Caitlin Watkins
Digital Account Director at EssenceMediaCom Scotland- Claim this Profile
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Topline Score
Bio
Gemma Bainton
Caitlin is a really switched on individual who hits the ground running. Polite, professional and prompt - a real joy to deal with. When requesting research documents I was always confident that the detail would be 100% accurate and exactly what was required. I would have no hesitation in recommending Caitlin.
Judith Weir
Caitlin is an enthusiastic member of staff who gets on well with colleagues and is always willing to help out. She is eager to learn and quick to pick up new skills.
Gemma Bainton
Caitlin is a really switched on individual who hits the ground running. Polite, professional and prompt - a real joy to deal with. When requesting research documents I was always confident that the detail would be 100% accurate and exactly what was required. I would have no hesitation in recommending Caitlin.
Judith Weir
Caitlin is an enthusiastic member of staff who gets on well with colleagues and is always willing to help out. She is eager to learn and quick to pick up new skills.
Gemma Bainton
Caitlin is a really switched on individual who hits the ground running. Polite, professional and prompt - a real joy to deal with. When requesting research documents I was always confident that the detail would be 100% accurate and exactly what was required. I would have no hesitation in recommending Caitlin.
Judith Weir
Caitlin is an enthusiastic member of staff who gets on well with colleagues and is always willing to help out. She is eager to learn and quick to pick up new skills.
Gemma Bainton
Caitlin is a really switched on individual who hits the ground running. Polite, professional and prompt - a real joy to deal with. When requesting research documents I was always confident that the detail would be 100% accurate and exactly what was required. I would have no hesitation in recommending Caitlin.
Judith Weir
Caitlin is an enthusiastic member of staff who gets on well with colleagues and is always willing to help out. She is eager to learn and quick to pick up new skills.
Credentials
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Google Adwords
GoogleApr, 2022- Nov, 2024 -
Circus Street
Circus StreetJan, 2019- Nov, 2024 -
IPA Commercial Certificate
Institutional Property Advisors (IPA)Dec, 2018- Nov, 2024 -
IPA Foundation
IPA (Institute of Practitioners in Advertising)Jun, 2016- Nov, 2024 -
Facebook Certified Media Planning Professional
FacebookMay, 2020- Nov, 2024
Experience
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EssenceMediacom Scotland
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Digital Account Director
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May 2018 - Present
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Digital Media Manager
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Nov 2015 - May 2018
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Miller Homes
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Edinburgh, United Kingdom
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Marketing Manager Scotland
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Apr 2015 - Oct 2015
Marketing Manager for the developments in Scotland, my role includes briefing PR, uploading website content, paid for social media strategy, brochure management, media planning and briefing, CRM, creative briefing, PPC, SEO and display advertising and working with major property portals. Marketing Manager for the developments in Scotland, my role includes briefing PR, uploading website content, paid for social media strategy, brochure management, media planning and briefing, CRM, creative briefing, PPC, SEO and display advertising and working with major property portals.
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Carat
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United Kingdom
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Advertising Services
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700 & Above Employee
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Account Manager Display
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Mar 2014 - Apr 2015
Digital media planning covering social media, branding, rich media, PPC, CRM and direct response. I have worked on a number of key clients in the agency including core Scottish Government campaigns and many framework partners including VisitScotland. I have also worked on non-government clients including Albert Bartlet, Stagecoach, DeAgostini and STV. During my time at Carat I have developed my media planning and buying skills and been involved in staff development and training. Carat… Show more Digital media planning covering social media, branding, rich media, PPC, CRM and direct response. I have worked on a number of key clients in the agency including core Scottish Government campaigns and many framework partners including VisitScotland. I have also worked on non-government clients including Albert Bartlet, Stagecoach, DeAgostini and STV. During my time at Carat I have developed my media planning and buying skills and been involved in staff development and training. Carat Edinburgh is the biggest media buying agency in Scotland, supplying independent media planning & buying specialists, using media in new ways to deliver business value too clients.
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Account Executive - Display
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May 2013 - Mar 2014
Planning and buying campaigns in print media, online and social media across a range of clients covering local, regional and national campaigns. In my role as Account Executive I work on a range of clients including Core Government campaigns, Framework Partners including VisitScotland and Non-Government clients.
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Account Executive - Broadcast
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May 2011 - May 2013
Planning and buying TV, Radio and Cinema across a range of clients. In my role as Account Executive I worked on local, regional and national campaigns for government, framework partners and non-government clients
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Bauer Media Group
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Germany
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Media Production
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700 & Above Employee
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Advertising & Research Assistant
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Nov 2007 - Dec 2010
I developed many key skills in this role including a strong understanding of the media market place, maintaining marketing materials, sales experience, communications both written and oral, working as part of a team, time management, project management. I developed many key skills in this role including a strong understanding of the media market place, maintaining marketing materials, sales experience, communications both written and oral, working as part of a team, time management, project management.
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Education
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University of Stirling
2:1, Marketing -
North Berwick High School