Experience

D'Amelio Brands LLC

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of Ecommerce

  • Nov 2022 - Present

  Los Angeles, California, United States I oversee 7 DTC businesses across the apparel/footwear, cosmetic/skincare, and food/beverage sectors, utilizing Shopify Plus, Amazon, NuOrder, and Walmart+. Developed and executed comprehensive e-commerce strategies that fuel growth, drive customer acquisition, and boost revenue.



Velvet by Graham & Spencer

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Senior Ecommerce Manager

  • Apr 2021 - Nov 2022



Black Halo

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• E-Commerce & Digital Marketing

  • Jan 2017 - Apr 2021

  Greater Los Angeles Area E-COM & DIGITAL MARKETING MANAGER (Feb 2019 - Present) In charge of all e-commerce and marketing for Black Halo. Recruited, hired, and managed 5 full-time employees. Created the marketing calendar for direct-to-consumer and wholesale. Designed all digital creative for the website and marketing collateral. DIGITAL MARKETING: • Increased revenue from emails by 50% by adding and testing automated emails and improving segmentation leading to a $30k/ month in additional… Show more E-COM & DIGITAL MARKETING MANAGER (Feb 2019 - Present) In charge of all e-commerce and marketing for Black Halo. Recruited, hired, and managed 5 full-time employees. Created the marketing calendar for direct-to-consumer and wholesale. Designed all digital creative for the website and marketing collateral. DIGITAL MARKETING: • Increased revenue from emails by 50% by adding and testing automated emails and improving segmentation leading to a $30k/ month in additional e-commerce revenue. • Increased yearly revenue from email marketing by 326.83% from 2017 to 2020 by updating creative, implementing A/B testing and customer segmentation • Determined budget allocation quarterly based on channel ROAS E-COM: • Decreased mis-shipped packages by 10% a year by auditing and improving e-commerce processes • Led the migration from Magento to Shopify+, including building out a complete tech stack partnering with top Shopify+ Apps • Led CRO initiative including updates to UI/UX, site speed and customer journey causing an increase in net revenue by 110% • Improved data visibility and decision-making by creating custom weekly and monthly website & marketing reports E-COM & DIGITAL MARKETING COORDINATOR (Jan 2018 - Feb 2019) PUBLIC RELATIONS COORDINATOR (Jan 2017 - Jan 2018) Show less



Aritzia

• Canada
• Retail
• 700 & Above Employee

• Stylist

  • Jul 2015 - Jun 2016

  Bellevue Square Built relationships with clients daily. Scheduled and planned for 1-1 personal shopping appointments. • Responsible for $65k-$85k/month in sales • Worked closely with upper management • Found the delicate balance between sales and customer service



Cute Like Mad

• Wholesale Representative Intern

  • Mar 2015 - Aug 2015

  Greater Seattle Area • Serves customers by selling products. • Establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade factors. • Focuses sales efforts by studying existing and potential volume of dealers. • Monitors competition by gathering current marketplace information on pricing, products, new products, etc.



Black Halo

• Marketing Intern

  • Jun 2014 - Aug 2014

  • Manage social media accounts. • Keep track of inventory for all in-going and out-going materials. • Occasional fit model duties. • Take notes during fittings. • Test shrinkage in new fabrics. • Label and mail billing paperwork.



What To Wear

• Saleswomen

  • Jun 2009 - Aug 2012

  • Greet customers and ascertain what each customer wants or needs. • Compute sales prices, total purchases and receive and process cash or credit payment. • Answer questions regarding the store and its merchandise. • Exchange merchandise for customers and accept returns. • Clean shelves, counters, and tables. • Help customers try on or fit merchandise. • Open and close cash registers, performing tasks such as counting money, separating charge slips, coupons, and… Show more • Greet customers and ascertain what each customer wants or needs. • Compute sales prices, total purchases and receive and process cash or credit payment. • Answer questions regarding the store and its merchandise. • Exchange merchandise for customers and accept returns. • Clean shelves, counters, and tables. • Help customers try on or fit merchandise. • Open and close cash registers, performing tasks such as counting money, separating charge slips, coupons, and vouchers, balancing cash drawers, and making deposits. • Bag or package purchases, and wrap gifts. Show less