Caroline Koch

Account Supervisor at Rocket Camp
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Contact Information
us****@****om
(386) 825-5501
Location
Atlanta, Georgia, United States, US

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Credentials

  • Certified Yoga Teacher, 200-Hour
    Vira Bhava Yoga
    Aug, 2019
    - Oct, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Supervisor
      • Dec 2022 - Present

    • Account Manager
      • Nov 2019 - Dec 2022

      -Manage the planning, development, and day-to-day execution of brand strategy, campaigns, and communications for client accounts. Projects include: Arthritis Foundation - Brand platform & identity for Vim app, campaign development, and creative supportAtlanta Regional Commission - Targeted outreach for WorkSource and Digital campaign for EmpowerlineLives in the Balance - Brand identity, digital campaign, and websiteNational Association of Chronic Disease Directors - Brand Videography for National Breast & Cervical Cancer Early Detection Program and Walkability Action InstituteWorldata Group - Brand identity, videography, and website for Guru Events

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Event Ambassador
      • Apr 2019 - Jan 2020

    • United States
    • Food & Beverages
    • 100 - 200 Employee
    • Retail & E-Commerce Associate
      • Feb 2019 - Sep 2019

    • Manager, Adult Swim Partnership Marketing
      • Jan 2016 - Aug 2017

      -Managed the development and execution of custom promotions with elements across TV, digital, social, and live events for a diverse set of advertisers.-Traveled to serve as liaison between ad sales, clients, and external agencies for events such as San Diego Comic Con, Adult Swim Tours, and Upfront.-Collaborated with internal teams and national offices to respond to quick turnaround RFPs that supported both ad sales revenue goals and network priorities.-Hired, trained, and managed direct report. -Experience with brands such as: 20th Century Fox, Hershey’s, KFC, Lexus, Pepsi, PlayStation, State Farm, and WB.

    • Assistant Manager, Adult Swim Partnership Marketing
      • Jan 2014 - Jan 2016

      -Became well-versed in the creative and production processes to ensure projects launched on time and within budget while balancing client feedback with the unique tone of the network. -Helped team members take smart risks for new streaming and on-air integrations and utilized these experiences to prepare for and enhance future projects. -Strategized with programming and consumer marketing teams to equip ad sales with sponsorship opportunities that leveraged the latest network initiatives and industry trends.

    • Marketing Coordinator, Cartoon Network/Adult Swim Partnership Marketing
      • May 2012 - Jan 2014

      -Cross-trained to manage additional sponsorships and promotions for Adult Swim.-Promoted to work on below responsibilities as Marketing Assistant in a greater capacity by seeking out process improvements that increased efficiencies and reduced workload stresses on the team.

    • Strategic Marketing & Partnerships Assistant, Cartoon Network/Adult Swim
      • Jul 2011 - May 2012

      -Oversaw weekly production of CN sponsorships as part of a cross-functional team, working with brands including Disney, Hasbro, Kraft, LEGO, and McDonald’s. -Developed relationships between creative, legal, PR, programming, and sales teams to gain a better understanding of the business and improve communication skills. -Tracked and analyzed results for all CN promotions and presented competitive research to teams.

    • United States
    • Broadcast Media
    • 1 - 100 Employee
    • Food Network Consumer Marketing Intern
      • Jan 2011 - May 2011

    • United States
    • Legal Services
    • 1 - 100 Employee
    • Ad Sales Research Intern
      • Sep 2010 - Dec 2010

      Oxygen Media Ad Sales Research Intern Oxygen Media Ad Sales Research Intern

    • Home Category/DIY Network Brand Research Intern
      • May 2010 - Aug 2010

    • HGTV Ad Sales Marketing Intern
      • Jan 2010 - Apr 2010

    • Creative Marketing Intern
      • Aug 2009 - Mar 2010

    • United States
    • Media Production
    • 1 - 100 Employee
    • Events Intern
      • Sep 2009 - Nov 2009

Education

  • New York University
    B.S., Media, Culture, and Communcation
    2007 - 2011
  • New York University in Florence
    Study Abroad program, Italian Studies
    -

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