Experience

By the Scruff

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Digital Director

  • Sep 2003 - Present

  Founder and MD of this digital creative agency since 2003, solely responsible for business development and maintaining strong client relationships over the last two decades. Created and lead teams of industry experts, drawn together to meet the exact requirements of our global client base. Proven track record of outstanding strategic and creative thinking on every project; collaborating, problem solving and efficiently delivering brilliant results, on time and on budget, which consistently exceed client expectations. Services include: commercial B2B website design and development; mobile applications; advertising campaigns; social media management; brand design; commercial strategy; business development; content development; SEO optimisation; PPC and full stack web development. EXAMPLES OF CLIENT SUCCESSES: • ALM - rebranded the long-established Legal Week event show, based in NYC, working with the US based team to deliver a comprehensive brand overhaul and refreshed style guide. • Medallia - rolling out EMEA and APAC creative and marketing support with this large US company, negotiated a £120k contract and developed a new in-house team to deliver this. • Socialist Worker - transformed and modernised website by developing a new and improved UX and UI. Coordinated the migration of 80k articles from 3 sources, upgraded the online membership experience and boosted their online revenue. • Google - coordinated the creation of a Unity based learning environment alongside Undercurrent. • HP – worked with Undercurrent on an important product launch. • Samsung - partnered with Undercurrent UK to develop an online event management dashboard, used to coordinate and report on a highly successful UK wide roadshow for Samsung. • Schuh - created ‘Lookbook’ to promote successive product launches, a practical and versatile solution which has been widely adopted across the business since 2016. Show less



Oracy interactive

• Creative Director

  • 2001 - 2003

  Oracy Interactive was a digital design agency, setup with 2 partners and 3 staff, with a primary focus on supporting the strategic aims and objectives of clients through expert development of websites and marketing assets (digital and print based). Clients included Call Serve, Frank PR, Condomi, Aquascutum Luxury Gifts and Tesco Ireland. Leadership of designers, developers, freelance teams and suppliers was a key element of the post. Other accountabilities included recruitment, staff performance management, pitching, website design, new business development and overseeing development and production. Continued a productive ongoing relationship with Tesco Ireland – Updating the Tesco Ireland website and grocery shopping channel. Providing digital marketing assets for advertising and ongoing support for the e-commerce side of the business. Led the way for Aquascutum in early adoption of e-commerce channels using OsCommerce and successfully implemented early email marketing campaigns for clients like another.comand and Callserve. Showcased the Condomi product range, for Frank PR, in a fun way to 18 to 30-year-olds; 543,000 visitors hit the site in the first month, making it one of the most successful viral campaigns ever in terms of driving traffic to a website (budget £20-30k). Show less



Designercity (HK) Ltd

• Hong Kong
• Information Technology & Services
• 1 - 100 Employee

• Director of Production

  • Oct 1997 - Mar 2001

  Designercity was a digital design agency that pioneered some of the first emerging online trends. Major clients included Tesco, Cosmopolitan, Arsenal FC, Shell Geostar, BT, Euro Tunnel and Computer People. The business grew rapidly from 4 to 45 between 1997 and 2001. Played a key role in the evolution and growth of the business and enjoyed successive promotion to Board level in reflection of performance. Remit included managing the design and development team of up to 11, and building a team culture of high-performance and innovation. Accountability was held for strategic level input, c-level interaction, pitching/presenting, project management, budget control and driving attainment of key deliverables. Developed online presence for Firetrap, Ted Baker, Esquire Magazine and Cosmopolitan via the Designercity website before they had official company websites. Designed and built the first ever online Tesco shopping channel and awarded responsibility for designing/producing all in-store POS for tesco.net (now tesco.com) and van livery for the first ever Tesco delivery vans nationwide. Played a key role in securing a £1.5m contract with Tesco as their main creative agency, equating to £110k-£120k a month, with full responsibility for delivering on client aspirations through creative direction. Art directed and produced the first Ted Baker websites and innovated in online community building through digital brand development. Provided critical involvement in incubating new start-ups, e.g. FunMail which was developed into another.com in 2001 (£350k-500k spend per year). Managed Geostar’s digital design spend (£270k per quarter) and maximised return on investment by allocating part of the budget to updates/maintenance and the rest to adding new content, including a WAP version of the site. Show less



Cambridge Evening News

• Cambridge, United Kingdom

• Graphic Designer

  • 1995 - 1997

  Design display advertising campaigns Design display advertising campaigns