Experience

Arboresens

• France
• Marketing Services
• 1 - 100 Employee

• Associate Director

  • Sep 2016 - Present

  Arboresens is an agency specialized in brand strategy development , licensing, partnership and co-branding. Arboresens' portfolio of brands under management: La Patrouille de France, Côte d'Azur France, Le Belem, Avenue des Champs Elysées, le MNHN, Ville de Paris, Velib', Raconte-moi Paris... site: arboresens.fr Arboresens is an agency specialized in brand strategy development , licensing, partnership and co-branding. Arboresens' portfolio of brands under management: La Patrouille de France, Côte d'Azur France, Le Belem, Avenue des Champs Elysées, le MNHN, Ville de Paris, Velib', Raconte-moi Paris... site: arboresens.fr



Arboresens: Brand strategy, co-branding, licensing, partnerships

• Strategic mission

  • Jan 2015 - Present

  Establish & develop the licensing program and partnerships for the Belem (Fondation Belem) Establish & develop the licensing program and partnerships for the Belem (Fondation Belem)



Hasbro, Brand Licensing & Publishing Division

• Senior Licensing Director Southern Europe, Turkey and Middle East

  • 2012 - Oct 2014

  Member of the EMEA leadership Team Build and support long term strategic partnerships with Licensees Work closely with the dedicated USA promotion team to provide structure, resource and key long term deals to drive growth in Europe. Prioritize and drive retail development for top licensing retailers per market. Formulate the EMEA licensing strategy for Hasbro core brands Manage a team of 12 individuals across multiple European offices and 2 local representative agent teams Member of the EMEA leadership Team Build and support long term strategic partnerships with Licensees Work closely with the dedicated USA promotion team to provide structure, resource and key long term deals to drive growth in Europe. Prioritize and drive retail development for top licensing retailers per market. Formulate the EMEA licensing strategy for Hasbro core brands Manage a team of 12 individuals across multiple European offices and 2 local representative agent teams



Hasbro,Entertainment&Licensing Division-Paris Office

• Senior Licensing Director Southern Europe

  • 2006 - 2011

  Responsible for delivering revenues and operating profit goals for the region. Create and implement strategic business plans for the region. Challenge traditional licensing models positioning the region for growth year on year. Coordinate team to ensure that the strategic vision of the company is shared. Negotiate deals of pan-European or multi-country licenses. Manage the individual performance and team work of 6 people and 2 local representative agent teams In charge of the opening of a new office in Spain. Show less

• Licensing Director Southern Europe

  • 2002 - 2005

  Develop, implement, expand and support Hasbro Brand Licensing programs and promotional partnerships within the agreed strategic business plans to achieve company goals and objectives by country. Manage a portfolio of 100 international licensees Territories under responsability: France, Italy, Spain, Portugal and Greece. Lead direct managers in France and two sub-agents in Spain and Italy Develop, implement, expand and support Hasbro Brand Licensing programs and promotional partnerships within the agreed strategic business plans to achieve company goals and objectives by country. Manage a portfolio of 100 international licensees Territories under responsability: France, Italy, Spain, Portugal and Greece. Lead direct managers in France and two sub-agents in Spain and Italy



Hasbro, 3D Licensing Division

• Licensing Director France & Italy

  • 1998 - 2001

  Establish licensing strategy for Hasbro core brands in France & Italy.Negociate and sale of licensing deals with new targeted companies to expand Hasbro's presence in licensing categories across all brands to achieve growth.

• Licensing Manager France

  • 1995 - 1998

  Start from scratch the Hasbro licensing activities in France :- Set up the French office.- Define and establish the licensing and promotional strategy for Hasbro core brands.- Create a portfolio of partners.



Kenner Parker France

• Brand Manager- Boys Toys

  • 1990 - 1995

  Establish and put in place the marketing strategy to achieve the leadership of the boy toy market with Batman and Jurassic Park toy ranges.Manage 2 senior product managers

• Senior Product Manager

  • 1989 - 1990

  In charge of the marketing strategy of the boy toy division in France



Mapa Spontex

• France
• Manufacturing
• 100 - 200 Employee

• Product Manager France

  • 1987 - 1989

  responsible for the launch of "Gratounett'"-leader of the scouring market

• International Consumer Trend Manager

  • 1986 - 1987

  Set up the international consumer insights and trend system and competition follow up