Experience

ERB

• United States
• Education Administration Programs
• 1 - 100 Employee

• Senior Graphic Designer

  • Feb 2016 - Present

  Design and implement visual brand guidelines across all media/channels, ensuring that brand consistency is maintained.Conceptualize, design, review, and implement creative solutions for digital and print ads, infographics, one-sheets, email marketing campaigns, web layouts/user interface design, digital assets, event signage and presentations, program manuals, and a variety of other assets as needed.Research, write, and review copy for use in both digital and print marketing efforts, user documentation, and brand, event, and product websites.Work closely and collaborate with multiple departments, including external partners, to execute designs and copy that are on brand, on time, and to spec.Manage and art direct various vendors including but not limited to printers, visual designers, social media partners, and coders as needed from conception through to production

• Design and Communications Specialist

  • Aug 2013 - Feb 2016

  Create, maintain, and update customer-facing instructional and marketing materials for a nationally known and relied upon educational assessment company Under the creative direction of a variety of department VPs.Execute graphic design projects ranging from user guides to print and digital ads; ensured consistency with brand identity.Develop copy for a variety of creative projects including instructional user guides and marketing materials.Provide creative direction for and manage relationship with external vendors.Maintain, edit, and update ERB-managed assessment websites on the Drupal platform.

• Appointment Receptionist

  • Aug 2011 - Aug 2013

  Manage daily appointment calendar for a nationally known and relied upon educational assessment company.Maintain weekly schedule for examiners based on appointment requirements.Work closely with management to ensure consistent, respectful, and professional communication and procedures for working with families.



Caitlin Rolls

• Freelance Illustration & Design

  • Jan 2010 - Present

  Respond to both fine art and commercial project requests with scope of work, work samples, time lines, and pricing structures.Develop, execute, and deliver creative projects such as commercial logo design, infographics, greeting cards, and fine art pieces.Supervise and execute projects from conception through production and delivery. Respond to both fine art and commercial project requests with scope of work, work samples, time lines, and pricing structures.Develop, execute, and deliver creative projects such as commercial logo design, infographics, greeting cards, and fine art pieces.Supervise and execute projects from conception through production and delivery.



A-Viva Cosmetics

• Freelance Marketing & Communications

  • Oct 2010 - Sep 2011

  Define aesthetic and visual language for an online cosmetics retailer.Create, maintain, and update product inventory on a variety of platforms, including Yahoo! Small Business, Amazon Webstore, and eBay.Perform touch-ups and web-ready editing on product images.Write product descriptions that align with brand voice. Define aesthetic and visual language for an online cosmetics retailer.Create, maintain, and update product inventory on a variety of platforms, including Yahoo! Small Business, Amazon Webstore, and eBay.Perform touch-ups and web-ready editing on product images.Write product descriptions that align with brand voice.



Beautiful Decay / Something in the Universe

• Design Intern

  • Jun 2010 - Aug 2010

  Under creative direction of company owner and founder, designed, revised and published web pages for a popular art and culture magazine’s digital property.Researched, vetted, wrote and published three daily blog posts, making sure to keep a consistent voice in line with the brand’s tone. Under creative direction of company owner and founder, designed, revised and published web pages for a popular art and culture magazine’s digital property.Researched, vetted, wrote and published three daily blog posts, making sure to keep a consistent voice in line with the brand’s tone.