Digital Marketing Manager

• Jun 2021 - Present

Digital Marketing Specialist

• Feb 2021 - Jun 2021

- Plan, execute and track multiple digital ad campaigns across marketing channels that include Display Advertising, Paid Search, Paid and Organic Social Media, Retargeting, SEO, Email, and Geo-Fencing.- Implement testing initiatives in critical areas such as ad creatives, landing page messaging, landing page layout, audience segmentation, placements, networks, and third-party tools.- Track and analyze the impact, effectiveness, and ROI of campaigns and adjust strategies as needed.- Identify trends and insights and allocated spend based on campaign performance.

Digital Marketing Coordinator

• Jan 2020 - Feb 2021

- Plan, execute and track multiple digital ad campaigns across marketing channels that include Display Advertising, Paid Search, Paid and Organic Social Media, Retargeting, SEO, Email, and Geo-Fencing.- Coordinate with vendors as they execute digital ad campaign.- Prepare marketing and web analytics reports for clients.- Communicate directly with clients regarding digital marketing efforts.- Conduct market research for current and prospective clients.- Complete research on micro, mid-tier and rising affiliates.- Oversee marketing automation system for all clients and provide assistance with email calendar, review creative for accuracy, monitor weekly email sends, conduct a/b testing, conduct client trainings, troubleshoot client account issues, etc.- Handle keyword research for PPC campaigns.- Create and edit engaging and informative ad copy for B2B and B2C advertising campaigns.- QA paid media campaigns and builds.- Research and recommend new ad formats to test.- Work collaboratively with staff writers and designers to ensure all designed deliverables are of the highest quality, on-brand and consistent.- Create and/or edit sales materials and proposals.

Community Engagement Monitor

• Oct 2017 - Jan 2020

- Manage over 35 luxury hotel Facebook, Twitter, and Instagram feeds, including One&Only Resorts, Marriott Autograph Collection, and Hyatt Centric. - Understand and leverage company's proprietary tools that support scalable social customer service.- Mitigate issue escalation with clients and follow up to make sure all items are handled appropriately.- Strategize with executives and clients to revamp protocols of communication to improve efficiency and performance.- Draft thousands of personalized responses that facilitate the potential transition from user to customer.- Set and achieve monthly goals on Twitter and Instagram resulting in an increased follower count of over 500,000 and higher community engagement.- Generate client-facing data with valuable insights on the status of social media campaigns and highlight the most valuable interactions.- Ensure clean transfer of information around client sensitivities and support team members during peak volume periods.- Train new full and part-time team members.

Sales Associate

• Sep 2015 - Aug 2017

• Provided high-quality customer service to optimize customer purchasing and payment process. • Interfaced with customers to identify purchasing needs and recommend additional products or cost-effective alternatives to enhance service and satisfaction.• Championed promotional items to increase sales revenues; confirm and change price signage on designated products during seasonal promotions.• Maintained and organize store displays to enhance product visibility and expedite product location activities. • Investigated and resolved customer complaints or issues to strengthen store reputation and grow customer retention.

Advertising Copy Intern

• Jun 2015 - Aug 2016

• Created the company’s first catalog available through iBooks using the fixed layout epub application through InDesign• Constructed POP signs for the New York store by flowing text from the copy database using InDesign templates• Wrote a minimum of eight copy blocks per week for the Hammacher Schlemmer catalog and website• Designed an exhibit for Hammacher Schlemmer showcased at the Smithsonian National Postal Museum• Updated the company's LinkedIn page and drove engagement by posting relevant company updates.• Archived 168 years worth of catalogs, artifacts, newspaper articles and advertisements and updated the company's history timeline.• Established a Wikipedia page with relevant history, media appearances, and notable clientele.• Created a wireframe of a modern career page for the website to entice potential employees to join the team.• Participated in weekly meetings with the CEO, merchandising manager, creative manager, and copy manager to discuss intriguing titles for new products.

Marketing and Public Relations Intern

• Mar 2015 - May 2015

Front Desk Receptionist

• Aug 2014 - May 2015

• Utilized communication skills by controlling incoming calls, complaints, and mail distribution• Provided tours to approximately five potential residents of interest two days a week• Ensured resident safety by following the security procedure of documenting all non-residents’ name and information • Utilized communication skills by controlling incoming calls, complaints, and mail distribution• Provided tours to approximately five potential residents of interest two days a week• Ensured resident safety by following the security procedure of documenting all non-residents’ name and information

Sales Associate / Barista

• Oct 2012 - May 2015

• Marketed the store efficiently by persuading customers to potentially open Target debit and credit cards• Established multi-tasking skills by having to make more than one drink at a time or scanning several items• Performed customer mediation and prioritize customer satisfaction by addressing multiple customer concerns per week • Marketed the store efficiently by persuading customers to potentially open Target debit and credit cards• Established multi-tasking skills by having to make more than one drink at a time or scanning several items• Performed customer mediation and prioritize customer satisfaction by addressing multiple customer concerns per week

Campus Ambassador Marketing Intern

• Sep 2014 - Feb 2015

• Recruited new users around the campus through a marketing plan while developing persuasive and marketing skills• Planned two large scale recruiting events that took place during the fall and winter seasons, resulting in about one hundred new users per event• Communicated daily with the Editor and CEO of company through emails with updates, tasks completed, and new ideas • Recruited new users around the campus through a marketing plan while developing persuasive and marketing skills• Planned two large scale recruiting events that took place during the fall and winter seasons, resulting in about one hundred new users per event• Communicated daily with the Editor and CEO of company through emails with updates, tasks completed, and new ideas