Marketing Communications Manager

• Jun 2020 - Present

Communications Specialist

• Jan 2018 - May 2020

I manage communication strategies for all Charter One clients including the 12 American Leadership Academy Academy campuses in Arizona, Signature Preparatory in Henderson Nevada, as well as other charter schools across the country. I also specialize in managing social media and digital marketing, blog writing and editing, website/email/newsletter copy, as well as media relations for my charter school clients. I currently manage a team of 4 other marketing team members.

Advisory Committee Member

• Feb 2016 - Present

I provide expertise and advice on how to improve the credit union's marketing strategies targeting millennials.

Social Media Marketing Specialist

• Jul 2017 - Jan 2018

I built American Leadership Academy's social image and online voice by managing Facebook accounts for each of the 13 schools, contributing to the ALA blog as well as writing other marketing and website copy.

Public Relations Intern

• Nov 2016 - May 2017

I secured TV segments for RA Sushi in the Phoenix DMA, which servesover 1.8 million households. I also assisted in SEO content and keyword research for Recovery Village.

Marketing Director

• Aug 2016 - Apr 2017

As Marketing Director for ASU's Chapter of the Public Relations Student Society of America (PRSSA), I was responsible for the creation of marketing materials such as logos, flyers, etc. I also maintained the ASU PRSSA website and blog, as well as execute any marketing initiatives for the pre-professional organization.

PR Lab Senior Team Leader

• Jan 2016 - Apr 2017

Fall 2016-Spring 2017- Headed the team that created a promotional and advocacy campaign for the Cronkite School documentary "Hooked Rx: From Prescription to Addiction." Campaign included logos, social media graphics, a microsite and additional documentary screenings. Implemented a social media campaign to help promote the documentary using Thunderclap. The initiative generated over half a million social reach. Spring 2016- Brand development, website redesign and market research for client About Care, a non-profit organization that provides support services for seniors and physically-challenged homebound residents of Chandler and Gilbert, Arizona.

Public Relations Intern

• Jun 2016 - Nov 2016

As a public relations intern for Cramer-Krasselt, I conducted media relations and research duties for clients such as RA Sushi. In summer 2016, I had the opportunity to create and execute a grassroots campaign at C-K. The campaign #GiveAWater raised over $5,000 for Central Arizona Shelter Services’ (CASS) heat-relief efforts.

Social Media Intern

• Feb 2016 - Oct 2016

I developed the Govig brand by creating and managing social media platforms (Facebook, Twitter, LinkedIn and Instagram). I increased website traffic from social media by 25% in one month. I also represented the Govig & Associates brand by contributing to their blog which varied in topics on recruiting.

Public Relations Intern

• Sep 2015 - Dec 2015

I strategically drafted press releases for various Banner Health facilities in Arizona, wrote content for the company's internal website that served more than 39,000 employees, created brand awareness by pitching stories to media and assisted in executing press conferences. My press releases received placement in local West Valley newspapers including Buckeye Valley News and Daily News-Sun.

Marketing Intern

• Jun 2015 - Jul 2015

I helped to represent the CHI St. Alexius Health brand by writing and distributing press releases, reporting and writing compelling stories for its Under the Arch and Journey publications and creating marketing pieces such as videos, brochures, and website content for units of the hospital. During my internship, I continuously learned about the healthcare field while strengthening my marketing and communication skills. This out-of-state internship has given me the opportunity to learn more about myself as a person and a communicator and also what goals I would like to set for my future.

Digital News Intern

• Feb 2015 - May 2015

I updated and wrote stories on Arizona education policy, legislation, reform and achievement on www.azednews.comOther responsibilities included: -Editing, formatting and publishing "Stories by You" submissions received from various sources including school districts and other education representatives-Reposting local and national education news articles to the website to keep readers informed and up-to-date on education in Arizona and around the country- Creating charts, graphs and other graphics for use in website stories-Assisting with social media postings for the AZEdNews Twitter and Facebook accounts

Media Operations Associate

• Jan 2015 - Jan 2015

In January of 2015, I had the amazing opportunity to immerse myself in the world of sports by working at one of the biggest events to ever come to downtown Phoenix: Verizon Super Bowl Central, the epicenter of Super Bowl XLIX festivities. I was a media operations associate for Brener Zwikel & Associates, Inc.; I assisted in coordinating and executing media coverage of attractions and special events at Super Bowl Central in the week leading up to the big game.

Social Media Editor

• Aug 2014 - Dec 2014

I managed and scheduled daily postings for the Downtown Devil's Twitter and Facebook pages that engaged readers with news happenings and events in the Phoenix area.

Marketing Intern

• May 2014 - Aug 2014

- Online research for foundations that fund youth development organizations sponsorships and fundraising support- Database management for auction and sponsor contacts, donors and volunteers- Established initial contact and cultivated list of prospective East Valley donors for event- Coordinated targeted mailings for auction donations and renewals