Experience

Continental Senior Communities

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director of Business Development

  • Sep 2023 - Present



VITAS Healthcare

• United States
• Hospitals and Health Care
• 700 & Above Employee

• VITAS Representative

  • Apr 2022 - Sep 2023

  • Subject matter expert on the Medicare Hospice Benefit, hospice offerings, disease-specific clinical criteria, and evidence based medicine • Analyzes territory and develops call routing strategy to establish correct targets, reach, and frequency for maximum territory sales growth • Develops sales messaging, tactics, and strategies that align with the customers’ needs to ensure hospice-appropriate patients gain access to services • Leverages provided resources, including a CRM tool, in… Show more • Subject matter expert on the Medicare Hospice Benefit, hospice offerings, disease-specific clinical criteria, and evidence based medicine • Analyzes territory and develops call routing strategy to establish correct targets, reach, and frequency for maximum territory sales growth • Develops sales messaging, tactics, and strategies that align with the customers’ needs to ensure hospice-appropriate patients gain access to services • Leverages provided resources, including a CRM tool, in order to capture the needs of customers and strategy for continued hospice utilization • Maintains professional relationships and collaborates with internal, clinical end-of-life care team • Resolves customer feedback by investigating opportunities for development; developing solutions; preparing reports; collaborating on resolutions with program management • Applies training, tools, and resources to execute strategies with customers with a strong sense of urgency • Develops and leads in marketing events, including a monthly healthcare professional workshop • Facilitates continuing medical education and other training for key accounts Show less • Subject matter expert on the Medicare Hospice Benefit, hospice offerings, disease-specific clinical criteria, and evidence based medicine • Analyzes territory and develops call routing strategy to establish correct targets, reach, and frequency for maximum territory sales growth • Develops sales messaging, tactics, and strategies that align with the customers’ needs to ensure hospice-appropriate patients gain access to services • Leverages provided resources, including a CRM tool, in… Show more • Subject matter expert on the Medicare Hospice Benefit, hospice offerings, disease-specific clinical criteria, and evidence based medicine • Analyzes territory and develops call routing strategy to establish correct targets, reach, and frequency for maximum territory sales growth • Develops sales messaging, tactics, and strategies that align with the customers’ needs to ensure hospice-appropriate patients gain access to services • Leverages provided resources, including a CRM tool, in order to capture the needs of customers and strategy for continued hospice utilization • Maintains professional relationships and collaborates with internal, clinical end-of-life care team • Resolves customer feedback by investigating opportunities for development; developing solutions; preparing reports; collaborating on resolutions with program management • Applies training, tools, and resources to execute strategies with customers with a strong sense of urgency • Develops and leads in marketing events, including a monthly healthcare professional workshop • Facilitates continuing medical education and other training for key accounts Show less



Stitch Fix

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Senior Stylist

  • Mar 2022 - Apr 2022

• Fashion Stylist

  • Mar 2021 - Apr 2022



Senior Directory

• Wellness and Fitness Services
• 1 - 100 Employee

• Director of Marketing

  • Mar 2016 - Jun 2020

  • Led sales and marketing for Pittsburgh and surrounding counties • Responsible for sales and placements of advertisements in senior resource guide published semi-annually with a circulation of over 120,000 • Successfully developed and executed a strategic marketing and sales plan • Organized and hosted lunch and learns, educational and marketing events • Created monthly e-newsletter distributed to healthcare professionals and local senior citizens • Interviewed national and… Show more • Led sales and marketing for Pittsburgh and surrounding counties • Responsible for sales and placements of advertisements in senior resource guide published semi-annually with a circulation of over 120,000 • Successfully developed and executed a strategic marketing and sales plan • Organized and hosted lunch and learns, educational and marketing events • Created monthly e-newsletter distributed to healthcare professionals and local senior citizens • Interviewed national and local personalities and authored related feature cover stories • Developed and oversaw digital marketing efforts on company website and social media platforms • Negotiated and drafted contracts for advertisement space • Took leading role in editing and publishing guide semi-annually for both print and digital issues • Established new sales leads and maintained current relationships • Developed marketing materials such as advertising and event support • Conducted research, analyzed market trends and reported to company owners • Built community relationships through participation in networking groups and senior health/wellness fairs • Marketed to Hospitals, Home Health Care Companies, Hospice Agencies and Facilities, Independent, Personal, and Assisted Living Communities, Skilled Nursing Facilities, and other services available to the senior population • Distributed guide throughout Pittsburgh and surrounding counties to the senior/boomer community and sought new distributing locations, having expanded distribution threefold during tenure Show less • Led sales and marketing for Pittsburgh and surrounding counties • Responsible for sales and placements of advertisements in senior resource guide published semi-annually with a circulation of over 120,000 • Successfully developed and executed a strategic marketing and sales plan • Organized and hosted lunch and learns, educational and marketing events • Created monthly e-newsletter distributed to healthcare professionals and local senior citizens • Interviewed national and… Show more • Led sales and marketing for Pittsburgh and surrounding counties • Responsible for sales and placements of advertisements in senior resource guide published semi-annually with a circulation of over 120,000 • Successfully developed and executed a strategic marketing and sales plan • Organized and hosted lunch and learns, educational and marketing events • Created monthly e-newsletter distributed to healthcare professionals and local senior citizens • Interviewed national and local personalities and authored related feature cover stories • Developed and oversaw digital marketing efforts on company website and social media platforms • Negotiated and drafted contracts for advertisement space • Took leading role in editing and publishing guide semi-annually for both print and digital issues • Established new sales leads and maintained current relationships • Developed marketing materials such as advertising and event support • Conducted research, analyzed market trends and reported to company owners • Built community relationships through participation in networking groups and senior health/wellness fairs • Marketed to Hospitals, Home Health Care Companies, Hospice Agencies and Facilities, Independent, Personal, and Assisted Living Communities, Skilled Nursing Facilities, and other services available to the senior population • Distributed guide throughout Pittsburgh and surrounding counties to the senior/boomer community and sought new distributing locations, having expanded distribution threefold during tenure Show less



HCR ManorCare

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Admissions Director

  • Jul 2014 - Mar 2016

  • Led admissions for 200 bed facility and supervised admission’s office staff • Developed and implemented strategic annual sales and marketing plan • Served as facility’s relationship liaison with local hospitals and healthcare providers • Developed a current prioritized account list and actively sought out and identified new referral sources • Networked with current and past clients to solicit referrals • Led planning of community and facility marketing events • Maintained… Show more • Led admissions for 200 bed facility and supervised admission’s office staff • Developed and implemented strategic annual sales and marketing plan • Served as facility’s relationship liaison with local hospitals and healthcare providers • Developed a current prioritized account list and actively sought out and identified new referral sources • Networked with current and past clients to solicit referrals • Led planning of community and facility marketing events • Maintained an active involvement in community organizations and associations • Educated and provided assistance to prospective patients and/or their responsible parties

• Admissions Coordinator

  • Nov 2013 - Jul 2014

  • Managed internal communications in the admission’s office • Assisted in building and maintaining budgeted census • Prepared marketing materials to advertise to hospitals and surrounding areas



UMF Medical

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Marketing and Customer Care Coordinator

  • Feb 2013 - Oct 2013

  • Designed and edited company marketing materials (brochures, promotions, flyers, catalogs) • Created and maintained company’s marketing strategy on social media platforms (Facebook, Twitter, LinkedIn, HootSuite) • Maintained company website using a Content Management System (CMS) • Provided inside sales support to VP of Sales for Customer Leads

• Customer Care Specialist

  • Aug 2012 - Mar 2013



Nadorlik & Co.

• Freelance Marketing Assistant

  • Aug 2012 - Sep 2012

  Social media management: Updating Facebook, Twitter, and Pinterest accounts, monitoring feedback and traffic, analyzing results Social media management: Updating Facebook, Twitter, and Pinterest accounts, monitoring feedback and traffic, analyzing results



Dr. William Ressler

• Freelance Research Assistant

  • Jul 2012 - Sep 2012

  Qualitative and quantitative research, data analysis, data entry and transcriptions Qualitative and quantitative research, data analysis, data entry and transcriptions



Northern Cambria Public Library

• Northern Cambria

• Volunteer Public Relations Assistant

  • Apr 2012 - Jul 2012

  Researching best practices for promoting public libraries Creating recommendations and communications plan to meet library goals Researching and developing tactics to measure outcomes Researching best practices for promoting public libraries Creating recommendations and communications plan to meet library goals Researching and developing tactics to measure outcomes



Ithaca College

• United States
• Higher Education
• 700 & Above Employee

• Graduate Research Assistant

  • Aug 2010 - Dec 2011

  Responsibilities include: Literature reviews; research design; instrumentation development; data analysis; and publication and presentation development focused in the area of sports cause related marketing Responsibilities include: Literature reviews; research design; instrumentation development; data analysis; and publication and presentation development focused in the area of sports cause related marketing



First Commonwealth Bank

• Banking
• 700 & Above Employee

• Organizational Consultant

  • Apr 2011 - Jul 2011

  Creating recommendations for the redesign of First Commonwealth Financial Corporation’s intranet site Responsibilities included: Conducting literature reviews and meta-analysis; analyzing and synthesizing data; creating a blueprint design; and preparing promotional recommendations and evaluative measures Creating recommendations for the redesign of First Commonwealth Financial Corporation’s intranet site Responsibilities included: Conducting literature reviews and meta-analysis; analyzing and synthesizing data; creating a blueprint design; and preparing promotional recommendations and evaluative measures



Indiana University of Pennsylvania

• United States
• Higher Education
• 700 & Above Employee

• Office Manager

  • May 2008 - Aug 2010

  Research on significant projects including course development material for three core Communications Media courses; master’s and doctoral courses; grant projects; website development; WebCT and Moodle maintenance and development; and creating PowerPoint presentations Administrative duties include: Updating new course material; assisting with the internship program and advising; writing news releases; drafting articles; assisting students in need; filing; organizing; and creating and… Show more Research on significant projects including course development material for three core Communications Media courses; master’s and doctoral courses; grant projects; website development; WebCT and Moodle maintenance and development; and creating PowerPoint presentations Administrative duties include: Updating new course material; assisting with the internship program and advising; writing news releases; drafting articles; assisting students in need; filing; organizing; and creating and updating spreadsheets for entering grades

• Project Assistant

  • Oct 2007 - Aug 2010

  Economic Development – Internship Initiative $90,000 Grant through Pennsylvania State System of Higher Education (PASSHE), Mr. Mark Anthony and Dr. Richard Lamberski Responsibilities included: Researching internship resources; developing marketing packets to highlight internship partnerships; assisting in the creation of television commercials and PSAs; developing multimedia web-based materials; and creating recognition programs to acknowledge internship supervisors



Pittsburgh International Airport

• Public Relations Intern

  • Jun 2009 - Jul 2009

  Responsibilities included: Assisting in the planning and production of the PIT to Paris non-stop flight and the annual Wings for Children Golf Outing; writing feature stories for the airport’s On The Fly newsletter; interviewing employees; producing an intern manual for future interns; composing, gathering, and packaging materials for the ACI-NA Marketing and Communications Awards; responding to customer emails and FAQs; assisting in the planning of the G-20 Summit for the Pittsburgh Airport… Show more Responsibilities included: Assisting in the planning and production of the PIT to Paris non-stop flight and the annual Wings for Children Golf Outing; writing feature stories for the airport’s On The Fly newsletter; interviewing employees; producing an intern manual for future interns; composing, gathering, and packaging materials for the ACI-NA Marketing and Communications Awards; responding to customer emails and FAQs; assisting in the planning of the G-20 Summit for the Pittsburgh Airport area and the triennial drill exercise; proofreading significant documents; and drafting news releases Show less Responsibilities included: Assisting in the planning and production of the PIT to Paris non-stop flight and the annual Wings for Children Golf Outing; writing feature stories for the airport’s On The Fly newsletter; interviewing employees; producing an intern manual for future interns; composing, gathering, and packaging materials for the ACI-NA Marketing and Communications Awards; responding to customer emails and FAQs; assisting in the planning of the G-20 Summit for the Pittsburgh Airport… Show more Responsibilities included: Assisting in the planning and production of the PIT to Paris non-stop flight and the annual Wings for Children Golf Outing; writing feature stories for the airport’s On The Fly newsletter; interviewing employees; producing an intern manual for future interns; composing, gathering, and packaging materials for the ACI-NA Marketing and Communications Awards; responding to customer emails and FAQs; assisting in the planning of the G-20 Summit for the Pittsburgh Airport area and the triennial drill exercise; proofreading significant documents; and drafting news releases Show less



J. Dennis Previte, Esquire

• Administrative Assistant

  • Mar 2004 - Aug 2007

  Responsible for dictated material, filing, organizing, faxing, answering phones, assisting clients, mailings, and banking management Responsible for dictated material, filing, organizing, faxing, answering phones, assisting clients, mailings, and banking management