Experience

Exertis | Jam

• Canada
• Musicians
• 100 - 200 Employee

• Vice President Erikson Audio

  • Jun 2021 - Present

  Baie-d’Urfé, Quebec, Canada



SFM Inc.

• Canada
• Wholesale
• 100 - 200 Employee

• Manager, Brand Management

  • Oct 2017 - Sep 2020

  • Supervise a Brand Management team responsible for: P&L, growth, strategic & marketing roadmaps, product go-to-market strategy, life-cycle management, short and long term objectives. • Implement collaboration & communication best practices for multidisciplinary teams across the company. • Oversee, develop and coach Brand Managers. • Provide strategic marketing, communication, brand, product and budgeting direction to create meaningful business impact. • Align team's product &… Show more • Supervise a Brand Management team responsible for: P&L, growth, strategic & marketing roadmaps, product go-to-market strategy, life-cycle management, short and long term objectives. • Implement collaboration & communication best practices for multidisciplinary teams across the company. • Oversee, develop and coach Brand Managers. • Provide strategic marketing, communication, brand, product and budgeting direction to create meaningful business impact. • Align team's product & marketing strategies, priorities and initiatives with corporate, sales and manufacturer's objectives.

• Brand Manager, Audio

  • Jan 2013 - Oct 2017

  • Function as the liaison between the Manufacturer, Procurement, Technical Applications, Sales, Executives and Customers. • Develop the product, marketing and communication strategy and measure KPIs and ROIs. • Align global marketing goals and campaigns with national sales goals and company objectives. • Create highly engaging marketing campaigns across digital, print and PR channels. • Implement channel development strategies across various business units. • Partner with Sales… Show more • Function as the liaison between the Manufacturer, Procurement, Technical Applications, Sales, Executives and Customers. • Develop the product, marketing and communication strategy and measure KPIs and ROIs. • Align global marketing goals and campaigns with national sales goals and company objectives. • Create highly engaging marketing campaigns across digital, print and PR channels. • Implement channel development strategies across various business units. • Partner with Sales to build and deliver compelling customer communications, plans and promotions that lead to increased market share and growth.

• Product Manager, Lighting

  • Jul 2010 - Jan 2013

  •Develop new Architectural & Entertainment Lighting products and marketing initiatives. •Source and manage a portfolio of over 12 Lighting Brands/suppliers including LUMI (a main in-house brand) through their different life cycles. •Specify requirements for the profitability of current and future products by conducting market research supported by communication with customers and coordination with suppliers and technical and marketing teams. •Develop pricing models and strategy… Show more •Develop new Architectural & Entertainment Lighting products and marketing initiatives. •Source and manage a portfolio of over 12 Lighting Brands/suppliers including LUMI (a main in-house brand) through their different life cycles. •Specify requirements for the profitability of current and future products by conducting market research supported by communication with customers and coordination with suppliers and technical and marketing teams. •Develop pricing models and strategy (tactical pricing) based on published prices of competitors in the market place. •Formulate pricing logic, promotions and liquidations. •Responsible for analyzing competition and setting prices (Gross Margins, Freight, Duty, Currencies, Modifications, Bill Of Materials). •Perform KPI analysis and implement strategic marketing decisions and changes. •Evaluate customers’ requirements and match them with a solution. •Draft, revise and edit marketing copy and press releases.



Airborne Entertainment

• Canada
• Wireless Services
• 1 - 100 Employee

• Account Manager, Audio for Sprint

  • Oct 2008 - Dec 2009

  •Manage yearly ringback tone revenue of 11 million dollars •Achieve revenue targets assigned by Sprint and Airborne •Develop, merchandise and market ringback tone product:Web,WAP •Drive product strategy and sales •Track sales and provide performance analysis •Liaise with high profile music labels including Universal Music Group, Warner Music Group, Sony Music, EMI

• Product Manager, Audio

  • Jun 2008 - Dec 2009

  •Manage the second largest product line, 5million dollars yearly revenue, and 32% of total Airborne Mobile revenue •Project and define the product strategy, roadmap, revenue, target market •Present Strategic Thinking with a deep Consumer Focus to all stake-holders including sales team and Executives •Drive product vision and sales •Lead business planning, budgeting process, P&L analysis •Manage large brands such as Maxim Magazine, 20th Century Fox , Collegiate Licensing… Show more •Manage the second largest product line, 5million dollars yearly revenue, and 32% of total Airborne Mobile revenue •Project and define the product strategy, roadmap, revenue, target market •Present Strategic Thinking with a deep Consumer Focus to all stake-holders including sales team and Executives •Drive product vision and sales •Lead business planning, budgeting process, P&L analysis •Manage large brands such as Maxim Magazine, 20th Century Fox , Collegiate Licensing Company •Research and evaluate the viability of new product lines, brands, strategies, market trends •Analyze market trends and product performance , and the viability of new business opportunities •Create marketing tools and POS material for the sales representatives •Train the team and representatives on new products and ensure timely cost effective delivery and performance of the product

• Producer, Audio

  • May 2006 - Jun 2008

  •Manage all mobile audio production by interfacing with all departments and third parties •Function as Creative Director and Supervising Producer for all audio products •Ensure deployment of all products: ringtones, ringback tones, message alerts, video ringers and applications are on budget, on time and adhere to high quality standards •Create and maintain production schedules and adhere to multiple tight deadlines •Coordinate script writers, talent, studio bookings, third party… Show more •Manage all mobile audio production by interfacing with all departments and third parties •Function as Creative Director and Supervising Producer for all audio products •Ensure deployment of all products: ringtones, ringback tones, message alerts, video ringers and applications are on budget, on time and adhere to high quality standards •Create and maintain production schedules and adhere to multiple tight deadlines •Coordinate script writers, talent, studio bookings, third party engineers and producers •Chair weekly audio priority meetings to achieve successful completion of production deadlines •Lead creative brainstorm sessions with a cross-functional team, to develop new products •Develop and supervise all product specification documents and requirements for internal and external use •Monitor product performance along with market trends •Responsible for a cost cut of 50% by internalizing production