Caroline Koch
Account Supervisor at Rocket Camp- Claim this Profile
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Bio
Credentials
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Certified Yoga Teacher, 200-Hour
Vira Bhava YogaAug, 2019- Oct, 2024
Experience
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Rocket Camp
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United States
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Advertising Services
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1 - 100 Employee
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Account Supervisor
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Dec 2022 - Present
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Account Manager
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Nov 2019 - Dec 2022
-Manage the planning, development, and day-to-day execution of brand strategy, campaigns, and communications for client accounts. Projects include: Arthritis Foundation - Brand platform & identity for Vim app, campaign development, and creative supportAtlanta Regional Commission - Targeted outreach for WorkSource and Digital campaign for EmpowerlineLives in the Balance - Brand identity, digital campaign, and websiteNational Association of Chronic Disease Directors - Brand Videography for National Breast & Cervical Cancer Early Detection Program and Walkability Action InstituteWorldata Group - Brand identity, videography, and website for Guru Events
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Brooklyn Brewery
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United States
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Food and Beverage Services
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1 - 100 Employee
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Event Ambassador
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Apr 2019 - Jan 2020
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SweetWater Brewing Company
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United States
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Food & Beverages
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100 - 200 Employee
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Retail & E-Commerce Associate
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Feb 2019 - Sep 2019
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Manager, Adult Swim Partnership Marketing
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Jan 2016 - Aug 2017
-Managed the development and execution of custom promotions with elements across TV, digital, social, and live events for a diverse set of advertisers.-Traveled to serve as liaison between ad sales, clients, and external agencies for events such as San Diego Comic Con, Adult Swim Tours, and Upfront.-Collaborated with internal teams and national offices to respond to quick turnaround RFPs that supported both ad sales revenue goals and network priorities.-Hired, trained, and managed direct report. -Experience with brands such as: 20th Century Fox, Hershey’s, KFC, Lexus, Pepsi, PlayStation, State Farm, and WB.
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Assistant Manager, Adult Swim Partnership Marketing
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Jan 2014 - Jan 2016
-Became well-versed in the creative and production processes to ensure projects launched on time and within budget while balancing client feedback with the unique tone of the network. -Helped team members take smart risks for new streaming and on-air integrations and utilized these experiences to prepare for and enhance future projects. -Strategized with programming and consumer marketing teams to equip ad sales with sponsorship opportunities that leveraged the latest network initiatives and industry trends.
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Marketing Coordinator, Cartoon Network/Adult Swim Partnership Marketing
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May 2012 - Jan 2014
-Cross-trained to manage additional sponsorships and promotions for Adult Swim.-Promoted to work on below responsibilities as Marketing Assistant in a greater capacity by seeking out process improvements that increased efficiencies and reduced workload stresses on the team.
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Strategic Marketing & Partnerships Assistant, Cartoon Network/Adult Swim
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Jul 2011 - May 2012
-Oversaw weekly production of CN sponsorships as part of a cross-functional team, working with brands including Disney, Hasbro, Kraft, LEGO, and McDonald’s. -Developed relationships between creative, legal, PR, programming, and sales teams to gain a better understanding of the business and improve communication skills. -Tracked and analyzed results for all CN promotions and presented competitive research to teams.
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Scripps Networks
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United States
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Broadcast Media
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1 - 100 Employee
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Food Network Consumer Marketing Intern
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Jan 2011 - May 2011
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NBC Universal
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United States
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Legal Services
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1 - 100 Employee
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Ad Sales Research Intern
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Sep 2010 - Dec 2010
Oxygen Media Ad Sales Research Intern Oxygen Media Ad Sales Research Intern
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Home Category/DIY Network Brand Research Intern
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May 2010 - Aug 2010
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HGTV Ad Sales Marketing Intern
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Jan 2010 - Apr 2010
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Creative Marketing Intern
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Aug 2009 - Mar 2010
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Center for Communication
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United States
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Media Production
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1 - 100 Employee
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Events Intern
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Sep 2009 - Nov 2009
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Education
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New York University
B.S., Media, Culture, and Communcation -
New York University in Florence
Study Abroad program, Italian Studies