Bálint Kercsmár
Consumer Marketing Manager at Imperial Brands Czech Republic- Claim this Profile
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Experience
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Imperial Brands Czech Republic
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Czechia
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Tobacco
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1 - 100 Employee
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Consumer Marketing Manager
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Feb 2022 - Present
Leading the newly formed Consumer Marketing Team of Imperial Brands Czech Republic and driving our brands’ performance together in combustible tobacco, e-cigarette and heated tobacco category with our consumers being in focus! Leading the newly formed Consumer Marketing Team of Imperial Brands Czech Republic and driving our brands’ performance together in combustible tobacco, e-cigarette and heated tobacco category with our consumers being in focus!
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Imperial Brands PLC
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United Kingdom
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Manufacturing
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700 & Above Employee
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Oct 2021 - Feb 2022
Leading an international team to ensure sustainable growth of combustible and e-cigarettes business on the Czech and Hungarian markets.
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Feb 2021 - Oct 2021
After my interim contract ended and due some further changes on the organization I have been offered to continue supporting both markets as Brand Manager. I continue to take care of the brand marketing aspects for both markets and related to combustible tobacco and EVP category. I am currently leading a team of 3 being responsible for the Czech market and I have a new team member supporting the Hungarian projects.
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Aug 2020 - Jan 2021
Covering Brand Manager position on the Czech market for an interim period and leading a team of 4. Being responsible for combustible and reduced harm product portfolio & activation.
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Imperial Tobacco
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Poland
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Tobacco Manufacturing
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200 - 300 Employee
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Nov 2019 - Feb 2021
After my communting assignment to Solvakia ended, I went back to Budapest to take care of the Hungarian market with occassional support provided to other markets if needed.
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Jul 2019 - Nov 2019
Taking over the Tobacco Max related project for Slovakia while still being responsible for the whole portfolio in Hungary for 4 months
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Apr 2018 - Jul 2019
Still being repsonsible for Hungarian market withing CE & UA+ Cluster, with supporting Slovakian market and Czech Republic both in FMC and FCT category.
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Mar 2017 - Apr 2018
Being responsible for Hungarian market's full portfolio and for Fine Cut Tobacco category for CE Cluster mainly focusing on Czech Republic.
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Jul 2015 - Mar 2017
Being responsible for Brand activation of Parker & Simpson and Fine Cut Tobacco brands in Austria, Czech Republic, Hungary and Slovakia.
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Mar 2010 - Jul 2015
Managing brands and activations across CE Cluster's countries.
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Elcoteq
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Luxembourg
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Appliances, Electrical, and Electronics Manufacturing
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300 - 400 Employee
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Marketing trainee
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Sep 2008 - Sep 2009
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Education
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Budapest Corvinus University
Master of Science (MSc), Marketing -
Pécsi Tudományegyetem
Bachelor's degree, Trade and Marketing