• Jul 2023 - Present

• Sep 2022 - Jul 2023

Supporting the Director of Marketing, I oversee internal marketing projects, help with internal communications, and communicate with external stakeholders regarding our projects. I break down projects and schedule out tasks for marketing team members, and ensure these tasks are done correctly and on time, providing support when necessary.• Wrote marketing copy for AAA game including tagline, logline, store copy, and website copy (Journey to Foundation)• Helped write press releases and media alerts for Journey to Foundation• Created Marketing Confluence space with information about company, brand guidelines, games information, consistently updated meeting notes, and more• Wrote internal bulletins and newsletters• Write scripts for monthly developer diaries and work with Videographer to execute• Take meeting notes and follow up on outstanding tasks from internal and external stakeholders• Write company blog posts• Updated copy of company website• Proofread captions, social media copy, and internal communications• Organized and set up Toastmasters within the company Show less

Freelance Copywriter & Copy Editor

• Dec 2020 - Present

I work for a variety of clients in the education, health & beauty, technology, and eCommerce sectors. Services include web content copywriting, social media management, SEO content writing, editing, blog writing, and transcribing. • Social media management (ideating content, creating graphics using Canva, writing copy) • Use brand guides and briefs to write thoughtful, informative articles and website content • Diligently proofread & edit articles, fact-check information > Provide detailed feedback to writers and CEO via email/comments in Google Docs • Integrate keywords and use SEO best practices to increase organic traffic and SERP ranking • Trained and managed a team of 6 writers Show less

Copywriter

• Aug 2020 - Oct 2021

Crafted SEO-friendly and converting copy for a variety of marketing campaigns/projects including advertisements, radio and television scripts, video storyboards, newsletters, blog posts, and website content. Used brand guides & interviews to update website copy, align messaging, and develop taglines. Sectors included agriculture, construction, food, real estate, and technology. Crafted SEO-friendly and converting copy for a variety of marketing campaigns/projects including advertisements, radio and television scripts, video storyboards, newsletters, blog posts, and website content. Used brand guides & interviews to update website copy, align messaging, and develop taglines. Sectors included agriculture, construction, food, real estate, and technology.

• Feb 2020 - Aug 2020

Completely redesigned the company's Help Centre, focusing on content and design. This was a pivotal project that largely increased the Help Centre's sessions and lowered constraints on the customer service teams with a reduction in support tickets being generated.• Researched competitor Help Centres to determine optimal design/content layout, testing multiple designs in Zendesk for the most user-friendly, on-brand design• Updated over 1200 articles and manually converted them into a completely new format• Archived hundreds of articles that were integrated into existing articles or no longer relevant• Increased Help Centre sessions; lowered bounce rate, clickthrough rate, and support tickets generated• Optimized search functionality using hashtags, SEO, and tags• Worked with developers to upgrade website functionality and out-of-the-box theme Show less

• Jan 2019 - Feb 2020

I worked in a 60/40 split to enhance external content and develop internal training programs & documentation.▪ Coordinated content needs for 7 different teams, utilizing Confluence to write internal help documents• Tested new app features, reported errors to developers, and wrote/updated guides for customers• Used Lessonly to develop over 30 interactive training programs for new/existing employees• Used Confluence to create evergreen documentation to increase their ability to serve customers• Managed company's presence on Shopify, responding to customer feedback and reviews with empathy, excitement, and passion Show less

• Jul 2018 - Jan 2019

I worked in a number of different roles including customer service, social media, email marketing, and content marketing.• Wrote 5 SEO-friendly blog articles that brought in thousands of organic traffic users• Interviewed company leaders and owners to write 3 thought leadership articles• Conducted in-depth research to map out a competitive analysis for each of their 18 products• Designed a landing page that generated 900 leads over 4 weeks (33.67% conversion rate)• Provided editing support to Copywriters and Knowledge Centre Manager• Performed an audit of the company's new website (grammar, spelling, tone/personality) Show less

Project Coordinator

• Apr 2017 - Feb 2018

Life Books are a photo album/life history combination, organized into a personalized, hardcover book and provided to youth leaving foster care. Photos and memories can be jumbled or lost during moves, leaving an undefined history for children in care. • Created processes to collect pertinent information from case files and important collaterals • Built connections with clients and conducted interviews to learn more about them/fill in content gaps • Used Shutterfly to design and present 6 Life Books Show less

Workload Relief

• Jun 2015 - Nov 2016

Duties ranged from administrative (filing, mailing), to document creation. I read through large volumes of confidential files in order to create client history documents, as well as closed file documents. Initially a summer position, my term was extended due to the quality of my work. Duties ranged from administrative (filing, mailing), to document creation. I read through large volumes of confidential files in order to create client history documents, as well as closed file documents. Initially a summer position, my term was extended due to the quality of my work.