Caitlin Biwer
Digital Marketing Specialist at LUCY SPARKLES LTD- Claim this Profile
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Bio
Elen Kulagowski-Heron
During my time working with Caitlin, I was able to see how incredibly organised she was. Caitlin is passionate about her work and speaking with her only reconfirms this. Caitlin is a dedicated, talented team player who strives to go the extra mile and delivers on all her targets consistently. Her motivation and dedication saw our marketing standard increase to levels beyond our expectation and also saw our engagement and sales improve as a result. Her detail orientated mindset meant that every detail was thought out meticulously and her campaigns were always a great success. In addition, she was able to work to extremely tight deadlines and support with last minute changes. Personally, Caitlin is a great team player and makes the working environment an enjoyable one. I have no doubt Caitlin will be an asset to any organisation who is lucky enough to have her.
Lucrezia Zangrilli
Throughout my time working with Caitlin, I have witnessed her remarkable leadership skills and her ability to effectively manage the Influencer Project and the company's Social Media channels. One of Caitlin's most admirable qualities is her positive attitude and her ability to motivate and inspire those around her. Her constructive feedback and guidance have been invaluable in my professional growth. Furthermore, Caitlin has always been eager to share her knowledge and expertise. She actively encourages open communication within the team which is one of the most important skills a leader should have. Finally, she has also been great in our video projects. We have collaborated closely on creating compelling content for our social media platforms, and her creativity and attention to detail have played a crucial role in the success of these projects. Her passion for storytelling and her knack for delivering captivating visuals have greatly enriched our brand's presence online. As I reflect on our time working together, I cannot help but feel a sense of gratitude for the knowledge and skills I have acquired under her guidance and I genuinely hope that our paths cross again in the future.
Elen Kulagowski-Heron
During my time working with Caitlin, I was able to see how incredibly organised she was. Caitlin is passionate about her work and speaking with her only reconfirms this. Caitlin is a dedicated, talented team player who strives to go the extra mile and delivers on all her targets consistently. Her motivation and dedication saw our marketing standard increase to levels beyond our expectation and also saw our engagement and sales improve as a result. Her detail orientated mindset meant that every detail was thought out meticulously and her campaigns were always a great success. In addition, she was able to work to extremely tight deadlines and support with last minute changes. Personally, Caitlin is a great team player and makes the working environment an enjoyable one. I have no doubt Caitlin will be an asset to any organisation who is lucky enough to have her.
Lucrezia Zangrilli
Throughout my time working with Caitlin, I have witnessed her remarkable leadership skills and her ability to effectively manage the Influencer Project and the company's Social Media channels. One of Caitlin's most admirable qualities is her positive attitude and her ability to motivate and inspire those around her. Her constructive feedback and guidance have been invaluable in my professional growth. Furthermore, Caitlin has always been eager to share her knowledge and expertise. She actively encourages open communication within the team which is one of the most important skills a leader should have. Finally, she has also been great in our video projects. We have collaborated closely on creating compelling content for our social media platforms, and her creativity and attention to detail have played a crucial role in the success of these projects. Her passion for storytelling and her knack for delivering captivating visuals have greatly enriched our brand's presence online. As I reflect on our time working together, I cannot help but feel a sense of gratitude for the knowledge and skills I have acquired under her guidance and I genuinely hope that our paths cross again in the future.
Elen Kulagowski-Heron
During my time working with Caitlin, I was able to see how incredibly organised she was. Caitlin is passionate about her work and speaking with her only reconfirms this. Caitlin is a dedicated, talented team player who strives to go the extra mile and delivers on all her targets consistently. Her motivation and dedication saw our marketing standard increase to levels beyond our expectation and also saw our engagement and sales improve as a result. Her detail orientated mindset meant that every detail was thought out meticulously and her campaigns were always a great success. In addition, she was able to work to extremely tight deadlines and support with last minute changes. Personally, Caitlin is a great team player and makes the working environment an enjoyable one. I have no doubt Caitlin will be an asset to any organisation who is lucky enough to have her.
Lucrezia Zangrilli
Throughout my time working with Caitlin, I have witnessed her remarkable leadership skills and her ability to effectively manage the Influencer Project and the company's Social Media channels. One of Caitlin's most admirable qualities is her positive attitude and her ability to motivate and inspire those around her. Her constructive feedback and guidance have been invaluable in my professional growth. Furthermore, Caitlin has always been eager to share her knowledge and expertise. She actively encourages open communication within the team which is one of the most important skills a leader should have. Finally, she has also been great in our video projects. We have collaborated closely on creating compelling content for our social media platforms, and her creativity and attention to detail have played a crucial role in the success of these projects. Her passion for storytelling and her knack for delivering captivating visuals have greatly enriched our brand's presence online. As I reflect on our time working together, I cannot help but feel a sense of gratitude for the knowledge and skills I have acquired under her guidance and I genuinely hope that our paths cross again in the future.
Elen Kulagowski-Heron
During my time working with Caitlin, I was able to see how incredibly organised she was. Caitlin is passionate about her work and speaking with her only reconfirms this. Caitlin is a dedicated, talented team player who strives to go the extra mile and delivers on all her targets consistently. Her motivation and dedication saw our marketing standard increase to levels beyond our expectation and also saw our engagement and sales improve as a result. Her detail orientated mindset meant that every detail was thought out meticulously and her campaigns were always a great success. In addition, she was able to work to extremely tight deadlines and support with last minute changes. Personally, Caitlin is a great team player and makes the working environment an enjoyable one. I have no doubt Caitlin will be an asset to any organisation who is lucky enough to have her.
Lucrezia Zangrilli
Throughout my time working with Caitlin, I have witnessed her remarkable leadership skills and her ability to effectively manage the Influencer Project and the company's Social Media channels. One of Caitlin's most admirable qualities is her positive attitude and her ability to motivate and inspire those around her. Her constructive feedback and guidance have been invaluable in my professional growth. Furthermore, Caitlin has always been eager to share her knowledge and expertise. She actively encourages open communication within the team which is one of the most important skills a leader should have. Finally, she has also been great in our video projects. We have collaborated closely on creating compelling content for our social media platforms, and her creativity and attention to detail have played a crucial role in the success of these projects. Her passion for storytelling and her knack for delivering captivating visuals have greatly enriched our brand's presence online. As I reflect on our time working together, I cannot help but feel a sense of gratitude for the knowledge and skills I have acquired under her guidance and I genuinely hope that our paths cross again in the future.
Experience
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LUCY SPARKLES LTD
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United Kingdom
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Performing Arts
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1 - 100 Employee
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Digital Marketing Specialist
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Jun 2023 - Present
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SmartBuyGlasses Optical Group
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Hong Kong
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Technology, Information and Internet
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1 - 100 Employee
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Digital Marketing Specialist
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Apr 2022 - May 2023
- Managed diverse social platforms (US, UK, AU) including Instagram, Facebook, Twitter, Pinterest, LinkedIn, TikTok, and YouTube. - Planned, filmed, edited and published video content for cross-platform use. - Regularly achieved a 15% month-on-month increase in Instagram engagement and 15% month-on-month growth in TikTok and YouTube Shorts views. - Utilised Canva to design Instagram stories, reels and carousels. - Orchestrated monthly giveaways, influencer collaborations and live events. - Aligned social calendars with trends and company campaigns. - Completed weekly SEO keyword research, content writing and link building. - Supported and managed a social media intern. - Ran collaborative projects, such as with customer service to promote customer reviews. Show less
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Naturawhite
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United Kingdom
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Health, Wellness & Fitness
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1 - 100 Employee
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Creative Marketing Executive
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May 2021 - Apr 2022
- Ran successful email, SMS, blog, PPC and social media campaigns (including Tiktok, Instagram and Facebook) - Arranged product and ambassador photo and video shoots - Wrote scripts for interviews and videoshoots - Created and modified product website listings via Wordpress and Shopify, as well as assisting the separation of one website into two, which involved transferring data, listings and updating users of the changes through emails, SMS and social media. - Branded new products, designed content and launched products through social media, emails and SMS. Show less
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The English Language Studio
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Foligno, Umbria, Italy
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English Language Teacher
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Sep 2020 - Sep 2021
- Taught students aged 6 and above, including individual adults. - Created innovative online and in-person worksheets for grammar, vocabulary, and pronunciation, as well as lesson plans and games. - Developed strong skills in patience, communication, enthusiasm, and creativity. - Obtained a Teaching English as a Foreign Language (TEFL) qualification with I to I - Taught students aged 6 and above, including individual adults. - Created innovative online and in-person worksheets for grammar, vocabulary, and pronunciation, as well as lesson plans and games. - Developed strong skills in patience, communication, enthusiasm, and creativity. - Obtained a Teaching English as a Foreign Language (TEFL) qualification with I to I
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CHORUS COMMUNICATION
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Belgium
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Freelance Public Relations
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May 2019 - Jun 2021
- Worked as a freelance writer, content creator and public relations assistant for Chorus Communications - Communicated with clients, conducted market research and wrote relevant blog posts and press releases - Conducted social media audits, sourced new clients and created content for social media platforms. - Worked as a freelance writer, content creator and public relations assistant for Chorus Communications - Communicated with clients, conducted market research and wrote relevant blog posts and press releases - Conducted social media audits, sourced new clients and created content for social media platforms.
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Sodexo
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France
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Facilities Services
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700 & Above Employee
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Executive Catering
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Aug 2014 - Nov 2019
Appointed as acting supervisor, gave staff briefs and gained wider knowledge of the food industry and how to treat high-end clients, such as footballers. Appointed as acting supervisor, gave staff briefs and gained wider knowledge of the food industry and how to treat high-end clients, such as footballers.
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Lancaster University
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United Kingdom
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Higher Education
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700 & Above Employee
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Student Blogger
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Oct 2018 - Sep 2019
- Wrote multiple blogs each terms, providing current and future students with advice around university- Wrote creatively and allowed me to help other students with my knowledge of university life.
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Mixologist
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Jun 2017 - Aug 2019
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The Tab
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United Kingdom
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Online Media
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100 - 200 Employee
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Lancaster Head Editor
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Aug 2018 - Sep 2019
- Revived the online newspaper 'The Tab Lancaster' becoming the Head Editor - Recruited 20 writers via social media advertising and open events - Communicated with writers daily, investigated stories, interviewed university staff and students and managed the social media profiles. - Edited grammar, shortened stories and published my writers' articles. - Wrote news articles: https://thetab.com/author/caitlinbiwer. - Credited by The Sun for my article about a Snowsports incident, in which other newspapers followed my exclusive article, including The Independent, BBC and Daily Mail Show less
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The Times
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United Kingdom
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Media Production
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700 & Above Employee
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Search Engine Optimiser Intern
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Jan 2019 - Jan 2019
- Created copy for The Times & Sunday Times’ topic pages and new metadiscourse for topics on Google search to drive more readers to the newspaper and maximise clicks. - Analysed competitor’s topic pages, such as The Guardian, and completed a forward plan for the next academic year, to guide journalists on important dates and upcoming events. - Took part in Twitter, Content and Engagement and Slack training. - Created copy for The Times & Sunday Times’ topic pages and new metadiscourse for topics on Google search to drive more readers to the newspaper and maximise clicks. - Analysed competitor’s topic pages, such as The Guardian, and completed a forward plan for the next academic year, to guide journalists on important dates and upcoming events. - Took part in Twitter, Content and Engagement and Slack training.
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NapYap Limited
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United Kingdom
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Technology, Information and Internet
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Social Media Coordinator and Content Writer
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Mar 2018 - Nov 2018
- SWOT analysis, market research, optimised social media platform accounts and created fun, engaging content for Facebook, Instagram, Twitter and website. - Wrote various blogs around student-based activities - SWOT analysis, market research, optimised social media platform accounts and created fun, engaging content for Facebook, Instagram, Twitter and website. - Wrote various blogs around student-based activities
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Gledus
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United Kingdom
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Education Administration Programs
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Social Media Marketing
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May 2018 - Sep 2018
Throughout my internship I conducted market research, completed a social media analysis, created social media content and wrote blogs that would appeal to students looking to study in the UK. Throughout my internship I conducted market research, completed a social media analysis, created social media content and wrote blogs that would appeal to students looking to study in the UK.
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Carbonbit
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United Kingdom
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Environmental Services
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1 - 100 Employee
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Market Researcher & Blog Writer
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Mar 2018 - Sep 2018
- Worked remotely for start-up company Carbonbit in my second year of university - Analysed and improved the language and grammar used across the website and social media pages ready for the launch of their new and improved website - Wrote blogs for the website based around the environment and topics SMEs would be interested in - Completed a social media audit, marketing plan and used Hootsuite to schedule social media posts - Worked remotely for start-up company Carbonbit in my second year of university - Analysed and improved the language and grammar used across the website and social media pages ready for the launch of their new and improved website - Wrote blogs for the website based around the environment and topics SMEs would be interested in - Completed a social media audit, marketing plan and used Hootsuite to schedule social media posts
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Different Narrative
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Copywriting Intern
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Jul 2018 - Aug 2018
- Wrote TV and radio scripts, captivating headlines, website content, and various ad materials. - Observed client meetings, gaining insights into web development, rebranding and deadline management. - Generated innovative ideas, recorded voiceovers, and managed client projects. - Conducted market research and developed strategies for clients like Carpet Right and Trinity Leeds. - Handled props, lighting, and camera work for animations, and assisted in voiceover recordings. - Gained insights into advertising relationship dynamics and administration processes. Show less
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Education
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2016 - 2019
Lancaster University
English Language and Literature, General, First Class -
2014 - 2016
St Benet Biscop Catholic Academy
A-level, English Language, Business Studies, Health & Social -
2012 - 2014
St Benet Biscop Catholic Academy
GCSE -
2019 - 2019
Lancaster University
Lancaster Gold Award, Gold
Community
