Caelan Beard

Video Content Creator at Western University
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Contact Information
us****@****om
(386) 825-5501
Location
CA

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Bio

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Credentials

  • Content Marketing
    HubSpot
    Jan, 2021
    - Oct, 2024

Experience

    • Canada
    • Higher Education
    • 700 & Above Employee
    • Video Content Creator
      • Feb 2023 - Present

  • Woodlo Productions
    • London, Ontario, Canada
    • Marketing Specialist
      • Sep 2022 - Jan 2023

      • Managed the social media presence & content strategy for the Magic of Lights - London show, by Woodlo Productions • Created graphics & visuals to support marketing initiatives • Created marketing & promotional materials, including newsletters, flyers, press releases, reports, and email copy • Managed the social media presence & content strategy for the Magic of Lights - London show, by Woodlo Productions • Created graphics & visuals to support marketing initiatives • Created marketing & promotional materials, including newsletters, flyers, press releases, reports, and email copy

    • Canada
    • Sports Teams and Clubs
    • 1 - 100 Employee
    • Marketing Specialist
      • Oct 2021 - Sep 2022

      • Managed the social media presence & digital marketing campaigns for FCSSC, as well as three other associated businesses, Magic of Lights - London, Summit Sports, and Woodlo Homes • Co-created marketing strategies with inputs from a team; independently executed all strategies across social media & beyond • Created graphics & visuals to support marketing initiatives • Created marketing & promotional materials, including newsletters, flyers, press releases, reports, and email copy • Managed ad campaigns across Google Ads and Facebook Ads, informed by data from Google Analytics & Hootsuite. Monitored all ads’ performance, and adjusted accordingly to maximize on reach and cost-per-click • Initially a contract position, was offered a permanent position based on exceeding expectations and contributing meaningfully to companies' presence and profit

    • Canada
    • Non-profit Organizations
    • 100 - 200 Employee
    • Copywriter
      • Jan 2021 - Jun 2021

      • Led small- and medium-businesses in adapting to the changing and increasingly online marketplace • Collaborated with clients to create tailored businesses models, develop and implement digital marketing strategies and campaigns, and strengthen online presence to successfully improve online reach & sales • Offered contract extension based on exemplary work • Led small- and medium-businesses in adapting to the changing and increasingly online marketplace • Collaborated with clients to create tailored businesses models, develop and implement digital marketing strategies and campaigns, and strengthen online presence to successfully improve online reach & sales • Offered contract extension based on exemplary work

  • Jasper Riding Stables
    • Jasper, Alberta
    • Trail Guide
      • May 2016 - Sep 2019

      • Worked as a trail guide for three summer seasons, leading guests on trail rides of 1, 2, and 3 hours and providing information about the area • Also worked regularly in the office to sign in guests, take payments, sell rides, and provide exemplary customer service • Worked as a trail guide for three summer seasons, leading guests on trail rides of 1, 2, and 3 hours and providing information about the area • Also worked regularly in the office to sign in guests, take payments, sell rides, and provide exemplary customer service

    • Canada
    • Higher Education
    • 700 & Above Employee
    • Guest Tables and Desk Helper
      • Oct 2015 - Apr 2018

      • Ensured that all students in the residence buildings were accounted for and that the residence buildings were safe • Staffed front desk, signed in guests, worked with sensitive data, and navigated student needs through a variety of emergency and non-emergency issues • Ensured that all students in the residence buildings were accounted for and that the residence buildings were safe • Staffed front desk, signed in guests, worked with sensitive data, and navigated student needs through a variety of emergency and non-emergency issues

Education

  • Western University
    Master of Media in Journalism & Communications
    2022 - 2023
  • University of Guelph
    Bachelor of Arts - BA, International Development
    2015 - 2018
  • University of East Anglia
    International Summer School, History
  • University of Guelph
    Equestrian/Equine Studies
    2016 - 2023

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