Frye E-Commerce Director

• Sep 2023 - Present

E-Commerce Site Manager — Frye

• Aug 2022 - Sep 2023

Owner

• Feb 2022 - Present

https://gaea-boutique.com -Built my own e-commerce boutique from scratch in Shopify -Created an inventory and buying plan and sourced goods from vendors in Faire -Designed marketing assets for facebook ads, organic social posts, and print materials -Collaborated with local boutiques for pop-ups -Collaborated with social influencers to promote products https://gaea-boutique.com -Built my own e-commerce boutique from scratch in Shopify -Created an inventory and buying plan and sourced goods from vendors in Faire -Designed marketing assets for facebook ads, organic social posts, and print materials -Collaborated with local boutiques for pop-ups -Collaborated with social influencers to promote products

E-Commerce Manager

• Jun 2021 - Jul 2022

- Managed DTC websites, data, and content for 3 brands and large retailers (Target+, Amazon, Walmart etc.) - Owned content strategy, creation, personalization, and A/B testing for DTC - Performed a data audit and cleanup for sales channels - Managed web development progress and designed new features - Managed DTC websites, data, and content for 3 brands and large retailers (Target+, Amazon, Walmart etc.) - Owned content strategy, creation, personalization, and A/B testing for DTC - Performed a data audit and cleanup for sales channels - Managed web development progress and designed new features

E-Commerce Merchandising Manager

• Jan 2020 - Jan 2021

- Managed web merchandising for over 200 products for Best Bully Sticks. - Created and executed yearly demand planning for the B2C channel. - Developed the yearly marketing calendar, including pricing and margin analysis. - Analyzed inventory levels and communicated weekly with production to request inventory and forecast upcoming inventory needs. - Utilized inventory and competitive analysis to assist with product and variant development to achieve higher sell-throughs of raw material. - Managed and executed all email and SMS marketing. - Oversaw advertising and affiliate channels; monitoring spend, content and ROAS. - Implemented new revenue streams, such as sweepstakes, SMS, and push marketing. Show less

Senior E-Commerce Associate

• Aug 2018 - Jan 2020

- Led a Shopify refactor and redesign to improve user experience and KPIs, resulting in a 65% YoY improvement of the bounce rate, 60% YoY improvement of page load time and a $2600 reduction in yearly app expenses.- Oversaw all web merchandising including over 5,000 SKUs, collections, pages, and graphics in accordance with the customer lifecycle and product performance.- Implemented omni-channel Back In Stock software to expand fulfillment opportunities from e-commerce to retail stores.- Managed and educated several interns.- Created and maintained an e-commerce calendar to track promotions and marketing activities and complete asset, copy, and development requests.- Created a multi-phase site development roadmap and executed on initiatives.- Led weekly marketing and e-commerce meetings to report on KPIs and project progress. Show less

E-Commerce Merchandising Assistant

• Jan 2018 - Aug 2018

- Collaborated with marketing and graphic design teams to execute strong email and co-registration campaigns.- Conducted a competitive analysis of luxury men's brands and their web presence, key features, and marketing media.- Completed website updates for promotions, marketing activities, and events.

E-Commerce Merchandising Intern

• Nov 2017 - Jan 2018

- Analyzed user experience and customer journeys with heatmapping and search data tools; Hindsight and Klevu.- Uploaded new product data and maintain SKU accuracy- Utilized Shopify to merchandise product collections

Sales Associate

• Dec 2017 - Apr 2018

- Provided excellent customer service from walk-in to checkout - Offered styling advice and accessory upsells - Replenishing the floor and keeping the store well merchandised and organized -Steaming garments - Provided excellent customer service from walk-in to checkout - Offered styling advice and accessory upsells - Replenishing the floor and keeping the store well merchandised and organized -Steaming garments

Computer Support Technician

• Mar 2015 - Nov 2017

- Developed systems for inventory management and team communications, which ensured prompt package deliveries and customer support. -Assisted with calendar management and assignment of daily duties across the team. - Communicated with vendors and suppliers (UPS, USPS, FedEx, RamTech, Dell, Apple) - Performed software installation and upgrades - Physically repaired computer hardware - Troubleshooting computer software and hardware issues - Developed systems for inventory management and team communications, which ensured prompt package deliveries and customer support. -Assisted with calendar management and assignment of daily duties across the team. - Communicated with vendors and suppliers (UPS, USPS, FedEx, RamTech, Dell, Apple) - Performed software installation and upgrades - Physically repaired computer hardware - Troubleshooting computer software and hardware issues

Sales Associate

• Sep 2013 - Mar 2015

- Provided excellent customer service from walk-in to checkout - Proficient sales in every department (men's, home, custom window treatments etc.) - Offer product recommendations and upsells - Credit card sales - Replenishing the floor and keeping the store well merchandised and organized - Provided excellent customer service from walk-in to checkout - Proficient sales in every department (men's, home, custom window treatments etc.) - Offer product recommendations and upsells - Credit card sales - Replenishing the floor and keeping the store well merchandised and organized

Computer Support Assistant

• Sep 2012 - Jul 2014