Experience

EMLV - École de Management Léonard de Vinci

• France
• Education Administration Programs
• 100 - 200 Employee

• Professor - researcher strategic marketing and management / omnichannel

  • Sep 2018 - Present

  Maître de Conférence des Universités CNU Head of Marketing Innovation and Distribution Master 1 Master 2 Head of Digital Marketing Strategy Master 1 Master 2 Maître de Conférence des Universités CNU Head of Marketing Innovation and Distribution Master 1 Master 2 Head of Digital Marketing Strategy Master 1 Master 2



brand diagonal management.development and omnichannel strategy

• Owner

  • Jan 2005 - Present

  Director of Brand Diagonal Management: consulting in development strategy and optimization of KPIs Director of Brand Diagonal Management: consulting in development strategy and optimization of KPIs



EDC (Education Development Center)

• United States
• Non-profit Organizations
• 700 & Above Employee

• Professor-researcher traditional and digital, innovation strategies

  • Sep 2016 - Aug 2018

  Head of marketing Management Master 1 and 2 Head of marketing Management Master 1 and 2



EBS Paris - European Business School

• France
• Education Administration Programs
• 1 - 100 Employee

• Professor

  • Sep 2011 - Aug 2016

  Head of Master 1 and Master 2 Marketing and Communication management head of Digital Marketing Management Master 1 and Master 2 Work-study Head of Master 1 and Master 2 Marketing and Communication management head of Digital Marketing Management Master 1 and Master 2 Work-study



Groupe Revue Fiduciaire

• France
• Writing and Editing
• 100 - 200 Employee

• Head of Revue Fiduciaire Formation

  • Jan 2009 - Jul 2011

  Recovery of the result from -1 M € to + 3 M € by the restructuring of the continuing education offer and the reorganization of the teams Recovery of the result from -1 M € to + 3 M € by the restructuring of the continuing education offer and the reorganization of the teams



Groupe Lucien Barrière SAS

• France
• Performing Arts
• 1 - 100 Employee

• Senior Director Marketing Communications

  • Jan 2008 - Jan 2009

  Marketing management in order to increase turnover and traffic for Hotel and Casino Ile de France Marketing management in order to increase turnover and traffic for Hotel and Casino Ile de France



DEKRA Automotive France

• France
• Motor Vehicle Manufacturing
• 200 - 300 Employee

• Director of Marketing communications and sales

  • Mar 2006 - Dec 2007

  Marketing management : Overhaul of the commercial strategy and reorganization of sales actions Marketing management : Overhaul of the commercial strategy and reorganization of sales actions



SINGER FRANCE

• France
• Machinery Manufacturing
• 1 - 100 Employee

• Senior Director Of Marketing

  • Nov 2002 - Feb 2006

  Rejuvenation of the image and increase in turnover. Development of the offer and turnover, reorientation of the "clothing" market towards the "decoration" market. 800 franchise points of sale Rejuvenation of the image and increase in turnover. Development of the offer and turnover, reorientation of the "clothing" market towards the "decoration" market. 800 franchise points of sale



groupe Vivarte

• France
• Financial Services

• Senior Director Of Marketing

  • Oct 1997 - Oct 2002

  Marketing management of 2 competing brands within the group (Chaussland and La Halle aux Chaussures) Groupe André / Vivarté. Positioning strategy of 2 brands within the same Group, through the redesign of the offer specific to each, visual identity, merchandising, communication... while using synergies. Creation of the new concept store "halle O chaussures", Transversal work on the psychological price study of the Euro. Restructuring of the offer and internal brands. Optimization of inventory management. 1600 points of sale 3 billion turnover. Show less



Toys"R"Us

• United States
• Retail
• 700 & Above Employee

• Director Marketing Communications

  • May 1989 - Oct 1997

  Launch of Toys R us in France, management of the launch of the brand in Spain and Australia, marketing management France and Benelux. Development of notoriety, orchestration of the brand image. Seasonal adjustment of the market. Management of 20 point of sale openings. 1 billion turnover. Launch of Toys R us in France, management of the launch of the brand in Spain and Australia, marketing management France and Benelux. Development of notoriety, orchestration of the brand image. Seasonal adjustment of the market. Management of 20 point of sale openings. 1 billion turnover.



Havas Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Senior Account Manager

  • Jan 1985 - May 1989

  Colorado advertising agency. Customer and budget development. Luxury and consumer goods Colorado advertising agency. Customer and budget development. Luxury and consumer goods