Caelan Beard
Video Content Creator at Western University- Claim this Profile
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Bio
Credentials
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Content Marketing
HubSpotJan, 2021- Oct, 2024
Experience
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Western University
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Canada
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Higher Education
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700 & Above Employee
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Video Content Creator
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Feb 2023 - Present
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Woodlo Productions
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London, Ontario, Canada
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Marketing Specialist
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Sep 2022 - Jan 2023
• Managed the social media presence & content strategy for the Magic of Lights - London show, by Woodlo Productions • Created graphics & visuals to support marketing initiatives • Created marketing & promotional materials, including newsletters, flyers, press releases, reports, and email copy • Managed the social media presence & content strategy for the Magic of Lights - London show, by Woodlo Productions • Created graphics & visuals to support marketing initiatives • Created marketing & promotional materials, including newsletters, flyers, press releases, reports, and email copy
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Forest City Sport & Social Club (FCSSC)
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Canada
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Sports Teams and Clubs
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1 - 100 Employee
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Marketing Specialist
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Oct 2021 - Sep 2022
• Managed the social media presence & digital marketing campaigns for FCSSC, as well as three other associated businesses, Magic of Lights - London, Summit Sports, and Woodlo Homes • Co-created marketing strategies with inputs from a team; independently executed all strategies across social media & beyond • Created graphics & visuals to support marketing initiatives • Created marketing & promotional materials, including newsletters, flyers, press releases, reports, and email copy • Managed ad campaigns across Google Ads and Facebook Ads, informed by data from Google Analytics & Hootsuite. Monitored all ads’ performance, and adjusted accordingly to maximize on reach and cost-per-click • Initially a contract position, was offered a permanent position based on exceeding expectations and contributing meaningfully to companies' presence and profit
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Digital Main Street
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Canada
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Non-profit Organizations
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100 - 200 Employee
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Copywriter
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Jan 2021 - Jun 2021
• Led small- and medium-businesses in adapting to the changing and increasingly online marketplace • Collaborated with clients to create tailored businesses models, develop and implement digital marketing strategies and campaigns, and strengthen online presence to successfully improve online reach & sales • Offered contract extension based on exemplary work • Led small- and medium-businesses in adapting to the changing and increasingly online marketplace • Collaborated with clients to create tailored businesses models, develop and implement digital marketing strategies and campaigns, and strengthen online presence to successfully improve online reach & sales • Offered contract extension based on exemplary work
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Jasper Riding Stables
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Jasper, Alberta
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Trail Guide
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May 2016 - Sep 2019
• Worked as a trail guide for three summer seasons, leading guests on trail rides of 1, 2, and 3 hours and providing information about the area • Also worked regularly in the office to sign in guests, take payments, sell rides, and provide exemplary customer service • Worked as a trail guide for three summer seasons, leading guests on trail rides of 1, 2, and 3 hours and providing information about the area • Also worked regularly in the office to sign in guests, take payments, sell rides, and provide exemplary customer service
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University of Guelph
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Canada
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Higher Education
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700 & Above Employee
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Guest Tables and Desk Helper
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Oct 2015 - Apr 2018
• Ensured that all students in the residence buildings were accounted for and that the residence buildings were safe • Staffed front desk, signed in guests, worked with sensitive data, and navigated student needs through a variety of emergency and non-emergency issues • Ensured that all students in the residence buildings were accounted for and that the residence buildings were safe • Staffed front desk, signed in guests, worked with sensitive data, and navigated student needs through a variety of emergency and non-emergency issues
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Education
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Western University
Master of Media in Journalism & Communications -
University of Guelph
Bachelor of Arts - BA, International Development -
University of East Anglia
International Summer School, History -
University of Guelph
Equestrian/Equine Studies