Cailey Watson
Experiential Marketing Manager at Tulip Interfaces- Claim this Profile
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Bio
Experience
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Tulip Interfaces
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United States
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Software Development
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200 - 300 Employee
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Experiential Marketing Manager
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Aug 2022 - Present
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University of Massachusetts Lowell
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United States
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Higher Education
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700 & Above Employee
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Senior Assistant Director of Enrollment Events
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Sep 2012 - Aug 2022
• Lead Enrollment Events team on specific projects to carry out logistical operations utilizing management skills to stay on task and within budget • Reconcile a yearly budget of $100,000 and perform cost-benefit analysis to allocate appropriate personnel and resources to complete programs within deadlines • Gather and present quarterly reports of in-depth data analysis and KPIs to stakeholders to provide best practice recommendations, status reports and goal setting for each cycle • Work in cross-functional operational teams to determine best enrollment strategies and projects • Build and maintain all relevant data in FileMaker and Salesforce CRM database software for customer communication plans • Oversee a staff of 60 employees to carry out customer-facing services as well as specialized projects within each program • Create and implement professional development strategies to recruit and retain all employees that coincide with the university and department mission and values • Facilitate quarterly performance evaluations on all employees to discuss past accomplishments and future professional development goals • Day to day interaction with customers and internal team to carry out successful programs with minimal impact on increasing the project budget
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Education
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University of Massachusetts Lowell
Master of Business Administration - MBA, Business Administration and Management, General