Founder

• Mar 2021 - Present

Leveraging the rise of the subscription and share economy, I hope to enable people to design and experiment with their personal styles in their homes in a commitment free way. Leveraging the rise of the subscription and share economy, I hope to enable people to design and experiment with their personal styles in their homes in a commitment free way.

Intern

• Nov 2020 - Mar 2021

• Assisted the launch of Eucalyptus' 4th Brand: NORMAL, including website wire framing, planning email flows, designing growth loops and other go-to-market strategies and company processes / policies • Generated go-to-market strategies for Kin Fertility's new products • Assisted other brands in attributing marketing efforts and distilling customer survey insights into future strategy • Assisted the launch of Eucalyptus' 4th Brand: NORMAL, including website wire framing, planning email flows, designing growth loops and other go-to-market strategies and company processes / policies • Generated go-to-market strategies for Kin Fertility's new products • Assisted other brands in attributing marketing efforts and distilling customer survey insights into future strategy

Fellow

• Sep 2020 - Nov 2020

Associate Consultant

• Jul 2019 - Nov 2020

• Worked independently to perform and analyse insights from primary and secondary research on behalf of clients, with activities ranging from interviewing industry experts to fielding large-scale consumer surveys. • Partnered with a range of clients, including executives and senior managers, to develop customer and product segment focus (where-to-play) and how-to-win actions for improving business performance. • Helped coordinate stakeholder engagement and change management activities to support effective implementation of recommendations. • Worked on a diverse range of projects, including local market strategy for a multinational financial services company, five-year strategy for a not-for-profit, customer strategy and corporate function redesign for a large financial services company.

Marketing Manager

• Jul 2018 - Nov 2020

• Developed the overall marketing and go-to-market strategy which has brought on 1,000+ donors since launching in 2019 • Co-ordinated all social accounts, email flows and managed the website (incl. search engine optimisation and marketing) • Developed the PR strategy with the Head of PR Australia which has led to opportunities on 9Honey, ABC's The Drum and numerous podcasts • Organised the charity's launch event which raised over $100k and received sponsorship from Three Blue Ducks, MESSINA, Archie Rose, Pana Organic, Black Star Pastry and more. • Created promotional campaigns which each grew the donor base by 10-20% incl. the "MEN-struation, it's not just a womens issue", "Cup for a Cup" guerilla style campaign in Melbourne Sydney cafe bathrooms and the "This Cup Day Make A Sure Bet" for Melbourne Cup. • Created the Ambassador Awareness program and Cova Collective volunteer community

Co-Founder

• Oct 2018 - May 2020

• Created a training program that revitalises consent talks so they are engaging and relevant to young people • Presented talks to university students on: sexual harassment and assault, consent and respectful relationships, power, changing College traditions and culture, being an active bystander and being a first responder to disclosures of sexual assault • Managed day-to-day business operations (e.g., bookings, financials, customer feedback) • Developed business and client development strategies

Social Media Executive

• Jan 2019 - Jun 2019

• Produced creative content for clients social channels (Facebook, Instagram, LinkedIn, YouTube) - including copywriting • Leveraged the clients partnerships, ambassadors and created influencer opportunities to boost organic traffic • Worked on the strategy behind larger social campaigns • Refined skills on Creative Hub and Falcon (social platform management tool) • Oversaw the moderation of customer engagement on clients social channels • Collaborated closely with media buyers to ensure social content had appropriate targeting and constantly meet KPIs

President

• Oct 2016 - Oct 2017

• Managed the General Committee- the student leadership team which oversees all activities of 250 undergraduate students • Managed all College events (incl. Orientation Week), the day-to-day runnings of the College, student discipline, the company's financials (over $100K) and upheld (and made amendments to) the Constitution • Implemented new initiatives to improve the operations of the College and it's mental health support program • Led a corridor of students which is a significant pastoral care role • Worked closely with College staff (Deans and Master), the Board of the College and the Inter Collegiate Council

Summer Intern - Operational Risk

• Nov 2016 - Feb 2017

• Prepared weekly reporting and 6 monthly risk reports for Banking and Financial Services (BFS) Group • Performed controls assurance testing and monitored risk controls • Wrote the agenda, minutes and action plans for team meetings • Designed a training presentation to educate departments across the BFS Group on 'risk' and presented it to senior managers • Independently organised and ran meetings with internal and external stakeholders • Prepared weekly reporting and 6 monthly risk reports for Banking and Financial Services (BFS) Group • Performed controls assurance testing and monitored risk controls • Wrote the agenda, minutes and action plans for team meetings • Designed a training presentation to educate departments across the BFS Group on 'risk' and presented it to senior managers • Independently organised and ran meetings with internal and external stakeholders