Experience

YUMMI KARMA LLC

• Director of Brand Experience

  • Feb 2020 - Present

  Newport Beach, California, United States As a creative leader with an entrepreneurial spirit and passion for creative thinking, Cacie spearheads the overall brand and marketing operations at Yummi Karma. As the 'brand guardian', Cacie is immersed in current culture with an intuitive ability to identify future market trends and align them with target customer groups - using both as motivators to drive revenue through marketing initiatives. Cacie's insatiable curiosity and passion for uncovering brand and consumer connections are the… Show more As a creative leader with an entrepreneurial spirit and passion for creative thinking, Cacie spearheads the overall brand and marketing operations at Yummi Karma. As the 'brand guardian', Cacie is immersed in current culture with an intuitive ability to identify future market trends and align them with target customer groups - using both as motivators to drive revenue through marketing initiatives. Cacie's insatiable curiosity and passion for uncovering brand and consumer connections are the driving forces behind the ideas and campaigns that connect Yummi Karma with customers. Balancing the science and art of brand strategy, Cacie turns research data into insights, identifies customer attitudes and behaviors, and serves as the voice of the customer in brand positioning and campaign development.

• Creative Manager

  • Oct 2018 - Feb 2020

  Costa Mesa, California, United States



KROQ

• United States
• Entertainment
• 1 - 100 Employee

• Event Coordinator & Marketing Manager

  • Mar 2015 - Jan 2019

  - Managed administrative logistics of events planning, event booking, event promotions, and operations. - Planned large-scale events such as music festivals and shows, trade shows, conferences, and meetings. - Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events. - Oversaw preparation and management of event budgets to deliver at or below… Show more - Managed administrative logistics of events planning, event booking, event promotions, and operations. - Planned large-scale events such as music festivals and shows, trade shows, conferences, and meetings. - Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events. - Oversaw preparation and management of event budgets to deliver at or below projected costs. - Standardized production procedures, job roles and quality assurance guidelines. - Coordinated schedules and timelines for events. - Assisted ticketing department staff with handling of internal ticket allotments and allocations for events. - Implemented procedures for day-to-day ticket processing, marketing initiatives, financial reporting and event promoter settlements. - Fostered excellent working relations with concert promoters, other internal departments and high-profile clients, regularly planning and coordinating large events. - Arranged staffing hours for daytime and event shifts to accommodate event needs. - Acted as senior management available for customer service inquiries and escalated customer issues. - Scheduled vendor appointments, handled follow-ups, picked up items, and coordinated with other professionals to guarantee a seamless event day. - Arranged and booked hotel and transportation needs for band, label, crew, and staff for all major events.

• Promotions Manager

  • Oct 2015 - Mar 2018

  Greater Los Angeles Area • Worked along other departments to orchestrate successful marketing plans & proposals, contest integration, and seamless integration of sponsor into promotional campaigns. • Organize band, label, crew, and staff ticketing requests, hotel arrangements and transportation needs for all major events. • Work with Programming, Digital and Sales departments on all essential requirements for on-air/on-line contesting, events and promotionally driven content. • Listener relations – Handles all… Show more • Worked along other departments to orchestrate successful marketing plans & proposals, contest integration, and seamless integration of sponsor into promotional campaigns. • Organize band, label, crew, and staff ticketing requests, hotel arrangements and transportation needs for all major events. • Work with Programming, Digital and Sales departments on all essential requirements for on-air/on-line contesting, events and promotionally driven content. • Listener relations – Handles all interaction with winners via e-mail, phone and mail. Answers questions pertaining to contesting and sending out rules when requested. • Ensure compliance with FCC rules, regulations and contesting, based on company policies and regulations. • Supervises prize inventory and in-studio prize sheets as well as awarding of prizes at events

• Promotions Assistant

  • Mar 2015 - Oct 2015

  Greater Los Angeles Area • Collaborate with multiple departments to create and execute promotions such as remotes, events, van hits and other street team activities from start to finish. • Prepare contest rules, waivers, and release forms for on air, digital, social media and other contests. • Maintain all social media platforms, increasing follower interaction by 200%.



Free People

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Manager

  • Dec 2013 - Sep 2015

  • Partner with District and District Visual Manager, Store and Assistant Visual Managers to complete weekly, monthly, and quarterly planning • Partner with the Store Manager to follow, adhere to, and support Typical Week structure; facilitate weekly and daily scheduling/zoning to support this • Manage all aspects of daily store operational controls including, markdowns, store-to-store transfers, wholesale transfers, direct return consolidation, and daily opening/closing procedures… Show more • Partner with District and District Visual Manager, Store and Assistant Visual Managers to complete weekly, monthly, and quarterly planning • Partner with the Store Manager to follow, adhere to, and support Typical Week structure; facilitate weekly and daily scheduling/zoning to support this • Manage all aspects of daily store operational controls including, markdowns, store-to-store transfers, wholesale transfers, direct return consolidation, and daily opening/closing procedures • Utilize and managed the use of weekly sales reports to track, analyze and communicate business results, as well as determine strategies to maximize sales Show less