov, 2024 -
SEO Copywriting
Yoast.comJun, 2020- Nov, 2024 -
Analytics & Data Specialist
DigitalMarketerJul, 2018- Nov, 2024 -
Email Marketing Specialist
DigitalMarketerMay, 2018- Nov, 2024 -
Search Marketing Specialist
DigitalMarketerApr, 2018- Nov, 2024 -
Content Marketing Specialist
DigitalMarketerFeb, 2018- Nov, 2024 -
Direct-Response Copywriting Specialist
DigitalMarketerJan, 2018- Nov, 2024 -
SEO
HubSpot AcademyJul, 2022- Nov, 2024
Experience
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Viral Solutions - Your Chief Marketing Officer
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United States
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Advertising Services
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1 - 100 Employee
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SEO and Content Marketing Specialist
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Jan 2018 - Present
In my role within the content department, I support the company's efforts to create, distribute, and monitor content for organizations in various industries. Responsibilities: ● Perform content and keyword research ● Produce and edit content and sales copy for clients ● Ensure content is optimized for search ● Assist in the development of strategic content plans In my role within the content department, I support the company's efforts to create, distribute, and monitor content for organizations in various industries. Responsibilities: ● Perform content and keyword research ● Produce and edit content and sales copy for clients ● Ensure content is optimized for search ● Assist in the development of strategic content plans
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Papercheck, LLC
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United States
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Writing and Editing
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1 - 100 Employee
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Editor
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Jun 2017 - Dec 2017
As an editor, I assisted Papercheck, LLC in its mission to provide high-quality proofreading and editing services to individuals around the world. Responsibilities: ● Proofread professional and academic documents to improve overall clarity ● Stayed up to date on common styles (e.g., APA, MLA, AP, Chicago) ● Adhered to each client's chosen writing style ● Worked with other editors and customer service team to ensure client satisfaction As an editor, I assisted Papercheck, LLC in its mission to provide high-quality proofreading and editing services to individuals around the world. Responsibilities: ● Proofread professional and academic documents to improve overall clarity ● Stayed up to date on common styles (e.g., APA, MLA, AP, Chicago) ● Adhered to each client's chosen writing style ● Worked with other editors and customer service team to ensure client satisfaction
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HourGlass Media, LLC
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Advertising Services
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1 - 100 Employee
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Director of Content and Media Services
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Jan 2016 - Mar 2017
After a change in the company's structure, I was put in charge of the newly introduced AirApparent department; I continued to oversee the blogging department as well. Responsibilities: ● Modified the blogging format to increase readership ● Developed social media campaigns for clients ● Provided clients with photography and videography services ● Edited photos and videos before uploading online After a change in the company's structure, I was put in charge of the newly introduced AirApparent department; I continued to oversee the blogging department as well. Responsibilities: ● Modified the blogging format to increase readership ● Developed social media campaigns for clients ● Provided clients with photography and videography services ● Edited photos and videos before uploading online
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Director of Reputation Management
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Jan 2014 - Jan 2016
As head of the company's blogging department, I worked to improve the quality of written content and increase client satisfaction. Responsibilities:● Continued to write engaging and relevant blog posts for clients● Collaborated with the management team to address client-related issues● Compiled blogging data for clients● Handled payroll for the department
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Blogging Specialist
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Jun 2012 - Jan 2014
In this position, I was tasked with providing blogging services to increase the online visibility of businesses in Ohio and beyond.Responsibilities:● Researched topics for businesses in various industries● Wrote conversational blogs geared toward potential customers● Optimized blogs for search● Edited content written by other bloggers
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The Repository
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United States
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Newspaper Publishing
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1 - 100 Employee
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Editorial Assistant (Temporary)
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Jan 2011 - Mar 2011
During my senior year of college, I had the opportunity to provide support for the Your Life section of the newspaper on a temporary basis. Responsibilities: ● Edited thank-you letters and articles from various contributors ● Added important community events to the online calendar ● Prepared press releases for publication ● Communicated with readers via phone and email During my senior year of college, I had the opportunity to provide support for the Your Life section of the newspaper on a temporary basis. Responsibilities: ● Edited thank-you letters and articles from various contributors ● Added important community events to the online calendar ● Prepared press releases for publication ● Communicated with readers via phone and email
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Education
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Kent State University
Bachelor of Arts, English -
Ohio University
Journalism (E.W. Scripps School of Journalism) -
New Philadelphia High School
Diploma