Caitlin Schoch

SEO and Content Marketing Specialist at Viral Solutions - Your Chief Marketing Officer
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Contact Information
us****@****om
(386) 825-5501
Location
San Antonio, Texas, United States, US

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Credentials

  • All-around SEO
    Yoast BV
    Apr, 2023
    - Nov, 2024
  • Site Structure
    Yoast BV
    Dec, 2021
    - Nov, 2024
  • Local SEO
    Yoast BV
    Jul, 2021
    - Nov, 2024
  • Keyword Research
    Yoast.com
    Jul, 2020
    - Nov, 2024
  • SEO Copywriting
    Yoast.com
    Jun, 2020
    - Nov, 2024
  • Analytics & Data Specialist
    DigitalMarketer
    Jul, 2018
    - Nov, 2024
  • Email Marketing Specialist
    DigitalMarketer
    May, 2018
    - Nov, 2024
  • Search Marketing Specialist
    DigitalMarketer
    Apr, 2018
    - Nov, 2024
  • Content Marketing Specialist
    DigitalMarketer
    Feb, 2018
    - Nov, 2024
  • Direct-Response Copywriting Specialist
    DigitalMarketer
    Jan, 2018
    - Nov, 2024
  • SEO
    HubSpot Academy
    Jul, 2022
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • SEO and Content Marketing Specialist
      • Jan 2018 - Present

      In my role within the content department, I support the company's efforts to create, distribute, and monitor content for organizations in various industries. Responsibilities: ● Perform content and keyword research ● Produce and edit content and sales copy for clients ● Ensure content is optimized for search ● Assist in the development of strategic content plans In my role within the content department, I support the company's efforts to create, distribute, and monitor content for organizations in various industries. Responsibilities: ● Perform content and keyword research ● Produce and edit content and sales copy for clients ● Ensure content is optimized for search ● Assist in the development of strategic content plans

    • United States
    • Writing and Editing
    • 1 - 100 Employee
    • Editor
      • Jun 2017 - Dec 2017

      As an editor, I assisted Papercheck, LLC in its mission to provide high-quality proofreading and editing services to individuals around the world. Responsibilities: ● Proofread professional and academic documents to improve overall clarity ● Stayed up to date on common styles (e.g., APA, MLA, AP, Chicago) ● Adhered to each client's chosen writing style ● Worked with other editors and customer service team to ensure client satisfaction As an editor, I assisted Papercheck, LLC in its mission to provide high-quality proofreading and editing services to individuals around the world. Responsibilities: ● Proofread professional and academic documents to improve overall clarity ● Stayed up to date on common styles (e.g., APA, MLA, AP, Chicago) ● Adhered to each client's chosen writing style ● Worked with other editors and customer service team to ensure client satisfaction

    • Advertising Services
    • 1 - 100 Employee
    • Director of Content and Media Services
      • Jan 2016 - Mar 2017

      After a change in the company's structure, I was put in charge of the newly introduced AirApparent department; I continued to oversee the blogging department as well. Responsibilities: ● Modified the blogging format to increase readership ● Developed social media campaigns for clients ● Provided clients with photography and videography services ● Edited photos and videos before uploading online After a change in the company's structure, I was put in charge of the newly introduced AirApparent department; I continued to oversee the blogging department as well. Responsibilities: ● Modified the blogging format to increase readership ● Developed social media campaigns for clients ● Provided clients with photography and videography services ● Edited photos and videos before uploading online

    • Director of Reputation Management
      • Jan 2014 - Jan 2016

      As head of the company's blogging department, I worked to improve the quality of written content and increase client satisfaction. Responsibilities:● Continued to write engaging and relevant blog posts for clients● Collaborated with the management team to address client-related issues● Compiled blogging data for clients● Handled payroll for the department

    • Blogging Specialist
      • Jun 2012 - Jan 2014

      In this position, I was tasked with providing blogging services to increase the online visibility of businesses in Ohio and beyond.Responsibilities:● Researched topics for businesses in various industries● Wrote conversational blogs geared toward potential customers● Optimized blogs for search● Edited content written by other bloggers

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Editorial Assistant (Temporary)
      • Jan 2011 - Mar 2011

      During my senior year of college, I had the opportunity to provide support for the Your Life section of the newspaper on a temporary basis. Responsibilities: ● Edited thank-you letters and articles from various contributors ● Added important community events to the online calendar ● Prepared press releases for publication ● Communicated with readers via phone and email During my senior year of college, I had the opportunity to provide support for the Your Life section of the newspaper on a temporary basis. Responsibilities: ● Edited thank-you letters and articles from various contributors ● Added important community events to the online calendar ● Prepared press releases for publication ● Communicated with readers via phone and email

Education

  • Kent State University
    Bachelor of Arts, English
    2008 - 2011
  • Ohio University
    Journalism (E.W. Scripps School of Journalism)
    2007 - 2008
  • New Philadelphia High School
    Diploma
    2003 - 2007

Community

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