Experience

Pb Hub Soluções

• Brazil
• Information Technology & Services
• 1 - 100 Employee

• Advisor

  • Jan 2022 - Present

  Joao Pessoa, Paraiba Helping companies to grow and promoting tech ecosystem of Joao Pessoa



Hotmart

• 1 - 100 Employee

• Group Product Manager

  • Oct 2022 - Sep 2023

  Remote Leading an innovative initiative within the product team, my mission was to enable the Hotmart platform to sell physical products. Here are some of the key highlights of my role: Strategic definition of OKRs. Stakeholder engagement. Product vision development. Discovery. Prototyping and MVP definition. Go-to-Market strategies. Strategic alignment between Product and Business.



SOWIN

• France
• Luxury Goods & Jewelry

• Product Consultant

  • Oct 2022 - Jul 2023

  Remote



VTEX

• United Kingdom
• Software Development
• 700 & Above Employee

• Product Lead

  • Dec 2021 - Jun 2022

  - Leading the discovery, prototyping and launch of new ecommerce apps - Development of partnership with 3rd party partners - Definition of KPI’s - Development of hypotheses with qualitative and quantitative insights; - Define, prioritize, and communicate short and long-term product goals; - Perform Go to Market assessment to secure the successful launch of new products

• Head of Marketplace

  • Jun 2020 - Dec 2021

  - Development a new Partnership Program with Marketplaces - Prospection of new Marketplaces - Data Management and performance for Marketplaces - Backlog Definitions together with Product Team - Growth and commercial activities to help clients to boost their sales - Operational Process and Financial Accountability to measure performance - Improvement of partners journey through relevant content



Lojas Marisa

• Brazil
• Retail
• 1 - 100 Employee

• Marketplace Leader

  • Jun 2019 - Apr 2020

  São Paulo - Implementation of Marketplace out in Marisa's store: - Structure the team: - Acting as a hub, talking with the key areas (IT, Fiscal, Customer Success, Legal and Logistics) to - - Identify what is crucial to build a healthy structure selling through other websites. - PnL management - Sales and Marketing of the Marketplace.



Ricardo Eletro

• Brazil
• Retail
• 1 - 100 Employee

• Head of Digital Products (Product Manager)

  • Sep 2015 - Feb 2019

  São Paulo e Região, Brasil - Responsible for the entire process of discovery, validation, MVP and implementation of digital products: Services, financial insurance in e-commerce (Guaranteed Guarantee, Theft and Theft Insurance and Digital Security Solutions - FS Hero) and Marketplace; - Implementation of the Assistance and Facilities’s Marketplace - Implementation and sales management of Claro's cellphone Control Plans in e-commerce and omnichannel; - Implementation of the Ricardo Eletro Private Label card in… Show more - Responsible for the entire process of discovery, validation, MVP and implementation of digital products: Services, financial insurance in e-commerce (Guaranteed Guarantee, Theft and Theft Insurance and Digital Security Solutions - FS Hero) and Marketplace; - Implementation of the Assistance and Facilities’s Marketplace - Implementation and sales management of Claro's cellphone Control Plans in e-commerce and omnichannel; - Implementation of the Ricardo Eletro Private Label card in e-commerce; - Implementation of the CDC operation in the online sales channel within the physical store in partnership with a Credit area; - Implementation of the online loan project on the Ricardo Eletro group websites - New Business Management (Prospecting and Development)

• New Business and Digital Services Leader

  • Sep 2014 - Aug 2015

  São Paulo e Região, Brasil - Fulfilled a management role for Ricardo Eletro’s group wedding list feature in e-commerce and physical stores; - Lead the payment processing innovation initiative by prospecting vendors that could provide improvements in gateway, acquisition and anti-fraud solutions for PSP (payment service provider) in the e-commerce front; - Responsible for prospection, capturing and implementation of new opportunities in retail/innovation areas, structuring door-to-door sales projects, in house and… Show more - Fulfilled a management role for Ricardo Eletro’s group wedding list feature in e-commerce and physical stores; - Lead the payment processing innovation initiative by prospecting vendors that could provide improvements in gateway, acquisition and anti-fraud solutions for PSP (payment service provider) in the e-commerce front; - Responsible for prospection, capturing and implementation of new opportunities in retail/innovation areas, structuring door-to-door sales projects, in house and franchised virtual physical store (project planning, expansion and projections of PnL); - Executed a management role for online purchases returns (reverse logistics), through DOA/RMA processes, planned marketing strategy, negotiated rebate with the industry, and managed sales of refurbished products via online auctions sites to assist on stock turnover; - Established planning, implementation and standardization of methods and processes to be used in order to optimize operations, increase quality level and prevent/eliminate losses the after sales process; - Managed the development and implementation of strategic projects for Reverse Logistics, seeking to structure the group's inventory management, purchase limit balance and the result; - Developed and implemented strategic projects for reverse logistics, seeking to structure the inventory management group and balancing “open to buy”.

• Senior Business Analyst

  • Sep 2013 - Aug 2014

  São Paulo Area, Brazil • Acted as a consulting service provider, implementing this concept to the sales force through training, proposing improvements in order to reach the highest possible growth in the omni-channel sales at Ricardo Eletro's and City Lar's store; • Interpretation of consumer's profile called "showroomer", developing and improving the integration between online and offline sales; • Sale negotiation with the buyers and competition analysis;



Dufry

• 1 - 100 Employee

• Buyer Assistant

  • Jul 2012 - Dec 2012

  Rio de Janeiro e Região, Brasil • Management promotions to be implemented; • Monitoring of sales performance, price negotiation with suppliers, registration of new items to be launched.

• Buyer Intern

  • Feb 2012 - Jun 2012

  Rio de Janeiro e Região, Brasil • Carry out registration of new items; • Sales reports analysis; • Monitor the performance of the region, promotions and agenda to be fulfilled.



Steel Cargo

• Brazil
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Sea Import Intern

  • Nov 2011 - Feb 2012

  Rio de Janeiro e Região, Brasil Confirmation of shipping, import documentation, prepare and send warns of arrival, send Pre-alert to customer, and separate all of the documents needed by the shipowner to clear the goods with the customs. I also helped to provide Quotations and Agency of freights in the maritime modality, of any origin for any destination;

• Salesman

  • Feb 2007 - Sep 2010

  Rio de Janeiro e Região, Brasil • Provide care to clients and clarify any questions regarding imported products that are sold in duty free shops, in addition to making regular reports to managers, helping to avoid potential out of stock.