Cadu de Castro Alves

CTO & Co-founder at Niara
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Contact Information
Location
Constance, Baden-Württemberg, Germany, DE
Languages
  • Portuguese Native or bilingual proficiency
  • English Native or bilingual proficiency
  • German Elementary proficiency
  • Spanish Professional working proficiency

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Daniil Tykheev

Cadu has been a great colleague for me at Hygraph. His great technical skills allow him to successfully navigate the dynamics of a developer-focused B2B SaaS. Cadu also shows great interest in developing his skills, for example, user research and product strategy. Cadu's bias to action makes him a perfect fit for a PM position at a startup.

Bernard De Luna

Cadu is a Product Manager extremely technical, with an excellent background in the engineering field. I would like to mention his heart to serve other departments and his willingness to deliver value to the company, no matter how. I had the privilege to mentor him in Product Management and watch closely his professional development. Therefore, I feel super confident and proud to recommend him to companies that want to work with the best product professionals.

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Credentials

  • Product Management: Building a Product Strategy
    LinkedIn
    Jun, 2021
    - Sep, 2024
  • HubSpot Sales Software
    HubSpot Academy
    Oct, 2018
    - Sep, 2024

Experience

    • Brazil
    • Technology, Information and Internet
    • 1 - 100 Employee
    • CTO & Co-founder
      • May 2023 - Present
    • Product Manager - Integrations
      • Nov 2021 - May 2023
    • Brazil
    • Fundraising
    • 1 - 100 Employee
    • Product Manager
      • Jul 2021 - Dec 2021
    • Germany
    • Truck Transportation
    • 1 - 100 Employee
    • Product Engineer
      • Sep 2019 - Nov 2021

      - Led a team of 10 people, including software developers, head of customer service, project managers, and customers, to integrate Nextbike mobile apps, e-mail, and IVR system into Zendesk, empowering Customer Service team to help customers in Germany, USA, UK, Switzerland, Poland, Spain, and more - Worked cross-functionally with a team of 20+ people, including software developers, project managers, and business developers, to build the new Nextbike payment system from idea to launch, integrating Stripe, Adyen, and Simplepay, processing millions of payments in Germany, UK, Spain, Sweden, Austria, Czech Republic, Latvia, Hungary, New Zealand, and Mexico - Worked cross-functionally with 15 people, including software developers, project managers, business developers, and B2B customers, to integrate Stripe on Nextbike, and launched successfully in Mexico in less than 2 months - Worked cross-functionally with 15 people, including 2 software developers, project managers, business developers, and B2B customers, to integrate Simplepay on Nextbike for the relaunched bike sharing system in Hungary - Led the integration of nextbike API with Mailchimp, helping the Marketing Team to automate processes and communicate better with millions of customers worldwide - Led the development and implementation of an anti-spam solution, reducing fake user registrations and 6-figure in money spent with transactional emails and SMS - Manage projects using Agile Methodologies - JIRA and Confluence for Product Roadmaps, Product Backlog, Requirements, and Documentation - KPIs and ORKs to track product and business metrics - Manage software development using Git, Gitlab, CI/CD, and SSH - Data Analysis using Kibana, Grafana, Sheets, and SQL Show less

    • Germany
    • Marketing Services
    • 1 - 100 Employee
    • CTO
      • Jan 2017 - Sep 2019

      - Responsible for prospecting, negotiating deals, and onboarding new clients - Led product development and launch of WP Link Bio, a WordPress plugin used by websites in more than 20 countries - Created a special COVID-19 website featuring free services and resources, generating 500.000+ page views and around R$ 3.000 in ads revenue in 1 month - Led integration of E-learning Platform with CRM, Communication Emails, and Transactional Emails, automating the whole sales funnel for an Online Singing School - Worked on strategy and launch of an online course for an Online Singing School, generating over R$ 30.000 in sales in less than 48h on WhatsApp - Created custom dashboards on Google Data Studio to help customers to monitor business metrics and KPIs in real time - Created and launched Google Data Studio connectors for Wirecard, PagSeguro and Iugu, to help businesses to monitor sales data in real time - Managed software development using Git, Github, CI/CD, and SSH - Tracked and analyzed data using SEMRush, Google Search Console, Google Analytics, Google Data Studio, Google Tag Manager, Sheets, and SQL Show less

    • United Kingdom
    • Retail Office Equipment
    • CEO & Co-founder
      • Jan 2015 - Dec 2017

      Led the product vision with a team of 2 software developers and 1 front-end developer to build marketplace and SaaS platforms for B2B coworking industry Worked in collaboration with coworking space C-levels and managers to collect insights and ideas to build the SaaS application - Led Customer Development and Customer Validation with coworking space owners and users - Worked part-time for 6 months at Startup NAVE Accelerator Program - Won 3rd place out of 30 startups of the Accelerator Program - Created and shared KPIs and OKRs on a monthly basis with managers and mentors of the Accelerator Program - Pitched regularly to C-levels, investors, and authorities, including the former Governor of Colorado and VP Global of Udemy - Crowdfunded R$ 33.500 for the development of our iOS and Android app - Managed product development and backlog using Agile Methodologies - Tracked business metrics with KPIs and OKRs - Analyzed data using Google Analytics, Sheets, and SQL Show less

    • CEO & Co-founder
      • Aug 2008 - Jan 2015

      - Responsible for Project Management, leading a team of software developers to build web and mobile applications for Globo.com, Fiocruz, Fundação Getúlio Vargas, and more - Responsible for Project Management, leading a cross-functional team of software developers and web designers to build "Cidade Olímpica", a website launched by Rio de Janeiro's City Hall to feature all projects related to Rio 2016 Summer Olympics - Responsible for prospecting, negotiating deals, hiring and onboarding software developers and front-end developers, and project management Show less

    • Brazil
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Senior PHP Developer
      • Nov 2013 - Nov 2014

      - Developed a bike route app for iOS and Android, with WordPress REST API as a backend Presented bike route app project as a case study on WordCamp Belo Horizonte, to an audience of 200 people - Developed a website for Ministry of Health (Brazil), for disease prevention campaigns during Carnival - Developed WordPress websites, from static HTML templates to fully functional WordPress themes - Managed projects using Agile and Git - Setup and maintained CI/CD workflows on Bitbucket - Developed a bike route app for iOS and Android, with WordPress REST API as a backend Presented bike route app project as a case study on WordCamp Belo Horizonte, to an audience of 200 people - Developed a website for Ministry of Health (Brazil), for disease prevention campaigns during Carnival - Developed WordPress websites, from static HTML templates to fully functional WordPress themes - Managed projects using Agile and Git - Setup and maintained CI/CD workflows on Bitbucket

    • Graphic Design
    • 1 - 100 Employee
    • Senior PHP Developer
      • Jul 2013 - Oct 2013

      - Developed WordPress websites, from static HTML templates to fully functional WordPress themes - Managed projects using Agile and Git - Setup and maintained CI/CD workflows on Bitbucket - Developed WordPress websites, from static HTML templates to fully functional WordPress themes - Managed projects using Agile and Git - Setup and maintained CI/CD workflows on Bitbucket

    • CEO & Co-founder
      • Jun 2010 - Jun 2013

      - Pioneered the Coworking Industry in Brazil, building and collaborating with a community of ~400 coworking spaces around the country - Regularly hold office hours, group meetings, and events, collaborating and mentoring 100+ coworking space managers - Created Global Coworking Day, an annual event celebrated by all coworking spaces around the world - Hosted Startup Farm, one of the biggest startup accelerators in Brazil - Built Startup Brasil community, currently with 30.000+ members) - Regularly hosted and sponsored events like Startup Weekend, Startup Meetup, and Hackathons - Partnered with local Startup Accelerators, Incubators, Rio Negócios, Endeavor, SEBRAE, and other entities collaborating with local community of startups and entrepreneurs - Featured as an influential entrepreneur in TV shows, magazines, and newspapers,, like Fantástico, Jornal O Globo, Globo News, Revista PEGN, and Época Negócios - Presented in events and conferences around the country, like Startup Weekend and Campus Party Mentored entrepreneurs, software developers, and designers in Startup Weekends and Hackathons Show less

Education

  • Universidade Estácio de Sá
    Bachelor of Engineering - BE, Production Engineering
    2009 - 2015

Community

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