Brand Experience Design Lead, Product/Marketing

• May 2022 - Present

· Led visual and experiential design efforts for the company’s web and mobile applications in close partnership with the Product and Marketing teams · Conducted extensive competitor research to successfully implement the company’s rebranding initiative · Led the rebranding efforts by redesigning the company’s home page, following the best UX principles, implementing a new design system, and creating a new style guide · Collaborated closely with executives, developers, and UX Researchers to enhance UI and further evolve Sense’s brand identity · Created impactful, user-centered visual assets for Marketing, Product, and crossfunctional projects, resulting in a 300% increase in social media engagement · Spearheaded design and creative direction for a variety of video assets and ads targeting specific audience segments · Implemented streamlined processes and file management strategies, significantly enhancing operational efficiency · Hired, managed, and mentored a team of designers and animators, creating a collaborative and productive environment Show less

Freelance Creative Director, Brand/Visual Designer, UX Designer

• May 2019 - Present

Senior Designer, Product/Growth Marketing

• Feb 2020 - May 2022

· Developed a new brand identity for an online marketing platform designed to create and analyze high-performing ads· Collaborated closely with UX Designers and Engineers to create better UI and improve platform’s usability· Worked on improving data visualization and website imagery making the platform more user-centric and intuitive· Designed and managed execution of video assets and ads to promote brand awareness, educate on new features, and market the product· Contributed to updated design system by creating, user testing, and implementing new guidelines, icon sets, components, and color palettes· Conceptualized, designed, and launched a careers website that accelerated hiring for Product, Design, and Engineering teams by 64%· Implemented strategic and cohesive UI frameworks and visual guidelines for showing the product in various use cases· Presented and clearly articulated design concepts, initiatives, and solutions to stakeholders and executives· Interviewed, hired, and managed designers, engineers, and freelance talent to assist with project objectives Show less

Graphic Designer, Brand Marketing

• Oct 2018 - Feb 2020

· Built the company's brand identity from ground and created guidelines, templates, and branding materials for both internal and external use· Crafted engaging presentations, proposals, eBooks, social graphics, sales materials, and swag for industry events· Established cross-functional systems to streamline processes and maintain efficiency as the company scaled from 50 to 300+ employees· Collaborated with sales and C-suite to design strategic proposals and presentations that closed over $100M in bookings Show less

Graphic Designer

• Oct 2016 - Oct 2018

· Collaborated with team members and cross-functional departments to create detailed graphics, conceptual artwork, event materials, and visual aids tailored to luxury clients and agency requirements · Produced assets to elevate client presentations in a visually engaging manner · Revamped the company's website adhering to UX and Visual Design best practices · Created social media graphics for both the agency's and clients' Instagram pages, driving more brand awareness and user engagement Show less

Graphic Design Intern

• Jul 2016 - Oct 2016

· Researched and developed design concepts for client brand identities and marketing materials · Met directly with clients to present design concepts and ideas · Created artwork, typography, layouts, and environmental designs for artist exhibitions, and produced promotional literature for renowned galleries and institutions · Led design initiatives for The Chocolate Project, an interactive NYC public school program focused on teaching environmental conservation, economics, and sustainable business practices Show less

Graphic Designer

• Sep 2015 - Sep 2016

• Designed book cover and interior for "The Ultimate New York Wedding" and edited for content • Developed content strategy and visuals for the Edison Ballroom blog • Created infographics, promotional materials, and social media graphics • Designed book cover and interior for "The Ultimate New York Wedding" and edited for content • Developed content strategy and visuals for the Edison Ballroom blog • Created infographics, promotional materials, and social media graphics

Partner in Training

• Aug 2014 - Jan 2015

• Wrote and designed content for internal and consumer-facing blogs and various social media outlets and developed PR initiatives to increase social media presence • Analyzed performance using Google Analytics and presented significant findings to clients on a weekly and monthly basis • Wrote and edited pitch letters, press releases, backgrounders, fact sheets, and bios and established relationships with media contacts • Tracked media coverage and analyzed sentiment for weekly client reports Show less

Marketing and Public Relations Intern

• Jan 2014 - Jun 2014

• Wrote, designed, and edited press releases, newsletters, event flyers, and other promotional materials and distributed them to appropriate audiences • Updated MMoCA’s social media outlets and engaged users in social media-based marketing • Researched and implemented new email marketing software, ActiveCampaign • Wrote, designed, and edited press releases, newsletters, event flyers, and other promotional materials and distributed them to appropriate audiences • Updated MMoCA’s social media outlets and engaged users in social media-based marketing • Researched and implemented new email marketing software, ActiveCampaign

Public Relations Intern

• May 2013 - May 2014

• Organized and participated in promotional events for Rent the Runway • Updated the campus Facebook page and engaged students in social media-based marketing • Kept up to date with the company’s products, promotions, and trends • Organized and participated in promotional events for Rent the Runway • Updated the campus Facebook page and engaged students in social media-based marketing • Kept up to date with the company’s products, promotions, and trends

Sales Associate

• Jun 2013 - Sep 2013

• Sold and marketed high-end designer clothes and accessories • Provided clients with excellent customer experience by consulting and personalizing services to fit their specific needs • Updated product information on the company website: www.shoptwigs.com • Designed, organized, and set up displays • Sold and marketed high-end designer clothes and accessories • Provided clients with excellent customer experience by consulting and personalizing services to fit their specific needs • Updated product information on the company website: www.shoptwigs.com • Designed, organized, and set up displays

Help Desk Analyst/Intern

• May 2012 - Aug 2012

• Instructed technicians in the conversion of digital marketing equipment in large national banks across the country and confirmed successful installations • Generated and analyzed data to aid in the installation process • Trained in four new employees • Traveled across southern US to perform on-site quality checks and address issues encountered • Instructed technicians in the conversion of digital marketing equipment in large national banks across the country and confirmed successful installations • Generated and analyzed data to aid in the installation process • Trained in four new employees • Traveled across southern US to perform on-site quality checks and address issues encountered

Sales Associate

• May 2011 - Sep 2011

•Provided customers with excellent customer service •Organized and set up displays •Built large customer base and personalized services to fit specific customer needs •Provided customers with excellent customer service •Organized and set up displays •Built large customer base and personalized services to fit specific customer needs

Birthday Party Coordinator/Child Care Professional

• Aug 2008 - Aug 2010

•Cared for children of all ages from infant to twelve years •Organized and hosted birthday parties •Promoted children’s fitness classes •Helped set up and run child care activities •Cared for children of all ages from infant to twelve years •Organized and hosted birthday parties •Promoted children’s fitness classes •Helped set up and run child care activities