Céline Masi
B2B Project Manager at The Cool Republic- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
The Cool Republic
-
France
-
Retail
-
1 - 100 Employee
-
B2B Project Manager
-
Nov 2019 - Sep 2023
Paris The Cool Republic is an e-commerce platform specialized in home decoration and design, with more than 400 brands and 30 000 references. Management of the B2B sales unit at The Cool Republic: - Supporting professionals in their furniture and decoration projects: architects, interior designers, buyers, cafés/hotels/restaurants, offices - Sales development with targeted prospects & customer base loyalty - Design and development of B2B processes - Follow-up of operations & after… Show more The Cool Republic is an e-commerce platform specialized in home decoration and design, with more than 400 brands and 30 000 references. Management of the B2B sales unit at The Cool Republic: - Supporting professionals in their furniture and decoration projects: architects, interior designers, buyers, cafés/hotels/restaurants, offices - Sales development with targeted prospects & customer base loyalty - Design and development of B2B processes - Follow-up of operations & after sales service - Management of the B2B team - Analysis of KPIs and business performance Show less
-
-
-
Panorama Group
-
France
-
Restaurants
-
1 - 100 Employee
-
Marketing, Communication and Customer Success Officer
-
Jun 2018 - Nov 2019
Région de Paris, France - Gestion de la communication des 5 restaurants et 2 marques en dark kitchen : community management, newsletters, opérations spéciales - Planification et coordination des privatisations & évènements clients pour 3 restaurants - Optimisation des process internes (notamment entre salle, cuisine & back-office) - Veille concurrentielle & benchmark pour le développement des nouveaux restaurants - Création des sites web des restaurants - Organisation des shootings photos pour la… Show more - Gestion de la communication des 5 restaurants et 2 marques en dark kitchen : community management, newsletters, opérations spéciales - Planification et coordination des privatisations & évènements clients pour 3 restaurants - Optimisation des process internes (notamment entre salle, cuisine & back-office) - Veille concurrentielle & benchmark pour le développement des nouveaux restaurants - Création des sites web des restaurants - Organisation des shootings photos pour la communication des restaurants - Participation à la conception graphique & mise à jour des supports cartes & menus Show less
-
-
-
Capgemini Invent
-
France
-
Business Consulting and Services
-
700 & Above Employee
-
Junior Consultant ESSEC-Capgemini Consulting | Asian Strategy Project
-
Sep 2017 - Dec 2017
Singapour Après avoir suivi le programme Global Management in Asia sur le campus de l'ESSEC à Singapour, j'ai pris part à l'ASP (Asian Strategic Project) pour l'entreprise MyScent, en partenariat avec Capgemini Consulting. Mission de conseil en équipe de 5: - Accompagnement et conseil au lancement d’une start-up sur le marché de Singapour - Etude du marché du parfum (Asie du Sud-Est, focus Singapour) - Organisation et implémentation d’une phase de test produit et interviews (80… Show more Après avoir suivi le programme Global Management in Asia sur le campus de l'ESSEC à Singapour, j'ai pris part à l'ASP (Asian Strategic Project) pour l'entreprise MyScent, en partenariat avec Capgemini Consulting. Mission de conseil en équipe de 5: - Accompagnement et conseil au lancement d’une start-up sur le marché de Singapour - Etude du marché du parfum (Asie du Sud-Est, focus Singapour) - Organisation et implémentation d’une phase de test produit et interviews (80 participants) - Conception d’une stratégie marketing - Aide à l’élaboration d’un business model et d’un business plan - Aide à la réalisation d’un pitch investisseurs - Présentation de nos conclusions lors de soutenances intermédiaire et finale Show less
-
-
-
L'Oréal
-
France
-
Personal Care Product Manufacturing
-
700 & Above Employee
-
Product Manager Assistant - International Development Marketing
-
Jul 2016 - Dec 2016
Levallois-Perret, Île-de-France, France International development marketing for the Armani Code Man & Woman franchises: - Participation to the launch of 2 fragrances for Armani Code Man & Woman - Deployment of communication campaigns for the Armani Code Man & Woman franchises - Edition of 360 marketing material for both franchises - Creation of a monthly inspiration note (innovations, arts, fashion, marketing, advertisement, etc) - Follow-up of the results of the Armani Code franchise (sell-in/sell-out, leader… Show more International development marketing for the Armani Code Man & Woman franchises: - Participation to the launch of 2 fragrances for Armani Code Man & Woman - Deployment of communication campaigns for the Armani Code Man & Woman franchises - Edition of 360 marketing material for both franchises - Creation of a monthly inspiration note (innovations, arts, fashion, marketing, advertisement, etc) - Follow-up of the results of the Armani Code franchise (sell-in/sell-out, leader countries, rankings, etc.) - Competitor monitoring (new campaigns, product launches) - Management of the briefings, relations with agencies, countries’ demands, corporate identity guides, etc. Show less
-
-
-
Uala France (ex Balinea.com)
-
France
-
Technology, Information and Internet
-
1 - 100 Employee
-
B2B Marketing Officer
-
Jul 2015 - Dec 2015
Paris 2ème - Conception & production of web & print communication material (newsletters for partners & prospects, B2B blog, commercial brochures, infographics, etc.) - Benchmark & competitor monitoring (B2B advertisers, professional salons, suppliers, …), presentation of my conclusions to the managers - Project management (press & web releases, business gifts, goodies, etc.) - Market analysis & writing of a sectorial report (beauty, hairdressing & wellness) - Realization of a Wordpress website… Show more - Conception & production of web & print communication material (newsletters for partners & prospects, B2B blog, commercial brochures, infographics, etc.) - Benchmark & competitor monitoring (B2B advertisers, professional salons, suppliers, …), presentation of my conclusions to the managers - Project management (press & web releases, business gifts, goodies, etc.) - Market analysis & writing of a sectorial report (beauty, hairdressing & wellness) - Realization of a Wordpress website destined to B2B prospects & monitoring of incoming partnership demands - Production of online material (blog posts, Facebook, tutorials, FAQ) Show less
-
-
-
-
Junior Consultant
-
Jan 2015 - Jun 2015
Project : an online platform for North-South exchange of information among charities - Evaluation of the relevance and viability of such a platform - Appointments with relevant actors in the field of North-South solidarity - Presentation of our conclusions during intermediary and final defenses - Writing of a report of 6-month our study
-
-
-
-
ESSEC Ambassadrice Junior
-
Oct 2014 - Dec 2014
Cergy-Pontoise Phoning among ESSEC Alumni students for the annual fundraising campaign of the ESSEC Foundation. Raising of €10,100 of donations to the benefit of the Foundation (scolarships, professoral research grants, ...)
-
-
Education
-
Lignes et Formations
Décoratrice d'intérieur, Décoration d'intérieur -
ESSEC Business School
Master of Science (M.Sc.), Management -
Copenhagen Business School
Exchange Semester, Entrepreneurship/Entrepreneurial Studies -
ESSEC Business School
Bachelor of Science - BS, Management -
Institution Saint-Jean
Classe préparatoire au Grandes Ecoles - Voie économique, Admission dans une Grande Ecole de Management (ESSEC) -
Lycée Franco-Allemand de Buc (LFA / DFG)
Franco-German Baccalaureate, General