Cadence Tam
Senior Product Management Associate at Wave Commerce- Claim this Profile
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Bio
Credentials
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UX Deep Dive: Foundational Research
LinkedInJun, 2023- Nov, 2024 -
UX Research: Journey Mapping
LinkedInJun, 2023- Nov, 2024 -
Advanced Google Analytics
GoogleApr, 2021- Nov, 2024
Experience
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Wave Commerce
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Hong Kong
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Product Management Associate
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Apr 2023 - Present
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Digital Associate (Product, UI/UX)
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Dec 2021 - Apr 2023
* Plan and execute projects around new features for B2B SaaS applications and e-commerce websites * Design user flows and interfaces for ecommerce websites and B2B SaaS applications* Manage client communications to help them develop and execute on their digital and e-commerce roadmap* Lead marketing automation projects and other initiatives
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Soltech
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United States
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Manufacturing
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1 - 100 Employee
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Digital Marketing Associate
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Dec 2020 - May 2021
• Managed all owned media channels, increasing IG content engagement by over 60% in one month and IG-to-website CTRs by 168% in one quarter• Demonstrated strong organisational and interpersonal skills through coordinating affiliate partnerships with KOLs, including an article feature on GQ magazine and over 30+ influencer partnerships • Grew average email campaign CTRs by 8% with a reimagined email marketing strategy, including A/B testing implementation• Wrote and edited SEO-optimised copy for articles and landing pages• Created online assets on the Adobe Suite and Canva for digital marketing campaigns Show less
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Product Marketing Intern
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Sep 2020 - Dec 2020
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Self-Employed
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Bethlehem, PA
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Event Photographer
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Aug 2018 - Jan 2021
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Character Arc
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United States
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Education Administration Programs
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Marketing and Graphic Design Intern
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Jul 2019 - Aug 2019
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Education
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Lehigh University
Bachelor's of Science, Business and Economics -
Yew Chung International School
Secondary School Diploma, Valedictorian