Experience

Pachama

• United States
• Environmental Services
• 1 - 100 Employee

• Senior Director of Marketing

  • Sep 2022 - Present

  Lead marketing strategy, brand marketing, communications, product marketing, growth and creative for Pachama.

• Director of Product Marketing

  • Sep 2021 - Sep 2022

  Leading Pachama’s marketing team to restore our forests, support local landowners and build credible carbon markets.



ENGIE Impact

• United States
• Environmental Services
• 700 & Above Employee

• Director of Marketing, Sustainability Solutions

  • Aug 2019 - Sep 2021

  Leading ENGIE Impact's market shaping efforts to accelerate the sustainability transformation for businesses, cities and governments. Leading ENGIE Impact's market shaping efforts to accelerate the sustainability transformation for businesses, cities and governments.



ENGIE Insight

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• Senior Product Marketing Manager

  • May 2016 - Aug 2019

  Manage external product launch strategy and go-to-market planningCraft differentiated product positioning to inform thought leadership strategy, demand generation, and sales enablement tools across the buyer's journeyManage sales training strategy, including introduction of learning management software, certification programs, role plays, testing, and just-in-time training contentDevelop deep understanding of market needs via market intelligence research, win-loss analysis, and journey mapping



Lutron Electronics

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Product Manager

  • Apr 2014 - Apr 2016

  Managed cross-functional teams to bridge technical, business, and customer needs to maximize profitability of a full product lineHeld full P&L accountability Managed product family through full life cycle - including conducting market research, setting product roadmap, managing product launch, and developing marketing plans and programs.Regularly presented financial dashboards, marketing plans, and business needs to executive leadership team, proposing key initiatives to drive sales and escalating critical issuesLaunched innovative sensor product in 2.5 months, delivered all pre-orders on promised ship date (5 months from conception)Launched influential inbound marketing program, modernizing the company's marketing approach to focus on 2-way community engagement, lead generation, and customer retention.

• Senior Sales Representative - Pacific Northwest Residential Sales

  • Apr 2012 - Apr 2014

  Managed all residential sales of whole home systems in Pacific Northwest- exceeding 20% growth in first year, achieved 60% growth by Q1 2014Managed local independent representative companies, driving sales goals, business development, and managing critical issues with key accountsProspected and developed new channel partners, product installers, and new business units

• Sales Associate

  • Jun 2011 - Mar 2012

  Completed rigorous sales and technical training program, rotating between class and field time for 9 monthsAcquired deep knowledge in technical product line, including electrical wiring, radio frequency technology, and basic internet protocolLaunched multiple new products, including wireless products to electrical contractors in New York and Lutron's first battery-powered shading system to interior design community in San Francisco and Los Angeles – qualifying and registering 40 new retailers to become the most successful sales rep in the launch of the new shading line

• Inside Sales Associate

  • Jun 2010 - Jun 2011

  Inside Sales support, following up with customers at tradeshows and industry events to convert into leads for outside sales teamRecruited to work directly for national sales manager, closing small commercial projects and coaching manufacturers’ reps through bidding strategy and negotiationsWorked with representative companies nationally to devise commercial project bidding strategy for both commercial lighting and automated shading projects