Céline Masi

B2B Project Manager at The Cool Republic
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Paris Metropolitan Region, FR

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Experience

    • France
    • Retail
    • 1 - 100 Employee
    • B2B Project Manager
      • Nov 2019 - Sep 2023

      Paris The Cool Republic is an e-commerce platform specialized in home decoration and design, with more than 400 brands and 30 000 references. Management of the B2B sales unit at The Cool Republic: - Supporting professionals in their furniture and decoration projects: architects, interior designers, buyers, cafés/hotels/restaurants, offices - Sales development with targeted prospects & customer base loyalty - Design and development of B2B processes - Follow-up of operations & after… Show more The Cool Republic is an e-commerce platform specialized in home decoration and design, with more than 400 brands and 30 000 references. Management of the B2B sales unit at The Cool Republic: - Supporting professionals in their furniture and decoration projects: architects, interior designers, buyers, cafés/hotels/restaurants, offices - Sales development with targeted prospects & customer base loyalty - Design and development of B2B processes - Follow-up of operations & after sales service - Management of the B2B team - Analysis of KPIs and business performance Show less

    • France
    • Restaurants
    • 1 - 100 Employee
    • Marketing, Communication and Customer Success Officer
      • Jun 2018 - Nov 2019

      Région de Paris, France - Gestion de la communication des 5 restaurants et 2 marques en dark kitchen : community management, newsletters, opérations spéciales - Planification et coordination des privatisations & évènements clients pour 3 restaurants - Optimisation des process internes (notamment entre salle, cuisine & back-office) - Veille concurrentielle & benchmark pour le développement des nouveaux restaurants - Création des sites web des restaurants - Organisation des shootings photos pour la… Show more - Gestion de la communication des 5 restaurants et 2 marques en dark kitchen : community management, newsletters, opérations spéciales - Planification et coordination des privatisations & évènements clients pour 3 restaurants - Optimisation des process internes (notamment entre salle, cuisine & back-office) - Veille concurrentielle & benchmark pour le développement des nouveaux restaurants - Création des sites web des restaurants - Organisation des shootings photos pour la communication des restaurants - Participation à la conception graphique & mise à jour des supports cartes & menus Show less

    • France
    • Business Consulting and Services
    • 700 & Above Employee
    • Junior Consultant ESSEC-Capgemini Consulting | Asian Strategy Project
      • Sep 2017 - Dec 2017

      Singapour Après avoir suivi le programme Global Management in Asia sur le campus de l'ESSEC à Singapour, j'ai pris part à l'ASP (Asian Strategic Project) pour l'entreprise MyScent, en partenariat avec Capgemini Consulting. Mission de conseil en équipe de 5: - Accompagnement et conseil au lancement d’une start-up sur le marché de Singapour - Etude du marché du parfum (Asie du Sud-Est, focus Singapour) - Organisation et implémentation d’une phase de test produit et interviews (80… Show more Après avoir suivi le programme Global Management in Asia sur le campus de l'ESSEC à Singapour, j'ai pris part à l'ASP (Asian Strategic Project) pour l'entreprise MyScent, en partenariat avec Capgemini Consulting. Mission de conseil en équipe de 5: - Accompagnement et conseil au lancement d’une start-up sur le marché de Singapour - Etude du marché du parfum (Asie du Sud-Est, focus Singapour) - Organisation et implémentation d’une phase de test produit et interviews (80 participants) - Conception d’une stratégie marketing - Aide à l’élaboration d’un business model et d’un business plan - Aide à la réalisation d’un pitch investisseurs - Présentation de nos conclusions lors de soutenances intermédiaire et finale Show less

    • France
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Product Manager Assistant - International Development Marketing
      • Jul 2016 - Dec 2016

      Levallois-Perret, Île-de-France, France International development marketing for the Armani Code Man & Woman franchises: - Participation to the launch of 2 fragrances for Armani Code Man & Woman - Deployment of communication campaigns for the Armani Code Man & Woman franchises - Edition of 360 marketing material for both franchises - Creation of a monthly inspiration note (innovations, arts, fashion, marketing, advertisement, etc) - Follow-up of the results of the Armani Code franchise (sell-in/sell-out, leader… Show more International development marketing for the Armani Code Man & Woman franchises: - Participation to the launch of 2 fragrances for Armani Code Man & Woman - Deployment of communication campaigns for the Armani Code Man & Woman franchises - Edition of 360 marketing material for both franchises - Creation of a monthly inspiration note (innovations, arts, fashion, marketing, advertisement, etc) - Follow-up of the results of the Armani Code franchise (sell-in/sell-out, leader countries, rankings, etc.) - Competitor monitoring (new campaigns, product launches) - Management of the briefings, relations with agencies, countries’ demands, corporate identity guides, etc. Show less

    • France
    • Technology, Information and Internet
    • 1 - 100 Employee
    • B2B Marketing Officer
      • Jul 2015 - Dec 2015

      Paris 2ème - Conception & production of web & print communication material (newsletters for partners & prospects, B2B blog, commercial brochures, infographics, etc.) - Benchmark & competitor monitoring (B2B advertisers, professional salons, suppliers, …), presentation of my conclusions to the managers - Project management (press & web releases, business gifts, goodies, etc.) - Market analysis & writing of a sectorial report (beauty, hairdressing & wellness) - Realization of a Wordpress website… Show more - Conception & production of web & print communication material (newsletters for partners & prospects, B2B blog, commercial brochures, infographics, etc.) - Benchmark & competitor monitoring (B2B advertisers, professional salons, suppliers, …), presentation of my conclusions to the managers - Project management (press & web releases, business gifts, goodies, etc.) - Market analysis & writing of a sectorial report (beauty, hairdressing & wellness) - Realization of a Wordpress website destined to B2B prospects & monitoring of incoming partnership demands - Production of online material (blog posts, Facebook, tutorials, FAQ) Show less

    • Junior Consultant
      • Jan 2015 - Jun 2015

      Project : an online platform for North-South exchange of information among charities - Evaluation of the relevance and viability of such a platform - Appointments with relevant actors in the field of North-South solidarity - Presentation of our conclusions during intermediary and final defenses - Writing of a report of 6-month our study

    • ESSEC Ambassadrice Junior
      • Oct 2014 - Dec 2014

      Cergy-Pontoise Phoning among ESSEC Alumni students for the annual fundraising campaign of the ESSEC Foundation. Raising of €10,100 of donations to the benefit of the Foundation (scolarships, professoral research grants, ...)

Education

  • Lignes et Formations
    Décoratrice d'intérieur, Décoration d'intérieur
    2019 -
  • ESSEC Business School
    Master of Science (M.Sc.), Management
    2015 - 2018
  • Copenhagen Business School
    Exchange Semester, Entrepreneurship/Entrepreneurial Studies
    2018 - 2018
  • ESSEC Business School
    Bachelor of Science - BS, Management
    2014 - 2015
  • Institution Saint-Jean
    Classe préparatoire au Grandes Ecoles - Voie économique, Admission dans une Grande Ecole de Management (ESSEC)
    2012 - 2014
  • Lycée Franco-Allemand de Buc (LFA / DFG)
    Franco-German Baccalaureate, General
    2009 - 2012

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