Director of Morphe & Morphe 2 Wholesale

• Jul 2022 - Present

*Responsible for Morphe and Morphe2 wholesale business at ULTA, ULTA Beauty at Target, Target, Sephora Canada, Sephora Mexico & Mecca by implementing global brand strategies and delivering triple-digit retail sales and gross revenue performance *Collaborate closely with internal teams of Planning, Inventory Management, Visual Merchandising, Education, Marketing, and Brand to maximize the brand's financial success & high level strategic priorities within wholesale distribution *Launched… Show more *Responsible for Morphe and Morphe2 wholesale business at ULTA, ULTA Beauty at Target, Target, Sephora Canada, Sephora Mexico & Mecca by implementing global brand strategies and delivering triple-digit retail sales and gross revenue performance *Collaborate closely with internal teams of Planning, Inventory Management, Visual Merchandising, Education, Marketing, and Brand to maximize the brand's financial success & high level strategic priorities within wholesale distribution *Launched Morphe2 brand in Target and spearheaded brand setup and go-to-market plans with internal and external stakeholders *Negotiate brand contracts and co-op agreements with retail partners and leadership *Streamline global wholesale product assortment driving positive comps in key SKUs and categories *Manage a team of three and navigated the team through organizational re-structures

Senior Account Manager for Morphe & Morphe 2 Wholesale- ULTA & ULTA Beauty at Target

• Jul 2021 - Jun 2022

*Account lead of Morphe & Morphe2 brand for the #1 beauty retailer ULTA Beauty & ULTA Beauty at Target, delivering triple-digit retail sales and gross revenue performance *Full ownership ensuring retail sales, revenue, and operating profit targets are met through managing P&L expenditures and communicating financial risks with internal and external stakeholders *Developed strategic 'always on' marketing campaigns to drive double-digit comp growth in top-performing categories of… Show more *Account lead of Morphe & Morphe2 brand for the #1 beauty retailer ULTA Beauty & ULTA Beauty at Target, delivering triple-digit retail sales and gross revenue performance *Full ownership ensuring retail sales, revenue, and operating profit targets are met through managing P&L expenditures and communicating financial risks with internal and external stakeholders *Developed strategic 'always on' marketing campaigns to drive double-digit comp growth in top-performing categories of complexion, brushes and brow *Piloted Morphe's successful launch in ULTA Beauty at Target with top-selling SKUs and brand ranking by strategic assortment planning delivering best-in-class productivity KPI's *Increased operational efficiency with key stakeholders and cross-functional partners through ad-hoc enhanced sales reporting and ROI analysis for Visual Merchandising, Finance, Senior Leadership, retail partners, and consulting agencies *Mentored Account Specialist and enhanced skills to the trajectory of Senior Specialist

Account Manager, ULTA Beauty & ULTA Beauty at Target

• Feb 2019 - Jul 2021

*Collaborated with Account VP and Director on high volume brand partnership at the #1 beauty retailer by increasing brand penetration in hero categories and top SKU rankings within the prestige cosmetic environment (NPD) and Ulta box *Managed 50% of the P&L and identify cost saving opportunities to maintain operating profit *Lead omni forecasting & inventory management for 1,200+ doors for new product launches, markdown animations, seasonal assortments and sampling *Developed and… Show more *Collaborated with Account VP and Director on high volume brand partnership at the #1 beauty retailer by increasing brand penetration in hero categories and top SKU rankings within the prestige cosmetic environment (NPD) and Ulta box *Managed 50% of the P&L and identify cost saving opportunities to maintain operating profit *Lead omni forecasting & inventory management for 1,200+ doors for new product launches, markdown animations, seasonal assortments and sampling *Developed and manage detailed omni brand marketing calendar and identify opportunities to negotiate and grow the business through print advertising, incremental in-store exposure, and digital presence *Standardized best practices to support the 80+ headcount field team during re-structure through streamlining field facing decks to educate on the business and future strategies *Forge a strong partnership with Ulta’s buying and planning teams through leading weekly meetings *Launched brand and managed new vendor distribution set up for ULTA Beauty at Target Show less *Collaborated with Account VP and Director on high volume brand partnership at the #1 beauty retailer by increasing brand penetration in hero categories and top SKU rankings within the prestige cosmetic environment (NPD) and Ulta box *Managed 50% of the P&L and identify cost saving opportunities to maintain operating profit *Lead omni forecasting & inventory management for 1,200+ doors for new product launches, markdown animations, seasonal assortments and sampling *Developed and… Show more *Collaborated with Account VP and Director on high volume brand partnership at the #1 beauty retailer by increasing brand penetration in hero categories and top SKU rankings within the prestige cosmetic environment (NPD) and Ulta box *Managed 50% of the P&L and identify cost saving opportunities to maintain operating profit *Lead omni forecasting & inventory management for 1,200+ doors for new product launches, markdown animations, seasonal assortments and sampling *Developed and manage detailed omni brand marketing calendar and identify opportunities to negotiate and grow the business through print advertising, incremental in-store exposure, and digital presence *Standardized best practices to support the 80+ headcount field team during re-structure through streamlining field facing decks to educate on the business and future strategies *Forge a strong partnership with Ulta’s buying and planning teams through leading weekly meetings *Launched brand and managed new vendor distribution set up for ULTA Beauty at Target Show less

Assistant Buyer- Beauty

• Feb 2016 - Jul 2018

*Report directly to the Merchandise Director and assist in managing positive comping Beauty category totaling in $100+ million dollars in annual sales with an assortment consisting of nearly 1000 active SKUs *Present key financial and pertinent business updates at weekly meetings with DMM and planning/allocation partners from stock to sales, ladders, key business drivers, on order and seasonal plan reports and re-evaluate our strategies for product and category performance *Foster… Show more *Report directly to the Merchandise Director and assist in managing positive comping Beauty category totaling in $100+ million dollars in annual sales with an assortment consisting of nearly 1000 active SKUs *Present key financial and pertinent business updates at weekly meetings with DMM and planning/allocation partners from stock to sales, ladders, key business drivers, on order and seasonal plan reports and re-evaluate our strategies for product and category performance *Foster relationships and communicate with several vendors regarding product development, T/A timelines, cost negotiation, sample status, purchase orders, order tracking, yearly vendor allowances, vendor funded mark downs, and SKU sell thru % *Research emerging and relevant trends for the customer to evolve our everyday inline assortment and build seasonal collections to drive sales dollars and continue comp positive trajectory *Manage and write purchase orders for re-orders, future buys, and new store orders buy quantities while accounting for chain’s new store growth of 20% year over year *Create and present hindsight and strategy decks for seasonal milestone meetings with upper management and for top vendor partner meetings (notably Markwins/Wet n’ Wild) *Partner with cross functional teams of Marketing, Visual and Store Ops to ensure our merchandising vision was executed to the customer in store and on social media platforms and educate store associates about new product through informational videos *Build and run ad-hoc reporting as needed for sales analysis and department meetings *Work to increase space productivity with new collections and innovative ideas *Train new assistant buyers and temp hires on systems and daily department tasks *Constantly comp shopped several beauty retailers ranging from off price to high end *Pitch key SKUs and categories to be featured in print ad flyers and e-commerce site Show less *Report directly to the Merchandise Director and assist in managing positive comping Beauty category totaling in $100+ million dollars in annual sales with an assortment consisting of nearly 1000 active SKUs *Present key financial and pertinent business updates at weekly meetings with DMM and planning/allocation partners from stock to sales, ladders, key business drivers, on order and seasonal plan reports and re-evaluate our strategies for product and category performance *Foster… Show more *Report directly to the Merchandise Director and assist in managing positive comping Beauty category totaling in $100+ million dollars in annual sales with an assortment consisting of nearly 1000 active SKUs *Present key financial and pertinent business updates at weekly meetings with DMM and planning/allocation partners from stock to sales, ladders, key business drivers, on order and seasonal plan reports and re-evaluate our strategies for product and category performance *Foster relationships and communicate with several vendors regarding product development, T/A timelines, cost negotiation, sample status, purchase orders, order tracking, yearly vendor allowances, vendor funded mark downs, and SKU sell thru % *Research emerging and relevant trends for the customer to evolve our everyday inline assortment and build seasonal collections to drive sales dollars and continue comp positive trajectory *Manage and write purchase orders for re-orders, future buys, and new store orders buy quantities while accounting for chain’s new store growth of 20% year over year *Create and present hindsight and strategy decks for seasonal milestone meetings with upper management and for top vendor partner meetings (notably Markwins/Wet n’ Wild) *Partner with cross functional teams of Marketing, Visual and Store Ops to ensure our merchandising vision was executed to the customer in store and on social media platforms and educate store associates about new product through informational videos *Build and run ad-hoc reporting as needed for sales analysis and department meetings *Work to increase space productivity with new collections and innovative ideas *Train new assistant buyers and temp hires on systems and daily department tasks *Constantly comp shopped several beauty retailers ranging from off price to high end *Pitch key SKUs and categories to be featured in print ad flyers and e-commerce site Show less

Assistant Buyer of Knits, Lounge, Nursing and Innerwear for the A Pea in the Pod Brand

• Nov 2013 - Feb 2016

*Responsible for assisting the Senior Buyer in managing high volume classes totaling in $17+ million dollars in annual sales while taking on the role of managing the lounge class *Present key numerical figures from open-to-buy, velocity reports, and seasonal plans to management at weekly meetings *Work with the planning team on monthly markdowns, promotional activity, future receipt plan, and allocation to manage current and future inventory *Research, development and… Show more *Responsible for assisting the Senior Buyer in managing high volume classes totaling in $17+ million dollars in annual sales while taking on the role of managing the lounge class *Present key numerical figures from open-to-buy, velocity reports, and seasonal plans to management at weekly meetings *Work with the planning team on monthly markdowns, promotional activity, future receipt plan, and allocation to manage current and future inventory *Research, development and presentation of future assortment ideas to upper management at seasonal assortment product review *Partner with design to build a well balance and trend right assortment that appeals to our customer and will drive sales *React to current business through chasing best sellers, negotiating re-orders, and tweaking future assortments to align to current sales trends *Work with web merchant team to ensure that the online presentation of the assortment reflects key trends and messages for the season *Identify growth opportunities within the business to drive incremental sales gain for the classes Show less *Responsible for assisting the Senior Buyer in managing high volume classes totaling in $17+ million dollars in annual sales while taking on the role of managing the lounge class *Present key numerical figures from open-to-buy, velocity reports, and seasonal plans to management at weekly meetings *Work with the planning team on monthly markdowns, promotional activity, future receipt plan, and allocation to manage current and future inventory *Research, development and… Show more *Responsible for assisting the Senior Buyer in managing high volume classes totaling in $17+ million dollars in annual sales while taking on the role of managing the lounge class *Present key numerical figures from open-to-buy, velocity reports, and seasonal plans to management at weekly meetings *Work with the planning team on monthly markdowns, promotional activity, future receipt plan, and allocation to manage current and future inventory *Research, development and presentation of future assortment ideas to upper management at seasonal assortment product review *Partner with design to build a well balance and trend right assortment that appeals to our customer and will drive sales *React to current business through chasing best sellers, negotiating re-orders, and tweaking future assortments to align to current sales trends *Work with web merchant team to ensure that the online presentation of the assortment reflects key trends and messages for the season *Identify growth opportunities within the business to drive incremental sales gain for the classes Show less

Assistant Buyer

• Sep 2013 - Nov 2013

Merchandising Intern- A Pea in the Pod

• Jun 2012 - Aug 2013

· Assisted the Buying team in the categories of swim, sleep, lingerie, accessories and RTW · Updated weekly business review documents to assess the selling of current seasonal styles · Communicated and maintained relationships with outside market vendors regarding purchase orders · Managed style information that was to be displayed on the e-commerce webpage · Assisted the Buying team in the categories of swim, sleep, lingerie, accessories and RTW · Updated weekly business review documents to assess the selling of current seasonal styles · Communicated and maintained relationships with outside market vendors regarding purchase orders · Managed style information that was to be displayed on the e-commerce webpage

Group Fitness Instructor

• 2011 - Jun 2012

· Teach Zumba Fitness and Pilates mat classes at Drexel's Rec Center · Teach Zumba Fitness and Pilates mat classes at Drexel's Rec Center

Footwear Sales Intern

• Sep 2010 - Mar 2011

· Manage and track ad samples for MMK and KORS footwear · Assist in merchandising the footwear showroom · Prepare various documents with information concerning footwear styles · Update monthly planned and actual sales · Create available to sell documents throughout the season · Manage and track ad samples for MMK and KORS footwear · Assist in merchandising the footwear showroom · Prepare various documents with information concerning footwear styles · Update monthly planned and actual sales · Create available to sell documents throughout the season

Sales Associate

• Jul 2009 - Jun 2010

· Market clothing with customer's lifestyle · Supply customers with answers and information regarding products · Prepare mailing lists from customer database · Update Retail Edge and online commerce with price changes · Market clothing with customer's lifestyle · Supply customers with answers and information regarding products · Prepare mailing lists from customer database · Update Retail Edge and online commerce with price changes

Hostess

• Jul 2009 - Jun 2010

· Greet guests upon arrival at restaurant · Escort guests to table · Ensure an enjoyable dining experience · Greet guests upon arrival at restaurant · Escort guests to table · Ensure an enjoyable dining experience

Dance Instructor

• Jun 2006 - Sep 2008

· Choreographed multiple dances for recitals, competitions, dance camp and community performances · Dance instructor for ballet and tap classes for children ranging ages four to ten years of age · Dance team captain for the Elite Competition Team ·Trained in ballet, jazz and modern. · Choreographed multiple dances for recitals, competitions, dance camp and community performances · Dance instructor for ballet and tap classes for children ranging ages four to ten years of age · Dance team captain for the Elite Competition Team ·Trained in ballet, jazz and modern.