Marketing Lead

• Jul 2023 - Present

Marketing Executive

• May 2021 - Aug 2023

•Responsible for 360° marketing communication (ATL, BTL, Digital) and e commerce strategy for Mobil Phone Category to reach targeted customers and increase conversion for the category.•Planning and leading daily / monthly / yearly campaign production. Monitor and measure post analysis of campaign performance and take necessary actions.•Management to achieve/over achieve monthly/annual targets of the category (Revenue, Traffic, Order, Customer etc.)•Working directly with partner brands for developing and executing marketing plans to increase volume and efficiency of referral traffic and marketing investment.•Analyze and interpret all marketing data such as; visit, new visitor, CR etc. for all digital channel (CRM, SEO, SEM, Social Media, Display, Brand Partnership etc ) and give strategic direction to category•Monitor consumer and market trends, buying habits, product trends and feed in stock /MP management to enhance buying decisions. Attend trade shows and establish new selection insights•Analyze market data, market share, penetration and consumption trends as well as competitive activities and strategies•Establish assortment plan, including optimum product mix and on-site experience to drive funnel efficiencies•Understand consumers deeply, know their motivations and interest, and translate that knowledge into compelling, meaningful content •Working with UX team, to map out customer shopping journey and to identify real barriers for customers. Provide solutions and actions to overcome barriers. Improving the prospect and customer experience on all platform•Ensure effective product based CR optimizations; sub-category CR & Visit (for all platform mobile-app-desktop) •Manage platform; decide on carousel, banners, daily offers, campaigns in order to achieve category targets•Closely monitor and analysis results of marketing investment and optimize investment decisions•Delegate tasks to team and motivate them to meet key online KPIs Show less

Brand Manager

• Nov 2019 - May 2021

• Planning marketing activities in line with brand strategies and sales priorities. • Developing practices that will contribute to regional and channel based growth according to sales and profitability performance. • Working closely R&D, finance and production teams on new inovations about current product range, •Create high appeal product and packaging concepts in line with the consumer expactations & brand strategy. •Understand the consumer insights and identify the key opportunities in the market through market research & price analysis & data analyses (Nielsen & ipsos’ etc.) • Analyzing the profitability, yield and future effects of campaign plans. • Coordinating ATL&BTL and digital marketing communication for responsible product lines & campaigns. • Identifying opportunity areas and making action plans by conducting market and competitor analysis. • Website and mobile application management from top to end (E-Commerce) • Making developments and enhancements according to user needs and designing projects • Driving loyalty program, creating & testing campaign structure, maintaining and monitoring of campaign performance • Monitoring KPI’s of the loyalty program and takes data based actions through prepared dashboard by using reporting tools such as firebase, google play and IOS analytics consoles, • Leading Excellent Customer Experience Project to improve customer loyalty and satisfaction while support dealers via bonus projects. • Managing and educating call center agency about business structure constantly to increase customer experience. • Making and reporting the annual plan of the marketing budget. • Coordinating media, creative, loyalty, UX & UI designers , technical agencies and working closely with IT team to drive projects. • Supporting marketing manager to prepare marketing reports & presentations for board memberships. Show less

CBG Channel Development Senior Specialist

• Jul 2019 - Nov 2019

CBG Channel Development Specialist

• Jun 2018 - Jul 2019

• Working in Consumer Business Group,• On-boarding new business partners to be a Huawei direct / indirect account• Drive account management with the Huawei Channel Partners in the region regarding business operational items• Contracts Administration and contractual document communications (Main Sales Frame contact, Temporary Incentive agreement, Price Protection agreement, Rebate agreement, CO-MKT Frame contact)• Control customer data and internal data, verify authenticity of joint promotions• Performing business analysis on sales performance (GFK, PSI) to support management understanding, marketing strategies and decision making• Support channel sales department - speedup settlement period, review settlement materials, and solving issues in the complex process• Run and analyze business metrics: Market share, Sell-in, Sell-out, and Sell-through• Supporting local and channel sales team with sales reports (daily/weekly/monthly) (SO, WOS, DOS) and identify sales trends with reasons• PSI system (purchase/ sales/ Inventory) end-to-end management• Execute periodical training / knowledge transfer sessions with the HQ operations teams in regards of the process and procedures defined for the PSI system• Recommending updates on continuous development of PSI• Monitor and improve PSI integration correct ratio (*sell-thru) with customer IT department relationship management and identify system issues• Participate actively in the solution of incidents raised by customers, understanding how the processed should work to ensure business stability• Business partnering with senior management, Finance, Sales, Sales Operations, provide them with accurate and timely information & follow up on the issues• Assisting dealer bonus incentive project - PO and acceptance report generation for payment, agency management and managing other system related issues Show less

Commercial Credit Allocation Specialist

• Jun 2017 - Jun 2018

• Working in Corporate and Commercial Credit Department • Take an active role in financial analysis and credit underwriting process in commercial companies under authority of Board Level of the bank (minimum TL 125 million limit level)•Planning, controlling and directing bank's operation including analyzing financial statement of companies•Evaluate project and investment credit proposals in various sectors•Analyzing balance sheet and income statement of companies•Make comparison between market competitors to be strengthen our forecasting model •Measure credit worthiness of companies by analyzing current financial strength and evaluating market position as market capitalization, import-export amount, foreign exchange deficiency, and, etc.•Participate to committee to conclude final decision of credit line in our team•Prepare a report which includes all these processes above mentioned to board committee•Controlling workflow records and inputting data to system •Having an active role in projects for system improvements with IT department related to Credit Department tools •Having an active role for orientation to newcomers Show less

Financial Analyst

• Oct 2016 - Jun 2017

• Analyze financial data of the companies and reporting to management with ensuring smooth execution of internal control mechanism• Responsible for analyzing financial performance of companies in both IFRS and GAAP financials and also responsible for financial analysis for companies,• Analyze balance sheet and income statements of companies; analyzing sectors and operational outcomes related with operating sectors, preparing cash flows with stressed scenarios considering sector fluctuations and market situation,• Consolidate all the inputs in the integrated model after performing necessary analysis and sense checks• Support other team members regarding internal financial reporting deadlines considering SLA priority • Distribute daily jobs to the other team members Show less

Long Term Trade Marketing Intern

• Nov 2015 - Jun 2016

• Assist in developing and implementing event marketing plan • Assist with execution of trade shows ( Regional Roadshow Activities, Sponsorship , Exhibition ) • Support Product marketing with special projects in relaunch and launch-term • Seek and analyse competitor actions by category for providing recommendations and forecast • Assist with execution of trade shows ( Regional Roadshow Activities, Sponsorship ) • Prepare periodic intelligence reports to provide category and shopper insights to drive performance • Handled SAP processes for Marketing Budget ( Plan Proposal , Purchase Order etc. ) Follow the invoicing process. • Manage to free-of-charge product activities • Organize dealer incentive trips to increase sell out Show less

Production Intern

• Jun 2014 - Jul 2014

•Assisted engineers with the subjects: body construction production process, cycle time calculation •Took part in the orienteering activity in the factory in order to experience the environment •Assisted engineers with the subjects: body construction production process, cycle time calculation •Took part in the orienteering activity in the factory in order to experience the environment