Experience

PrizePicks

• United States
• Spectator Sports
• 200 - 300 Employee

• Marketing & Content

  • Aug 2023 - Present



air up®

• Germany
• Food and Beverage Manufacturing
• 200 - 300 Employee

• Head of Brand Marketing, US

  • Nov 2021 - Jun 2023

  • Spearheaded expansion of European DTC startup, Air Up, to the US. Scaled the business through highly efficient full funnel acquisition and retention strategies. • Crafted a bespoke brand marketing playbook to launch a new beverage category (Scent Flavored Hydration) to disrupt the CPG water landscape. Led all aspects of brand & product marketing. • Optimized existing product portfolio to increase the profit margin through data-driven pricing and portfolio optimization and architecture design. • Crafted air up’s PR approach which garnered coverage from top-tier outlets including Forbes, Fast Company, PopSugar, Good Housekeeping, and Bustle. Implemented an affiliate program to introduce additional revenue streams. Show less



Evofem Biosciences

• United States
• Biotechnology Research
• 1 - 100 Employee

• Head of Consumer Marketing

  • Jan 2020 - Nov 2021

  • Crafted a consumer-centric brand marketing strategy from the ground up that disrupted the women’s health industry and delivered high growth and shareholder return. Tapped into a culture, created clear product differentiation, and leveraged brand storytelling to revolutionize the industry and grow Phexxi to be a category leader in the first year, recognized by the New York Times, Bloomberg, Today, and more. • Maximized brand growth through national award-winning (Cannes Lions, Clio, Shorty) 360 marketing campaigns, which increased brand awareness and sales. Created strategic communication plans (TV, OTT, social, digital, CRM, editorial), developed high-profile partnerships (Bustle, Vox, etc.), enlisted a crew of top-tier influencers, and negotiated, signed, and activated A-list celebrity brand spokesperson, Annie Murphy. Show less



Performance Health

• United States
• Wellness and Fitness Services
• 200 - 300 Employee

• Head of Global Consumer Engagement

  • Mar 2018 - Dec 2019

  • Led the global transformation of Biofreeze from a stagnant B2B clinical brand into the fastest-growing B2C brand in the OTC category. Tasked with rebranding and rebuilding the brand from its foundation and charting a high-growth disruptive marketing strategy. Leveraged its athletic heritage to create an aspirational, performance, and digitally-led global lifestyle brand. • Developed the global marketing agenda crafting annual brand plans, setting the communications strategy, leading campaigns, media development, sports partnerships, social, PR, and experiential. • Boosted brand equity by developing a robust sports marketing strategy and negotiated numerous partnerships with teams, athletes, and leagues. Show less



Spotify

• Sweden
• Musicians
• 700 & Above Employee

• Global Marketing Lead

  • Mar 2017 - Mar 2018

  • Spearheaded global marketing campaigns and partnerships with some of the world’s most iconic brands to further the reach and connectivity of Spotify listeners. Through unique and powerful creative, integrations, offers, and experiences, the power of music took on new forms, features, and functions. • Led global expansion of Spotify’s product ecosystem through strategic marketing and technology partnerships integrating the music platform into gaming, mobile, voice, desktop, native apps, and smart tv experiences to enrich the consumer experience and engagement. Doubled monthly active user base and engagement rates. • Developed marketing and media programs for all linear and digital campaigns, creatively showcasing Spotify’s top-tier partnerships (Capital One, Microsoft, PlayStation, Waze, etc.). Drove increase in Premium subscriptions and improved global brand recognition. Skills: Partnerships · Media Strategy · Integrated Marketing · Social Media Marketing · Content Marketing · Public Relations · Digital Marketing · Performance Marketing · E-Commerce · Brand Marketing · Subscription · Analytics Show less



Equinox

• United States
• Health, Wellness & Fitness
• 700 & Above Employee

• Director of Brand Marketing

  • Mar 2016 - Mar 2017

  • Led brand marketing as we reimagined and rewrote the rules for high-performance living. Created provocative breakthrough marketing efforts and iconic award-winning campaigns, combined with high touch connected digital & social footprint to elevate the member experience far beyond the four walls of the clubs.

• Senior Manager, Social Media

  • Sep 2013 - Mar 2016

  • Developed from scratch Equinox’s social team; crafting the overall strategy and direction, media and content approach, and channel strategy. • Elevated the brand’s equity through a bespoke social identity, unprecedented engagement, and premium digital footprint.• Developed a social lead generation program that fostered rapid member growth and strengthened the sales pipeline.



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Assistant Brand Manager, Gatorade

  • Aug 2012 - Sep 2013

  Chartered the re-launch of the Propel brand as a premium sports performance water within the Gatorade portfolio, including brand marketing, strategy, commercialization and innovation efforts. Adding enterprise value and attracting an additional consumer segment to the brand through new usage occasions and product benefits.

• Sr. Digital & Social Marketing Analyst, Gatorade

  • Jan 2011 - Aug 2012

  Headed up Gatorade’s digital agenda across social platforms, digital content development, gaming, mobile, .com properties, and media. Developed innovative digital plans for the Gatorade, Gatorade Endurance and G Series Fit portfolios to meaningfully reach and connect with their corresponding consumer segments in moments of sweat and to keep the brand top of mind.



Florida Hospital

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing & Special Events

  • 2009 - 2010