Experience

Investible

• United States
• Technology, Information and Internet

• Communications & Community Manager

  • Jul 2023 - Present

  Sydney, New South Wales, Australia


Vin Collective AU
• Brand Strategy / Marketing Consultant, Co-Founder

  • Aug 2021 - Present


TRENDii

• Australia
• Retail
• 1 - 100 Employee

• Partnerships Manager

  • Sep 2022 - Mar 2023

  Sydney, New South Wales, Australia - Customer/Brand-centric GTM strategy. Understanding customer needs and marketing goals to enable the development of a tailored advertising solution. - Market research and industry insights within the advertising landscape of Australia to understand brand positioning by industry how consumer trends will impact changing brand needs. - Managing end-to-end sales pipeline - Knowledge of the full marketing-cycle as it relates to media, publishers, advertisers and consumers



Vitable

• Australia
• Wellness and Fitness Services
• 1 - 100 Employee

• Inbound Marketing Manager

  • Oct 2020 - Aug 2022

  Sydney, New South Wales, Australia - Execute and inform internal teams on marketing concepts and strategies based on my own industry research and customer trends within the health and FMCG/wellness industry in Australia and globally. - Research best practice and innovative strategies across digital marketing - social media, influencers, PR, media and digital advertising and suggest next steps within my remit. - Understanding changing consumer trends and perception of vitamins and health and how it impacts brand strategy… Show more - Execute and inform internal teams on marketing concepts and strategies based on my own industry research and customer trends within the health and FMCG/wellness industry in Australia and globally. - Research best practice and innovative strategies across digital marketing - social media, influencers, PR, media and digital advertising and suggest next steps within my remit. - Understanding changing consumer trends and perception of vitamins and health and how it impacts brand strategy and communication techniques. - Help develop brand guidelines, audience personas, customer segments and test new marketing methodologies that resonate with changing consumer trends. - Develop partnerships/influencer/social media strategy. - Create customer insight reports using my own qualitative and quantitative research as well as industry marketing reports. - Managing multiple projects autonomously and with the wider marketing team – using research, testing, reporting and insights as well as collaborating with teams to ensure all strategies are aligned and customer-centric with uniform brand messaging. - Developing and implementing marketing branding/inbound marketing campaigns. - Utilising non-linear, human-centred and customer-centric approach to campaign development, within an agile environment adapting quickly to business and market changes. Show less



Mad Hatter Beverage Co.

• Food and Beverage Services

• Marketing Content Manager (Contracted through Projuicer)

  • Apr 2020 - Aug 2020

  Sydney, New South Wales, Australia As the Content Manager for Mad Hatter Beverage Co. I help oversee Marketing & Advertising Content/Strategy opportunities for our core brands: Mad Hatter Wine Co, Mad Hatter Beverage Co, Viticultured, Canobolas Brewing & The Fizz Fellas.



News Corp

• Technology, Information and Media
• 700 & Above Employee

• Client Services Executive- Key Accounts

  • Sep 2018 - Apr 2020

  Sydney, Australia - Work alongside Key Accounts Manager to help implement media and advertising campaigns across the Newscorp products. - Act as a liaison between external customers and internal departments. - Work cross-functionally throughout the company with Creative, Production and Layouts team to ensure a seamless client experience. - Respond to client briefs across digital, editorial and traditional mediums. - Put together detailed post campaign reports for client and specified campaigns to… Show more - Work alongside Key Accounts Manager to help implement media and advertising campaigns across the Newscorp products. - Act as a liaison between external customers and internal departments. - Work cross-functionally throughout the company with Creative, Production and Layouts team to ensure a seamless client experience. - Respond to client briefs across digital, editorial and traditional mediums. - Put together detailed post campaign reports for client and specified campaigns to demonstrate ROI. Show less



Meltwater

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Client Acquisition

  • Jul 2017 - May 2018

  Sydney, Australia Meltwater helps companies make better, more informed decisions based on insights from the outside. We believe that business strategy will be increasingly shaped by insights from online data. Organisations will look outside, beyond their internal reporting systems to a world of data that is constantly growing and changing. Our customers use these insights to make timely decisions based on real-time analysis. We are always on the lookout for the best talent! If you're passionate about… Show more Meltwater helps companies make better, more informed decisions based on insights from the outside. We believe that business strategy will be increasingly shaped by insights from online data. Organisations will look outside, beyond their internal reporting systems to a world of data that is constantly growing and changing. Our customers use these insights to make timely decisions based on real-time analysis. We are always on the lookout for the best talent! If you're passionate about online media and data, let's have a chat. See our culture and open roles here https://www.meltwater.com/au/about/careers/ Show less



VML

• United States
• Advertising Services
• 700 & Above Employee

• Account Service Intern

  • Feb 2017 - Apr 2017

  Wynyard Working within Account Service, I was responsible for generating effective communication between clients and internal teams to ensure that the client's needs were met. I was able to work within a cross-functional team to help plan large-scale digital campaigns that were reflective of the creative needs of the client. One of my major responsibilities included the organisation and implementation of a weekly agenda. This involved the development of a schedule that allowed partner agencies… Show more Working within Account Service, I was responsible for generating effective communication between clients and internal teams to ensure that the client's needs were met. I was able to work within a cross-functional team to help plan large-scale digital campaigns that were reflective of the creative needs of the client. One of my major responsibilities included the organisation and implementation of a weekly agenda. This involved the development of a schedule that allowed partner agencies to meet and to discuss creative strategies for larger clients. Show less



The Keystone_Group

• United States
• Security and Investigations
• 1 - 100 Employee

• Digital Marketing Intern

  • Apr 2016 - May 2016

  Working under the digital marketing executive, I was responsible for helping monitor, plan and develop the social media platforms for Jamie's Italian. My main responsibilities included responding to customer complaints, monitoring public feedback across all platforms and the design/scheduling of posts. I was only at the Keystone group for a short while but it enabled me to be exposed to the importance of marketing metrics and data analytics to measure the success of various campaigns. It… Show more Working under the digital marketing executive, I was responsible for helping monitor, plan and develop the social media platforms for Jamie's Italian. My main responsibilities included responding to customer complaints, monitoring public feedback across all platforms and the design/scheduling of posts. I was only at the Keystone group for a short while but it enabled me to be exposed to the importance of marketing metrics and data analytics to measure the success of various campaigns. It sparked my passion for brand development. Show less



UGL Limited

• India
• 1 - 100 Employee

• Business Intern

  • Dec 2015 - Mar 2016

  North Sydney Working under the Operational Accountant at UGL within the Engineering and Construction Division. I was responsible for the development and implementation of a Balanced Scorecard KPI tool that could be used within the Engineering & Construction sector. This BSC enabled higher level management to monitor any changes in a KPI relevant to their sector that would imply changes in performance quality. The process of developing the BSC allowed me to develop my utilisation and… Show more Working under the Operational Accountant at UGL within the Engineering and Construction Division. I was responsible for the development and implementation of a Balanced Scorecard KPI tool that could be used within the Engineering & Construction sector. This BSC enabled higher level management to monitor any changes in a KPI relevant to their sector that would imply changes in performance quality. The process of developing the BSC allowed me to develop my utilisation and implementation of metrics and KPIs within a large-scale enterprise, as well as enhancing my communication skills with higher-level management. Show less