Experience

Insignia Worldwide

• United Arab Emirates
• Design Services
• 1 - 100 Employee

• Senior Strategist

  • Nov 2023 - Present

  Dubai, United Arab Emirates Destination design. Working on various projects across the Middle East.



Atlas

• United Kingdom
• Architecture and Planning

• Founder & Strategy Director

  • Sep 2022 - Oct 2023

  Lisbon, Portugal Crafted an innovative hospitality initiative from strategy to execution. Investment analysis, concept design & stakeholder engagement.



Antler

• Singapore
• Venture Capital and Private Equity Principals
• 700 & Above Employee

• Entrepreneur In Residence

  • Jun 2022 - Sep 2022

  Amsterdam, North Holland, Netherlands Co-founder @ LOFT Led the design and development of an MVP for a fractionalized commercial real estate platform. Research, due diligence & design.



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Digital Business Consultant

  • Dec 2021 - Jan 2022

  London, England, United Kingdom Advised on strategic avenues for diverse clients. Experience design & digital transformation.



Yaya

• United Kingdom
• Design Services
• 1 - 100 Employee

• Product Strategist

  • Oct 2021 - Nov 2021

  Spearheaded the research for a social fitness app. Market research & UX. Bloomberg.



The&Partnership

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Experience Strategist

  • Mar 2021 - Sep 2021

  London, England, United Kingdom Led various customer experience projects for a global food industry giant. Digital strategy, CX & UX. Mars Inc.



NEOM

• Saudi Arabia
• Government Administration
• 700 & Above Employee

• Strategy Consultant

  • Feb 2020 - Sep 2020

  London Designed strategic frameworks for a citizen behavioural-change & placemaking project in the Middle East. Ministry of Tourism of Saudi Arabia.



SUGAR Network for Design Innovation

• Switzerland
• Research Services
• 1 - 100 Employee

• Product & Service Innovation (ME310)

  • Oct 2019 - Jun 2020

  Global Built a product & service innovation project to improve citizen participation in food-waste recycling. Ecosystem, product & service design. Lipor.



Studio Certain

• United Kingdom
• Design Services
• 1 - 100 Employee

• Brand Strategist

  • Jun 2019 - Sep 2019

  London Formulated business & brand strategies for diverse clients. Brand Strategy. Hasbro, Grey Sheep & Vintage Roots.



M&C Saatchi London

• Advertising Services
• 700 & Above Employee

• Strategist

  • Feb 2019 - Jun 2019

  London Designed brand, loyalty & CRM strategies across different industries. Research, insight analysis & strategy. O2, AXA, Stansted Express, John Lewis, Costa.



Mirum Agency

• Brazil
• Advertising Services
• 500 - 600 Employee

• Experience Generalist

  • 2018 - 2019

  London Assisted in the development of digital strategies across a range of industries and markets. Digital transformation & service design. HSBC, Finnair, Avon, BNY Mellon.



D&AD

• United Kingdom
• Design Services
• 300 - 400 Employee

• D&AD New Blood Shift

  • 2018 - 2019

  London Highly-coveted & hands-on advertising program working on live briefs with world-class London agencies, featuring master classes and exclusive insights into creative strategy, design, and innovation. Partner Agencies: Adam&Eve, Mother, AMV BBDO, AKQA, JKR, Freuds, Iris, Pentagram, Design Bridge, BBC Creative, PWC. Advertising. Apple, PwC, and Formula E.



Creature London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Creative Strategist

  • Jul 2018 - Sep 2018

  London, England, United Kingdom 1:1 mentorship with CCO @creature awarded by TTB Cream for the Global Annual Showcase of Young Creative Talent Competition at HAVAS HKX. Creative strategy.