Caitlin Smith

Director, Product Development & Creative at Tru Kids Brands
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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TaraFawn Marek

Caitlin is a strategic, independent thinker who is able to juggle an array of responsibilities with dedication, grace and an advanced recognition of the importance of prioritizing. She is an effective and dependable team-member who naturally forms strong bonds with colleagues and customers.

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Experience

    • United States
    • Retail
    • 1 - 100 Employee
    • Director, Product Development & Creative
      • Sep 2021 - Present

      Oversee all design and development of consumer products across all Toy & Baby Brands within the TRU Kids Consumer Brands portfolio. Manage all stages of the development process: Product Design, Product Approvals for material, quality & color. Analyze Market and Sales Trends to identify Global Merchant needs. Work with many cross-functional team members including Merchants, Brand, Packaging, Production Management, Sourcing and Vendor Base. Coordinate and lead all asset management efforts for both Brand and Product marketing and materials including samples, ecomm images, and lifestyle photography.

    • United States
    • Retail
    • 1 - 100 Employee
    • Product Manager
      • Apr 2019 - May 2021

      Design and Develop consumer product in key Toy Brands within the TRU Kids Consumer Brands portfolio. Manage all stages of the development process: Product Design, Product Approvals for material, quality & color. Analyze Market and Sales Trends to identify Global Merchant needs. Work with many cross-functional team members including Merchants, Brand, Packaging, Production Management, Sourcing and Vendor Base. Coordinate and lead all asset management efforts for both Brand and Product marketing and materials including samples, ecomm images, and lifestyle photography.

    • United States
    • Retail
    • 700 & Above Employee
    • Product Manager
      • Sep 2013 - Mar 2019

      Design and Develop Private Brands product for the Babies R Us Soft Home Division, Koala Baby Brand and Babies R Us Brand. Manage all stages of the development process: Product Design, Product Approvals for material, quality & color. Analyze Market and Sales Trends to identify Global Merchant needs. Work with many cross-functional team members including Merchants, Brand, Packaging, Production Management, Sourcing and Vendor Base. International Travel twice per year to visit vendors and factories in China, Hong Kong and India.

    • Assistant Product Manager
      • Jun 2010 - Sep 2013

      Assisted Product Manager(s) in development tasks in Soft Home and Juvenile Hardlines categories. Completed detailed spec packs for product costing. Prepared for Global Line Reviews, including visual merchandising and compiling Presentation Decks. Maintained Product Lifecycle Management tool to track development milestones. Managed incoming samples and distribute to cross functional teams.

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Wholesales Account Manager
      • Jun 2009 - Jun 2010

      Wholesales account manager that handled accounts from small boutiques across the country to large retailers such as Neiman Marcus. My main rolls included customer relations and building business opportunities that reflect in incoming profit to the company. Because the team was very interconnected, I also assisted in product development for branded retailers, for example Anthropology or J. Jill. Assisted in design and merchandising of the collection, bringing customer knowledge from my retail background.

    • United States
    • Retail Apparel and Fashion
    • 200 - 300 Employee
    • Wholesales Intern
      • Jan 2009 - May 2009

      Maintained showroom aesthetic and visual appeal for appointments and events.Maintained accurate records of shipping progress and sales reports for department store customers.Expanded knowledge of styling through exposure and assistance during photo shoots. Maintained showroom aesthetic and visual appeal for appointments and events.Maintained accurate records of shipping progress and sales reports for department store customers.Expanded knowledge of styling through exposure and assistance during photo shoots.

    • Sales Associate
      • Oct 2008 - May 2009

      Responsible for merchandising the store and displays to maintain visual appeal of the store.Developed product knowledge of premium denim and contemporary clothing lines in order to assist customers.Gained knowledge of consumer motivations through one on one interaction with customers. Responsible for merchandising the store and displays to maintain visual appeal of the store.Developed product knowledge of premium denim and contemporary clothing lines in order to assist customers.Gained knowledge of consumer motivations through one on one interaction with customers.

    • Sales Associate
      • Jun 2007 - Jan 2009

      Developed product knowledge of merchandise and clarified variations in styles to customers.Assisted in setting up displays and maintaining the visual appeal of the store and layout.Responsible for opening and closing store duties, assisting customers and fitting room responsibilities. Developed product knowledge of merchandise and clarified variations in styles to customers.Assisted in setting up displays and maintaining the visual appeal of the store and layout.Responsible for opening and closing store duties, assisting customers and fitting room responsibilities.

Education

  • Fashion Institute of Technology
    Fashion Merchandising
    2008 - 2009
  • SUNY Oneonta
    Bachelor of Science, Fashion Merchandising Management, Business Communications
    2005 - 2009

Community

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