Büşra Coşkuner

Founder // Product Management Consultant, Coach and Trainer at Producteer GmbH
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Contact Information
Location
Zurich, Switzerland, CH
Languages
  • Türkisch -
  • Deutsch -
  • Englisch -

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5.0

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Gamze Kucak Ceylan

I strongly recommend Busra for any startup, product team or product person. At a time when I was looking for training on data driven product management, I came accross busra.co website on Linkedin. First of all, I was able to find answers to all my questions about data-driven product management and then generally about product management. Most importantly, each answer gave me very useful tips on what methodologies I could use. Thank you so much for everything! It was a great chance to meet with you!

Ivonne Rohner

A year ago, I got to know Büşra as a very determined, passionate, hard-working product woman. She is not only strategic about business but also her life decisions. Awe-inspiring is her very pragmatic approach, which she used in the latest product training we worked on together. If a thing doesn’t add value to others, she will rip it apart. One of her biggest strengths is achieving remarkable outcomes by rolling up the sleeves herself. She digs into places others might refuse to go and fuels conversations that challenge the status quo. Her willingness to share her product leadership learnings is pushing the whole digital product scene forward. She would always surprise me by magically drawing up resources at the right time and making hard decisions seem easy. She doesn’t tell me what I want to hear, but what I need to hear to develop fantastic products, and I value her advice. I am grateful whenever we can work together since I always learn a lot and love having her on board.

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Credentials

  • Six Sigma Green Belt
    Technical University of Berlin, Department of Quality Science
    Mar, 2009
    - Oct, 2024
  • ITIL - Foundation Certificate in IT Service Management
    TÜV SÜD Akademie GmbH
    Feb, 2009
    - Oct, 2024
  • Certified Scrum Master
    Scrum Alliance
    Feb, 2016
    - Oct, 2024
  • Certified Scrum Product Owner
    Scrum Alliance
    Nov, 2013
    - Oct, 2024
  • Certified Scrum Professional - Product Owner and Scrum Master
    Scrum Alliance
    Mar, 2018
    - Oct, 2024

Experience

    • Switzerland
    • Business Consulting and Services
    • 1 - 100 Employee
    • Founder // Product Management Consultant, Coach and Trainer
      • Mar 2021 - Present

    • Türkiye
    • Individual and Family Services
    • Product Management Consultant, Coach and Trainer
      • Mar 2020 - Present

      I'll help you to find the practical and simple way of Product Management through coaching, consulting, working hands-on as your CPO or Head of Product on demand, or acting as your sparring partner. Together with you, I'll set up your product organization, and work with you to achieve product success. Backed with solid experience in working remotely, I'll help you make your company remote-ready or work in your remote setup. And if needed, I'll activate my network to get your needs covered to help achieve your goals. Practice over theory, because "In theory, theory and practice are the same. In practice, they are not." - Albert Einstein

    • Mentorin
      • Jul 2020 - Present

    • Switzerland
    • Appliances, Electrical, and Electronics Manufacturing
    • Head of Products & Services ad interim
      • Jul 2020 - Nov 2020

    • Bangladesh
    • Advertising Services
    • 1 - 100 Employee
    • Lead Product Manager New Business Solutions
      • Aug 2017 - Feb 2020

      Lead Product Manager for Doodle's 1:1 scheduling, Bookable Calendar, business entry points and any other new solutions to bring Doodle closer to its users. We find the right problems and solutions with lean experiments and an iterative approach. • Launched Bookable Calendars, 1:1 scheduling and Doodle Chrome Extension in a lean approach • Killed the Chrome Extension• Data informed and lean product management to build MVPs, set up roadmaps, launch & improve new solutions, and make kill/change/continue decisions for all new solutions• Drove user engagement and conversion for new solutions• Drove user research for new solutions and advocated user research in the company• Integrated a new ordering and billing solution with Chargebee and a checkout re-design, which dropped yoy churn rate by 23%• Lead a 2 people product team in the product organisation• Lead a 13 people cross functional team of engineers, designers and QA

    • Switzerland
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Senior Produktmanager
      • Apr 2016 - Jul 2017

      • PO of a cross-functional team and PM for re-platforming, re-design and new payment flows with Byjuno and Datatrans • Pioneered with introducing agile product development processes in the company with CI/CD, Scrum and Kanban elements, and a Lean way of feature development• Improved the checkout funnel with A/B testing • PO of a cross-functional team and PM for re-platforming, re-design and new payment flows with Byjuno and Datatrans • Pioneered with introducing agile product development processes in the company with CI/CD, Scrum and Kanban elements, and a Lean way of feature development• Improved the checkout funnel with A/B testing

    • Germany
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Project Manager Software Development
      • Apr 2015 - Mar 2016

      • Project coordination with our client in offline retail to implement changes and improvements for their online shop• Improved software and product development processes to increase quality and output as the Scrum Master of the internal development team • Project coordination with our client in offline retail to implement changes and improvements for their online shop• Improved software and product development processes to increase quality and output as the Scrum Master of the internal development team

    • Germany
    • Technology, Information and Internet
    • 300 - 400 Employee
    • Onsite Product & Project Manager
      • May 2014 - Apr 2015

      • Product Manager of the home24 "Magazin"• Introduced a process to optimise the home24 service offering based on a product rating feedback loop

    • IT Produktmanager
      • Apr 2013 - May 2014

      Product Owner of the home24 online shop• Leading the development of onsite improvements on all international home24 online shops, including bigger projects like the development of the return portal, the redesign and the launch of our multilingual shops in Switzerland and Belgium• Shaped the agile development process by introducing and improving Scrum and Kanban elements

    • Germany
    • Telecommunications
    • 1 - 100 Employee
    • Product Manager
      • Aug 2012 - Feb 2013

      • Setting up and monitoring of CRM campaigns in close relationship with the sales, finance and technical implementation teams • Requirements analysis for the AY YILDIZ Microsite • Setting up and monitoring of CRM campaigns in close relationship with the sales, finance and technical implementation teams • Requirements analysis for the AY YILDIZ Microsite

    • Product Management
      • Nov 2011 - Feb 2012

      Developed a new standardized service based on market research findings, including project management; performed market research and accompanied market analysis activities; developed marketing plan for product launch Developed a new standardized service based on market research findings, including project management; performed market research and accompanied market analysis activities; developed marketing plan for product launch

    • Germany
    • 500 - 600 Employee
    • Commercial Management
      • Jan 2011 - Jun 2011

      Involved in the development of the product "TelePresence", planed sales supporting marketing and communication activities, coordinated creative agencies; responsible for the presentation of the product "TelePresence" at the trade fairs CeBIT 2011, ITB 2011 and Wachsen!2011 Involved in the development of the product "TelePresence", planed sales supporting marketing and communication activities, coordinated creative agencies; responsible for the presentation of the product "TelePresence" at the trade fairs CeBIT 2011, ITB 2011 and Wachsen!2011

    • Student Assistant
      • Mar 2010 - Feb 2011

      Performed research on the topics virtual worlds, gaming and social networks; collected and analyzed data, e.g. by interviewing users or via online surveys; performed acceptance research, analyzed user behavior Performed research on the topics virtual worlds, gaming and social networks; collected and analyzed data, e.g. by interviewing users or via online surveys; performed acceptance research, analyzed user behavior

    • Germany
    • Higher Education
    • Publication
      • Oct 2010 - Oct 2010

      Pannicke, Danny; Zarnekow, Rüdiger; Coskuner, Büsra (2010). Akzeptanz sozialer virtueller Welten – Eine empirische Studie am Beispiel Second Life. Workshop GeNeMe’10: Virtual Enterprises, Communities & Social Networks. Meißner, K.; Engelien, M. (Hrs.) Pannicke, Danny; Zarnekow, Rüdiger; Coskuner, Büsra (2010). Akzeptanz sozialer virtueller Welten – Eine empirische Studie am Beispiel Second Life. Workshop GeNeMe’10: Virtual Enterprises, Communities & Social Networks. Meißner, K.; Engelien, M. (Hrs.)

    • Germany
    • Business Consulting and Services
    • 1 - 100 Employee
    • Quality and Process Management Intern
      • Oct 2009 - Jan 2010

      Established the company’s quality management system; documented, analyzed and optimized intern processes in order to obtain the ISO 9001 certification; performed market research on document management tools Established the company’s quality management system; documented, analyzed and optimized intern processes in order to obtain the ISO 9001 certification; performed market research on document management tools

    • Graduand
      • Mar 2009 - Sep 2009

      Diploma thesis: “Acceptance and User Behavior in Virtual Worlds”, grade: 1.0 (equivalent to the American A) Diploma thesis: “Acceptance and User Behavior in Virtual Worlds”, grade: 1.0 (equivalent to the American A)

Education

  • Technische Universität Berlin / TU Berlin
    Diplom, Dipl.-Ing. Wirtschaftsingenieurwesen (Industrial Engineering and Management)
    2003 - 2012
  • Bilkent University
    MBA/ Computer Science
    2008 - 2008

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