Cailyn Neo

Marketing Communications Executive at Carlton Hotel Singapore
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Contact Information
us****@****om
(386) 825-5501
Location
Singapore, SG

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Credentials

  • Communicating with Confidence
    LinkedIn
    Jul, 2023
    - Nov, 2024
  • Social Media Marketing: Strategy and Optimization
    LinkedIn
    Jul, 2023
    - Nov, 2024
  • Speaking Confidently and Effectively
    LinkedIn
    Jun, 2023
    - Nov, 2024
  • The Fundamentals Of Digital Marketing
    Google
    Oct, 2020
    - Nov, 2024

Experience

  • Carlton Hotel Singapore
    • Singapore
    • Hospitality
    • 1 - 100 Employee
    • Marketing Communications Executive
      • Jun 2022 - Present

      1. Work with Creative Manager for collateral design for the entire hotel. 2. Co-ordinate media hosting, photoshoots and Room Sales & MICE events. 3. Co-ordinate and support the Director of Marketing Communication for all advertising promotional efforts via online and offline channels. 4. Draft management replies across all social media platforms including guest comments on OTAs, ReviewPro, TripAdvisor and Facebook. 5. Responsible for Facebook and Instagram content planning and marketing campaign. 6. Draft all Sales & MICE related press releases for Director of Marketing Communication’s approval. 7. Responsible for digital marketing (SEO & SEM) and liaise with website and digital vendors, Sabre and TravelClick. 8. Responsible for uploading of Sales & MICE promotions on brand website, IPTV, digital signage, handy phone and all other marketing channels. 9. Plan & implement marketing campaigns for Sales & MICE promotions. 10. Actively source for Rooms Sales & MICE collaborations with third parties. 11. Compile monthly Room Sales & MICE promotions for internal circulation to HODs 12. Liaise with all credit card partners for year-long and tactical campaigns. 13. Responsible for administrative paperwork including SAP within the department, ensuring good housekeeping and filing systems. 14. Draft guest letters for all communication to guests. 15. Copywriting for monthly in-room guest brochure, Carlton Highlights. 16. Support all departments on promotions and events at the hotel. Show less

  • Bioskin Holdings
    • Singapore
    • Marketing Executive
      • Jan 2021 - Jun 2022

      1. Planning of all brand activities including in-house promotions, launches, and consumer events to drive brand awareness and retail sales. 2. Managing of all social media channels, company’s website and content creation to engage audience. 3. Working with external vendors by getting quotations, negotiating contracts and briefing them on specific brand needs and follow up. 4. Coordinating with agencies for campaigns, events or other advertising activities on partnerships and tie-ups. 5. Proposing and executing of all marketing campaigns including digital and print. 6. Identifying trends and market demand related to brand by collating respective market, competitive and business information. 7. Other marketing, administrative and ad-hoc assignments by the CEO. Show less

  • BG Streets Holdings
    • Marketing Executive
      • Jul 2020 - Jan 2021

      1. Handling of e-commerce platforms such as Shopee, Qoo10 and Lazada while promoting continuous improvement and ensuring customer satisfaction. 2. Liaising with respective account managers to incorporate e-commerce objectives in social media platform management. 3. Identifying opportunities and communicating with various licensor like Disney and Hasbro during selected events & campaigns. 4. Taking of product pictures, photoshop and basic copywriting. 5. Planning and coordinating upcoming marketing campaigns with retailers and executing smooth operations. 6. Collaborating with sales, business development and designers by generating suggestions, providing information and supporting teamwork. 7. Establishing and maintaining of relationships with retailers like Takashimaya, NTUC Fairprice, ToysRUs, SHELL, Popular, Kiddy Palace and more. Show less

  • Cuscapi
    • Key Account Executive
      • Jul 2019 - Jul 2020

      1. Managed Key Accounts such as Kentucky Fried Chicken Management Pte Ltd & Pizza Hut Singapore Pte Ltd. 2. Maintained strong relationships and followed up with existing clients to understand their needs and provide excellent customer service. 3. Identified and reached out to new potential customers by leveraging on referral network, advertising, customer lists, cold calling and other sources. 4. Kept record of sales & data. 5. Sustained a positive representative of the company and its brand in the marketplace. Show less

  • Pan Pacific Serviced Suites
    • Singapore
    • Front Desk Intern
      • Mar 2016 - Aug 2016

      1. 6 months Internship Program. 2. Answered multi-line phone system, responded to inquiries and transferred calls to correct departments and personnel. 3. Greeted guests at front desk and collaborated with team members in managing the check-in & check-out process. 4. Reported facility and room maintenance problems to appropriate personnel for immediate remediation. 5. Entered the data of guests using the Opera System and updated other relevant guest information. 6. Assisted floor and kitchen staff in maintaining the overall efficiency of the club lounge during breakfast hours. Show less

Education

  • SIM Global Education
    Bachelor's degree, Business Management
    2017 - 2019
  • Republic Polytechnic
    Diploma, Hotel/Motel Administration/Management
    2015 - 2017

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