Caitlin Yeado
Event Marketing and Conference Coordinator at Wayside Publishing- Claim this Profile
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Bio
Experience
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Wayside Publishing
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United States
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Book and Periodical Publishing
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100 - 200 Employee
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Event Marketing and Conference Coordinator
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May 2023 - Present
Planning and executing marketing events, conferences, and trade shows. Collaborating with Marketing, Leadership, Sales, and the Product Development team to align objectives and develop strategies. Developing timelines, budgets, coordinate logistics, and creating engaging promotional materials. Evaluate event success and provide recommendations for improvement. Product marketing and bringing Brand Awareness with event attendance or sponsorship opportunities. Collaborating with the design team to create impactful ads, SWAG, and Collateral. Creating SWOT Analysis and Standard Operating Procedures. Show less
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WEX
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United States
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Software Development
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700 & Above Employee
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Sales Coordinator
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May 2022 - May 2023
Creating accurate leads and complete requests for proposals in Salesforce CRM (RFP/RFIs) while identifying client needs and potential opportunities. Working closely with channel partners. Serving as an educational resource for our clients by providing educational presentations, attending open enrollment meetings and benefit fairs. Representing WEX by maintaining exceptional customer service and working relationships within our channel. Recognized and Awarded for Leadership and Community skills. Served as the Sales Team’s Social Chair to bring teamwork, positive engagement, and collaboration events within the team. Show less
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Fargo-Moorhead Convention & Visitors Bureau
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United States
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Hospitality
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1 - 100 Employee
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Event Marketing Manager
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May 2021 - May 2022
Managing and creating a variety of services for conventions, sport tournaments, large-scale events, and special events. Ensuring that we have the proper materials, SWAG, and collateral. Designing within Adobe Creative Cloud such as Illustrator, Photoshop, and InDesign. Administered surveys after events to gauge attendee satisfaction, attendance (including how this impacted the local area such as hotel stays), and listening to feedback for future events Managing and creating a variety of services for conventions, sport tournaments, large-scale events, and special events. Ensuring that we have the proper materials, SWAG, and collateral. Designing within Adobe Creative Cloud such as Illustrator, Photoshop, and InDesign. Administered surveys after events to gauge attendee satisfaction, attendance (including how this impacted the local area such as hotel stays), and listening to feedback for future events
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WEX Benefits
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Financial Services
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400 - 500 Employee
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Claims Specialist
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Jul 2016 - Apr 2020
Processing cafeteria plans, such as FSA and DCA, claims in accordance with IRS guidelines. Processing cafeteria plans, such as FSA and DCA, claims in accordance with IRS guidelines.
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Avalon Events Center
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United States
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Events Services
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1 - 100 Employee
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Event Supervisor
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Apr 2012 - Sep 2015
Oversaw events such as weddings, conferences, and special events. Time Management and Organizational skills to work up to three events in any given night. Supervised a team of servers and trained new hires. This entailed setting up for events, ensuring the event goes smoothly, cleaning up, and preparing for future events. Oversaw events such as weddings, conferences, and special events. Time Management and Organizational skills to work up to three events in any given night. Supervised a team of servers and trained new hires. This entailed setting up for events, ensuring the event goes smoothly, cleaning up, and preparing for future events.
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Education
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Minnesota State University Moorhead
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Minnesota State Community and Technical College