Caitlin Probst
Director of Marketing at Zhou Nutrition- Claim this Profile
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Topline Score
Bio
Jeremy Howlett
To write a recommendation for Caitlin would be to write a book. There is so much that can be said about how she managed herself, her job and those that she was communicating with on a daily basis. She was always a pleasure to work with. She came to work happy every day with a passion and drive to make things happen and go out of her way to help the brand move forward. I have not seen anyone manage a community with the ability that she could. Whilst being stuck in the minutia she was still able to spread her wings and see the bigger picture. At Altra everyone that came in contact with her was better off for so doing. She was very capable in managing a team of ambassadors, coordinating with bloggers and creating content that was innovative, engaging and exciting. A fabulous mind for branding and driving a brand to succeed and do great things amongst the community. People like Caitlin are very difficult to find and we will forever miss having her day to day working with Altra.
Jeremy Nef
Caitlin is bright, creative, and self motivated. With 6 brands under her stewardship she effectively led an entire social media team, grew social presence, and worked with marketing to expand the reach and impact of each brand.
Jeremy Howlett
To write a recommendation for Caitlin would be to write a book. There is so much that can be said about how she managed herself, her job and those that she was communicating with on a daily basis. She was always a pleasure to work with. She came to work happy every day with a passion and drive to make things happen and go out of her way to help the brand move forward. I have not seen anyone manage a community with the ability that she could. Whilst being stuck in the minutia she was still able to spread her wings and see the bigger picture. At Altra everyone that came in contact with her was better off for so doing. She was very capable in managing a team of ambassadors, coordinating with bloggers and creating content that was innovative, engaging and exciting. A fabulous mind for branding and driving a brand to succeed and do great things amongst the community. People like Caitlin are very difficult to find and we will forever miss having her day to day working with Altra.
Jeremy Nef
Caitlin is bright, creative, and self motivated. With 6 brands under her stewardship she effectively led an entire social media team, grew social presence, and worked with marketing to expand the reach and impact of each brand.
Jeremy Howlett
To write a recommendation for Caitlin would be to write a book. There is so much that can be said about how she managed herself, her job and those that she was communicating with on a daily basis. She was always a pleasure to work with. She came to work happy every day with a passion and drive to make things happen and go out of her way to help the brand move forward. I have not seen anyone manage a community with the ability that she could. Whilst being stuck in the minutia she was still able to spread her wings and see the bigger picture. At Altra everyone that came in contact with her was better off for so doing. She was very capable in managing a team of ambassadors, coordinating with bloggers and creating content that was innovative, engaging and exciting. A fabulous mind for branding and driving a brand to succeed and do great things amongst the community. People like Caitlin are very difficult to find and we will forever miss having her day to day working with Altra.
Jeremy Nef
Caitlin is bright, creative, and self motivated. With 6 brands under her stewardship she effectively led an entire social media team, grew social presence, and worked with marketing to expand the reach and impact of each brand.
Jeremy Howlett
To write a recommendation for Caitlin would be to write a book. There is so much that can be said about how she managed herself, her job and those that she was communicating with on a daily basis. She was always a pleasure to work with. She came to work happy every day with a passion and drive to make things happen and go out of her way to help the brand move forward. I have not seen anyone manage a community with the ability that she could. Whilst being stuck in the minutia she was still able to spread her wings and see the bigger picture. At Altra everyone that came in contact with her was better off for so doing. She was very capable in managing a team of ambassadors, coordinating with bloggers and creating content that was innovative, engaging and exciting. A fabulous mind for branding and driving a brand to succeed and do great things amongst the community. People like Caitlin are very difficult to find and we will forever miss having her day to day working with Altra.
Jeremy Nef
Caitlin is bright, creative, and self motivated. With 6 brands under her stewardship she effectively led an entire social media team, grew social presence, and worked with marketing to expand the reach and impact of each brand.
Experience
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Zhou Nutrition
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United States
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Manufacturing
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1 - 100 Employee
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Director of Marketing
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Feb 2020 - Present
I currently serve as the Marketing Director for Zhou Nutrition. I use an omnichannel marketing and leadership approach to inform the brand, digital marketing, product innovation, and retail strategies. I've led the brand and creative teams through a complete website update, product line refresh, and an overhaul of our digital marketing practices, creating more than 50% growth in our DTC channel YoY. I find I'm most excited about making unique creative that converts customers. I love creating a best-in-class user experience utilizing an omnichannel approach to build the brand story and affinity. Show less
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Creative Director
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Sep 2018 - Feb 2020
As the Creative Director I work alongside the Marketing Director, graphic artists, photographers, and videographers to lead branded content initiatives including product photography, videos, ads, and website updates. In the first 2 quarters as a creative team we've done a complete website update, and created custom photography and custom videos for all products.
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Degreed
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United States
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Software Development
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300 - 400 Employee
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Content Strategist
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Apr 2015 - Sep 2018
As the brand and content strategist at Degreed I spend my time: -Driving over 3.5M high-quality YouTube views-Leading brand strategy on large content marketing and campaign initiatives.-Working directly with team leads to create effective messaging and campaigns for Degreed's website, product marketing, and client communications-Writing, producing, directing and launching all our video content while leading and executing the promotional strategy. -Leading all social media strategy and execution -Project Managing large campaigns to make sure the outcomes align with company goals and strategic vision.-Managing large content-production budgets. Show less
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Managing Editor and Social Media Manager
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May 2015 - Aug 2017
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Altra Running
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United States
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Sporting Goods Manufacturing
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100 - 200 Employee
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Director of Social Media
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Aug 2013 - Mar 2015
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Icon Health and Fitness
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France
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Sports
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1 - 100 Employee
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Social Media Director
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Oct 2011 - May 2013
My position as social media director has given me the chance to run social media from various angles. As team director I managed a team of 3-12 and oversaw the growth and campaigns of 6 different fitness brands including NordicTrack, Proform, and Altra Footwear. While overseeing budget needs and starting marketing campaigns I have written and produced YouTube videos, created Celebrity endorsed Facebook campaigns, and managed sponsored Twitter postings. My position as social media director has given me the chance to run social media from various angles. As team director I managed a team of 3-12 and oversaw the growth and campaigns of 6 different fitness brands including NordicTrack, Proform, and Altra Footwear. While overseeing budget needs and starting marketing campaigns I have written and produced YouTube videos, created Celebrity endorsed Facebook campaigns, and managed sponsored Twitter postings.
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Education
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2008 - 2012
Utah State University
Journalism / Corporate Communications emphasis, Public Relations, Advertising, and Applied Communications
Community
