Experience

Intercom

• United States
• Software Development
• 700 & Above Employee

• Group Design Manager

  • Jul 2023 - Present

  London, England, United Kingdom



Contentful

• Germany
• Software Development
• 500 - 600 Employee

• Senior Product Design Manager

  • Mar 2023 - Jul 2023

  London Area, United Kingdom



Intercom

• United States
• Software Development
• 700 & Above Employee

• Group Design Manager

  • Oct 2022 - Dec 2022

  London, England, United Kingdom



Freetrade

• United Kingdom
• Software Development
• 100 - 200 Employee

• Associate Director of Product Design

  • Aug 2021 - Sep 2022

  London, England, United Kingdom

• Senior Product Design Manager

  • Feb 2021 - Aug 2021

• Principal Product Designer

  • Mar 2020 - Feb 2021



PureGym

• United Kingdom
• Wellness and Fitness Services
• 700 & Above Employee

• Lead Product Designer - Mobile

  • Nov 2019 - Mar 2020



Better.co.uk

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Interim Head of Product Design

  • Feb 2019 - Sep 2019



Multiply

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Interim Head of Design

  • Oct 2018 - Dec 2018

  London, United Kingdom



Tide

• United Kingdom
• Financial Services
• 700 & Above Employee

• Head Of UX & Design

  • Aug 2017 - Oct 2018

  London, United Kingdom Developed a strategy to redesign the sign-up flow (focusing on analytics from the existing flow to learn and increase conversion rate) and influence and integrate a full rebrand of Tide into the existing design of the app, whilst building and testing new features. Responsibilities & strategy - Identifying customer needs from the market through qualitative and quantitative feedback and collaborating with product managers to help understand the requirements - Concepting… Show more Developed a strategy to redesign the sign-up flow (focusing on analytics from the existing flow to learn and increase conversion rate) and influence and integrate a full rebrand of Tide into the existing design of the app, whilst building and testing new features. Responsibilities & strategy - Identifying customer needs from the market through qualitative and quantitative feedback and collaborating with product managers to help understand the requirements - Concepting, prototyping and working alongside stakeholders to help them to understand how features will integrate into the product and manage their expectations on delivery timelines - Ensuring customer interactions are both consistently simple and fast across a range of complex processes such as know your customer, biometric security verification and company director detail verification - Prioritising features and breaking individual features into components, to make sure the components with the highest impact are built first - Create final designs and example animations for developers, making sure they have access to the assets they need and understand how interactions should appear - Managing an intermediate designer, ensuring their professional development and wellbeing in a fast paced environment - Ensuring quality assurance of the final product, focusing on visuals and layout, and feeding back to the developers if changes need to be made - Testing concepts and new app builds with customers to ensure that any changes on the existing app are acknowledged as improvements, and that new features and users flows are successfully understood Show less



Blend Media

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• VP of Product Design

  • Feb 2017 - Aug 2017

  London, Greater London, United Kingdom Designing a WYSIWYG browser based VR editing tool allowing non-technical users in marketing teams to rapidly create campaign content in a VR environment. Product management & strategy • Built a Lean design and customer development process: - Developed a proposition in the form of a sales deck - Interviewed prospective customers - Created branded 360˚ videos in Adobe After Effects to mock sample output from the proposed product - Created clickable… Show more Designing a WYSIWYG browser based VR editing tool allowing non-technical users in marketing teams to rapidly create campaign content in a VR environment. Product management & strategy • Built a Lean design and customer development process: - Developed a proposition in the form of a sales deck - Interviewed prospective customers - Created branded 360˚ videos in Adobe After Effects to mock sample output from the proposed product - Created clickable prototypes in InVision with Sketch - Tested functioning pre-release versions of the tool • Leading a growth focused product management process that takes customer insights using Jobs To Be Done analysis and prioritising features by impact on growth goals and effort of implementation • Capturing customer insights from customer contact points from sales processes and customer support, using qualitative methods (customer interviews, user walk-through recordings) and quantitative methods (web analytics, funnel analysis, click stream tracking) • Identifying key customer pain points using the Jobs To Be Done methodology, prioritising jobs, looking at existing alternative solutions (not just VR products but also non-direct competitors such as conventional media) and deriving product features that address customer needs. This process ensured consistent product-market fit from the outset. • Balancing a customer centric definition of market opportunity against technical constraints and business goals through weekly sprint planning with internal management and external technical partners Designing a VR content (360˚ video) editing environment • Designed user flows and complex interactions • Building clickable prototypes with InVision & Sketch • Creating design assets and style guides ready for development • Setting up a design to development workflow using Trello, Zepplin and Avocode • Testing development build with customer video walk-through on a bi-weekly cycle to refine interactions and experience Show less



Getty Images

• United States
• Photography
• 700 & Above Employee

• Digital Designer

  • Feb 2013 - Feb 2017

  London, United Kingdom • Designed for responsive web, physical space, print and ad formats • Defined content strategy for campaign content • Copywriting and developing a proposition to generate clear messaging for interfaces, email subject lines, body copy and landing pages • Coding & designing responsive landing pages • Designing and setting up automated email campaigns in Eloqua • A/B testing open rates of email subject lines • Produced video for social media channels in Adobe After Effects to… Show more • Designed for responsive web, physical space, print and ad formats • Defined content strategy for campaign content • Copywriting and developing a proposition to generate clear messaging for interfaces, email subject lines, body copy and landing pages • Coding & designing responsive landing pages • Designing and setting up automated email campaigns in Eloqua • A/B testing open rates of email subject lines • Produced video for social media channels in Adobe After Effects to generate customer engagement around current affairs • Developed pattern libraries & brand guidelines Show less



Three Blocks Left

• Australia
• Design
• 1 - 100 Employee

• Digital and Graphic Designer

  • Mar 2008 - Jun 2012

  Surry Hills Worked with clients such as Toyota, WWF, Earth Hour, Sydney Opera House, Cancer Council NSW and Macquarie University. Web/mobile • Front end design & development of responsive websites • Mobile App design Physical • Packaging design • Annual reports • Advertising • Finished art Branding • Logo and identity