Project Manager

• May 2022 - Present

Lead contact for day-to-day interactions with non-profit and public media clients on large-scale software implementations, system integrations, and other technology consulting projects. Assist and guide clients in making complex technical decisions based on business goals, strategic objectives, and known best practices. Develop internal and client facing project timelines, milestones, budget reports, technical requirements, and user documentation for projects. Provide clients the highest level of customer service at every step in the process. Manage a team of developers and producers to deliver projects on time and on budget. Manage projects to SOW deliverables and budget. Coordinate activities with other client vendors such as design firms, CRM consultants, or ESP specialists to deliver holistic solutions to clients. Show less

Director, CRM & Marketing

• May 2019 - Apr 2022

Served as database administrator, working with teams to identify issues, customize the CRM to meet business needs, and establish departmental and cross-team processes & reports. Led migration from Salsa CRM to Salesforce and Pardot, including training and documentation. Responsible for database integrations including Classy, FormAssembly, Fundraise Up, Movable Ink. Served as database administrator, working with teams to identify issues, customize the CRM to meet business needs, and establish departmental and cross-team processes & reports. Led migration from Salsa CRM to Salesforce and Pardot, including training and documentation. Responsible for database integrations including Classy, FormAssembly, Fundraise Up, Movable Ink.

Email Automation Manager

• Feb 2019 - May 2019

CRM Project Manager

• Jul 2018 - Jan 2019

Worked with implementation partner to transition to Salesforce CRM systemCollaborated with analytics and marketing teams to improve marketing performance, optimizing testing, analysis, and process implementation across channelsReviewed third party products that relate to the use of Salesforce across the organization and made recommendations to senior leadership team on the benefits of adding on productsDesigned and implemented strategies for improving business processesResponsible for understanding the underlying data structure of CRM; configured new users, set up views and reports; and acted as the subject matter expert for CRM usage questions Show less

Email Marketing Manager

• Jan 2017 - Jul 2018

Managed email marketing campaigns (list size >500,000) in Mailchimp and Mandrill, including planning, targeting, writing or editing, creation, testing, sending, analyzing, and reporting.Strategy development and customization to tailor communication to proper segmentationCollaborated with multiple stakeholders within the Foundation, including Philanthropy, Special Events, Partnerships, Grants, Advocacy, and Family Relations teamsWorked with external vendors and Digital & Data team on CRM implementation projectWrote or edited copy for emails and digital materials as needed Show less

Communications Specialist

• Sep 2015 - Jan 2017

Marketing point of contact for six regional centers' digital & print marketing needs Enhanced email marketing for regional locations, national programs, and internal communications - launched 6 quarterly HTML newsletters Event support for regional seminars and panel events Updated website text and image content through Joomla CMS Responsible for print media purchasing, scheduling, and graphic design coordination Served as organization’s point of contact with PR teams for four Southern California markets Show less

Marketing Associate, Digital Acquisition

• Aug 2014 - Sep 2015

Co-lead SEO/SEM content strategy for two non-branded site projects Monitored paid search campaigns for creative optimization needs Improved upper funnel experience as member of mobile optimization Scrum team Created and optimized landing pages with development team through A/B testing Wrote engaging copy for major brands, including Proactiv, X Out, Meaningful Beauty, and WEN Monitored and responded to trademark infringement in paid search and across the web Responsible for brand, copyright, and legal clearances for SEM and mobile projects. Show less

Digital Communications Coordinator

• Jan 2012 - Aug 2014

Documented & prioritized website developments, including wireframes, requirements & UAT plans QA tested staging site biweekly and confirmed push to production Created and presented monthly and quarterly reports of all digital activity Coordinated email lists, templates, HTML coding, & schedules through email marketing platforms Managed social strategy for Facebook, Twitter, and LinkedIn Routed digital projects (emails, banner ads, landing pages, etc.) through Production and stakeholders Show less

Program Assistant Intern

• Sep 2011 - Jan 2012

Coordinated participation details between parents, mentors, and partners Managed student information in Salesforce CRM and physical files. Aided in general office tasks as needed (e.g. student events, mailings, orientations, etc) Assisted with new volunteer trainings and annual fundraiser event. Coordinated participation details between parents, mentors, and partners Managed student information in Salesforce CRM and physical files. Aided in general office tasks as needed (e.g. student events, mailings, orientations, etc) Assisted with new volunteer trainings and annual fundraiser event.

Research Assistant

• Feb 2011 - Sep 2011

Intern

• May 2008 - Jul 2008

Worked as intern through GWU Psychology Institute (Focus: Health Promotion and Disease Prevention in Minority Communities) Collaborated with intake staff to determine the needs of program applicants. Administered and scored assessments for program placements. Assisted with workshops and tutorials developed for at-risk youth. Performed office tasks as needed, including file organization and workshop summary write-ups. Worked as intern through GWU Psychology Institute (Focus: Health Promotion and Disease Prevention in Minority Communities) Collaborated with intake staff to determine the needs of program applicants. Administered and scored assessments for program placements. Assisted with workshops and tutorials developed for at-risk youth. Performed office tasks as needed, including file organization and workshop summary write-ups.