Experience

Jackson Design and Remodeling

• United States
• Construction
• 1 - 100 Employee

• Marketing Manager & Executive Leadership Team

  • Dec 2019 - Present

  A multi-year award-winning industry leader with an outstanding portfolio of distinctive design and remodeling projects. Drove integrated communications, brand management, public relations, industry award stewardship, and lead management strategy, key metrics, and execution in alignment with revenue goals. Executive leadership team member setting organizational direction, accountability, talent acquisition, and client/employee engagement.• Optimized marketing budget while successfully staying within 3.5%-4.5% of revenue (including 3FTE salaries).• Achieved 63% increase in website visits and 69% increase in page views as project team lead for new website launch in 2019 that optimized for SEO and mobile and drove organic growth and site traffic.• Recommended, won buy-in, hired, and led strategic partnership to optimize ROI with new SEO agency in Sept 2022, and new PPC and Paid Social agency in Dec 2022 that increased users 24%, new users 22%, and page views 4.5% (Jan 2022: Jan 2023).• Spearheaded paid social media prospecting and retargeting campaign that began Feb 2019: increased Instagram followers 217% from 1700 in 2019 to 5400 in 2023; leveraged reels and Instagram Stories to drive impressions and garner new followers on Facebook and Instagram.• Instrumental in achieving Guild Quality client recommendation rate of 98% (compared to industry average of 70%) and Guild Quality Guild Master Award 2019-2022 celebrating service excellence as integral driver in linking brand identity to sales/lead management processes, quality controls, data analytics, and CRM.• Landed multiple national publications through pitch strategy and execution that included HGTV, USA Today, Better Homes & Garden Magazine and Wall Street Journal.• Drove capture of dozens of industry awards through materials submission

• Marketing and Showroom Coordinator

  • May 2016 - Nov 2019

  Executed hybrid role dedicated to planning and execution of social media, web, digital, public relations, strategy, creative, photography, video, and event planning while driving sales and client relations support and operations.• Developed consumer marketing programs, digital content, and collateral to generate awareness.• Guided signature monthly client seminars delivery that fostered a high-end, exclusive experience for attendees and achieved a 60% qualified lead rate. • Drove paid social media prospecting & retargeting campaign in February 2019 (top lead generation source) that created multi-year momentum.• Maintained/updated website content: added new portfolio projects, copy edits, awards, press, and releases that spurred: 4,818 website visits; Page Views: 10,335 by Jan 2019.• Provided lift to social media audience engagement through comments and feedback; analyzed metrics and delivered feedback and suggestions to elevate performance.



Outdoor Elements USA

• Wholesale Building Materials
• 1 - 100 Employee

• Marketing Manager

  • Apr 2019 - Present

  A startup B2B manufacturer of American made luxury louvered roofs and pergolas with integrated smart technology. Integral member in standing up marketing strategy for company founded by CEO of Jackson Design & Remodeling. • Leveraged a unified set of print, digital, and social media go to market strategies to grow ground up to over 40 certified dealers nationwide. A startup B2B manufacturer of American made luxury louvered roofs and pergolas with integrated smart technology. Integral member in standing up marketing strategy for company founded by CEO of Jackson Design & Remodeling. • Leveraged a unified set of print, digital, and social media go to market strategies to grow ground up to over 40 certified dealers nationwide.



Minka Group

• Consumer Goods
• 1 - 100 Employee

• Office Manager

  • Oct 2009 - Apr 2016

  A leader in the decorative lighting and ceiling fan industry. Led showroom and office operations including sales support, designer/contractor/vendor management, financial, inventory, and training that ensured efficient processes, improved client retention, and spurred sales. • Drove active sales support by facilitating inbound leads, connecting customers with sales experts, generating purchase orders, expediting orders, and resolving customer issues. • Generated and analyzed financial reports on costs, inventory, sales summaries, commission reports; prepared payroll, managed petty cash, and balanced corporate checking account. • Optimized customer experience and ensured client retention through accurate, timely tracking, and communication to designers, contractors, partners on product pricing and orders status.



University of Arizona

• United States
• Higher Education
• 700 & Above Employee

• UATV Crew Member/Editor/Director

  • Aug 2008 - Jun 2009

  I was on the crew and would film, interview and create packages for the nightly news. Also, directed shows and made sports packages. I would support the newer crew members on the proper procedures as well. I was on the crew and would film, interview and create packages for the nightly news. Also, directed shows and made sports packages. I would support the newer crew members on the proper procedures as well.