Caitlin Aitchison
Marketing & Administration at SRM Architects Inc.- Claim this Profile
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French Professional working proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Alan Quarry (he/him)
Caitlin was an outstanding student in my fourth year marketing communications course at Wilfrid Laurier University. Caitlin impressed my immediately with her ability to learn quickly and understand new concepts. I think Caitlin has an intuitive strength for branding and marketing in general. She did very well on her individual assignments. Caitlin also hit a home run with her group in the team competition. Caitlin will be a valuable asset to any organization smart enough to hire her.
Alan Quarry (he/him)
Caitlin was an outstanding student in my fourth year marketing communications course at Wilfrid Laurier University. Caitlin impressed my immediately with her ability to learn quickly and understand new concepts. I think Caitlin has an intuitive strength for branding and marketing in general. She did very well on her individual assignments. Caitlin also hit a home run with her group in the team competition. Caitlin will be a valuable asset to any organization smart enough to hire her.
Alan Quarry (he/him)
Caitlin was an outstanding student in my fourth year marketing communications course at Wilfrid Laurier University. Caitlin impressed my immediately with her ability to learn quickly and understand new concepts. I think Caitlin has an intuitive strength for branding and marketing in general. She did very well on her individual assignments. Caitlin also hit a home run with her group in the team competition. Caitlin will be a valuable asset to any organization smart enough to hire her.
Alan Quarry (he/him)
Caitlin was an outstanding student in my fourth year marketing communications course at Wilfrid Laurier University. Caitlin impressed my immediately with her ability to learn quickly and understand new concepts. I think Caitlin has an intuitive strength for branding and marketing in general. She did very well on her individual assignments. Caitlin also hit a home run with her group in the team competition. Caitlin will be a valuable asset to any organization smart enough to hire her.
Experience
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SRM Architects Inc.
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Canada
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Architecture and Planning
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1 - 100 Employee
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Marketing & Administration
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Jan 2017 - Present
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Equitable Life of Canada
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Canada
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Insurance
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400 - 500 Employee
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New Business Setup Specialist
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Oct 2015 - Sep 2016
• Created multiple legal contracts, client marketing materials, and other supporting documentation within strict deadlines. • Demonstrated incredibly high precision and attention to detal inputting large amount of information with a 5% error margin. • Resolved complications with service in French, as well as updating and improving the quality of French marketing materials. • Created multiple legal contracts, client marketing materials, and other supporting documentation within strict deadlines. • Demonstrated incredibly high precision and attention to detal inputting large amount of information with a 5% error margin. • Resolved complications with service in French, as well as updating and improving the quality of French marketing materials.
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Sun Life
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Financial Services
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700 & Above Employee
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Client Service Representative
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Nov 2014 - Oct 2015
• Learned about the practices and principles of the insurance industry in a short time. • Used my professionalism, judgment, and compassion to assist people with making insurance claims over the phone, normally in extremely stressful situations. • Completed various data entry and administrative tasks to help the office function smoothly. • Appropriately escalated issues to managers in order to help provide the best service possible to those in need. • Remained calm and caring in extremely emotional and potentially tense situations. Show less
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Region of Waterloo
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Canada
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Government Administration
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700 & Above Employee
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Water Wagon Program Coordinator
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May 2014 - Oct 2014
• Arranged for the Water Wagon’s appearance at over 25 small and large scale events throughout Waterloo Region between May and October. • Attended all events, alone or as a team lead, operating and troubleshooting the Water Wagon, interacting with the public, and promoting tap water. • Researched, developed, and administered a survey at multiple events in order to gain insight into the drinking water preferences of Waterloo Region residents. • Researched and reported ways to expand the program to larger scale events, as well as provided ways to improve marketing communications. • Tracked all Water Wagon program data at events and in the office in charts and reports made available to Region of Waterloo management. Show less
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Wilfrid Laurier University
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Canada
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Higher Education
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700 & Above Employee
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Communications and Web Assistant
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May 2013 - Apr 2014
• Used the Laurier Style Guide and AODA legislation to create reports, brochures, flyers, letters, posters, HTML content, videos, among other communication pieces using the Microsoft Office Suite, Adobe Creative Suite, and other desktop publishing software. • Responsible for social media communications and strategy, including the creation of the Library’s Instagram account. • Coordinated and attended various Library events (meetings, speaker series, and presentations). • Used the Laurier Style Guide and AODA legislation to create reports, brochures, flyers, letters, posters, HTML content, videos, among other communication pieces using the Microsoft Office Suite, Adobe Creative Suite, and other desktop publishing software. • Responsible for social media communications and strategy, including the creation of the Library’s Instagram account. • Coordinated and attended various Library events (meetings, speaker series, and presentations).
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Centre for Community Research, Learning and Action
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Waterloo, ON
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Communications Manager (Internship Position)
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Sep 2012 - May 2013
• Helped to develop a communications strategy which was presented to CCRLA’s board of directors which outlined strategic marketing initiatives for the research group including social media, traditional media and print media strategies. • Implemented communication and marketing strategies to increase publicity of the CCRLA’s community work through various social media channels. • Worked in a cross-functional team including event planners and IT interns to increase continuity of the CCRLA brand. • Attended events and workshops to learn more about social justice initiatives in the Kitchener-Waterloo region, as well as to capture photos, videos and testimonials from event attendees. • Worked in a cross-functional team to begin planning a networking event and award show to showcase the work of CCRLA's research groups and community partners, as well as connect students and staff to social justice organizations in Kitchener-Waterloo. Show less
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Wilfrid Laurier University
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Canada
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Higher Education
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700 & Above Employee
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Communications Coordinator
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Apr 2012 - Sep 2012
• Developed a marketing and communication plan which encompassed Laurier Toronto’s social media, digital display screens and monthly e-newsletter (to over 1000 contacts) and increased engagement on social media platforms (Facebook, Twitter, LinkedIn) by an average of 10%. • Worked in an open office (front desk) setting and handled customer service and sales inquiries on top of my marketing and communications duties.• Monitored and updated website content, ensuring it was up to style and AODA standards.• Helped develop marketing and sales strategy to recruit the first MSc in Technology (EMTM) cohort. Show less
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Annual Giving / Alumni Relations
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Sep 2011 - Apr 2012
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Atlas Van Lines (Canada) Ltd.
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Canada
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Truck Transportation
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1 - 100 Employee
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Move Management Coordinator
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May 2011 - Sep 2011
• Maintained communication with English and French clients (including corporate VIPs and Federal Government employees) addressing their questions and concerns throughout every step of the move to ensure complete customer satisfaction. • Assisted in general administrative duties important for the functionality of the department such as answering phone calls, filing and helping to complete month end reports. • Noted and resolved issues by contacting dispatchers, agents, drivers, and claim representatives involved in the move process. Show less
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SanRemo Bakery
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Etobicoke, Ontario
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Barista / Customer Service
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Apr 2010 - Apr 2011
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Education
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Wilfrid Laurier University
Communications and Business Administration -
Michael Power / St. Joseph High School
Ontario Secondary School Diploma, 85% Average