Caitlin Pettit

Head of Marketing at Cinema Nova
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Contact Information
us****@****om
(386) 825-5501
Location
Melbourne, Victoria, Australia, AU
Languages
  • English Native or bilingual proficiency
  • Spanish Elementary proficiency

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Bio

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5.0

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Lucy Fenwick Elliott

Caitlin is a hardworking, conscientious and hugely insightful marketer - a master at attracting publicity and forging strong connections, with creative flair and a natural aptitude for leadership. I had the pleasure of working closely with Caitlin for a year at Cinema Nova. Upon joining our office, she hit the ground running and quickly became a key member of the team. Besides garnering impressive publicity across print, digital, television and radio, Caitlin was key to building and maintaining all kinds of partnerships for the business - keeping our major partners and stakeholders happy, but also making innovative new connections to elevate the business and its programming. She also conceived, ran and marketed a number of successful events, worked closely with me on social strategy, and proved herself to be particularly in touch with the younger demographic that was so key to our digital success. I was so grateful to learn from Caitlin, and continually miss her company and brilliant marketing mind - her hard work, skill, organisation and fantastic attitude made her a valuable employee and a pleasure to work with. I cannot endorse her work enough.

Sosha Jay

Caitlin is an incredibly motivated and driven individual that I have had the absolute honour to work with in the past. She is dedicated to her passion and reliable to her teammates, going above and beyond all measures to ensure she delivers her best work with creativity. Her confident and positive personality will make her a valuable employee to any organisation.

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Credentials

  • Google Analytics Certification
    Google
    Aug, 2020
    - Nov, 2024

Experience

    • Australia
    • Entertainment
    • 1 - 100 Employee
    • Head of Marketing
      • May 2023 - Present

    • Marketing and Publicity Lead
      • Sep 2022 - May 2023

      Overseeing the marketing and publicity strategy and co-running the department.Responsibilities include cultivating and maintaining relationships with media, distributors, and corporate partners; marketing budget allocation; coordinating print, radio and digital campaigns, and more.

    • Publicist
      • Dec 2021 - Sep 2022

      Multifaceted role within the marketing and publicity department at Cinema Nova.• Coordinate print, radio, digital and paid social campaigns• Write and distribute weekly media updates to Nova's extensive media database• Cultivate and maintain relationships with media, journalists and film distributors• Write and distribute press releases + pitch stories directly to media• Coordinate contra partnerships with media and local organisations• Event planning and coordination including brainstorming programming, writing and distributing runsheets, and overseeing events in-person• Write and update website copy and images• Create and oversee SOLUS eDM campaigns• Create and edit film assets for website and social media• Oversee social media scheduling and assist when required Show less

    • Australia
    • Advertising Services
    • Public Relations Assistant
      • Sep 2021 - Nov 2021

      Assisting with publicity for Palace Cinemas’ Italian Film Festival and British Film Festival. • Administration • Distributing PR materials • Overseeing PR communications • Pitching and writing event listings • Organising and coordinating giveaways Assisting with publicity for Palace Cinemas’ Italian Film Festival and British Film Festival. • Administration • Distributing PR materials • Overseeing PR communications • Pitching and writing event listings • Organising and coordinating giveaways

    • Australia
    • Entertainment Providers
    • 1 - 100 Employee
    • Marketing Intern
      • Apr 2021 - Jun 2021

      Assisted the Marketing Manager in daily marketing activities: • Writing media releases • Conducting market research • Running social media accounts • Copywriting • Editing promotional video content • Contributing to the website Assisted the Marketing Manager in daily marketing activities: • Writing media releases • Conducting market research • Running social media accounts • Copywriting • Editing promotional video content • Contributing to the website

    • Australia
    • Entertainment Providers
    • 1 - 100 Employee
    • Operations Assistant
      • Feb 2021 - Apr 2021

      Led a team of volunteers in running multiple film screenings over the festival period and assisted the Operations Coordinator and Business Manager. Led a team of volunteers in running multiple film screenings over the festival period and assisted the Operations Coordinator and Business Manager.

Education

  • Swinburne University of Technology
    Bachelor of Business/Bachelor of Media and Communication, Marketing/Cinema & Screen Studies
    2016 - 2021
  • Glenunga International High School
    SACE: Media Studies, Drama, World History, English Literature

Community

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