Experience

Found Search Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Paid Media Strategist

  • Apr 2023 - Present



NICABM

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• • 2019 - 2022

  •Managed the company’s paid social media ads (B2C), led to company’s first $5,000,000 revenue year via Facebook advertising •Led company meetings for ad creative, created over 200 high-performing image ads, video ads and gif ads•Directed a team of 3 interns who assisted with campaign management, gained valuable leadership skills •Collaborated regularly with over 7 departments within the company, acquired high-level teamwork skills•Trained weekly under the CEO of an award-winning marketing agency, learned advanced details of paid ads•Produced the annual promotional calendar, gained insight into business operations and project management•Presented daily, detailed KPI reports to the President, received extensive praise from President for writing skills•Optimized ads and product landing pages via A/B split testing, produced an 18% lift in results on a landing page •Delivered high quality, expert training webinars to over 300,000 mental health practitioners, improved their work with their clients with the latest, cutting-edge expertise in the field of trauma•Directed the highest grossing video ad the company has ever had – over $1 million and counting Show less

• • 2018 - 2019

  •Organized and analyzed data related to Facebook paid ads to inform company decision making, developed valuable technical and paid ad skills while also gaining managerial experience and comfort leading teams



Leaf and Flour

• Willimantic, CT

• Server and Barista

  • 2017 - 2017

  -Prepared and served tea, coffee, espresso, pastries and other food -Enhanced customer service and leadership abilities while usually working alone -Prepared and served tea, coffee, espresso, pastries and other food -Enhanced customer service and leadership abilities while usually working alone



BLiSS

• Willimantic, CT

• Website Maintenance

  • 2017 - 2017

  -Assisted in maintenance of an eBay account for a secondhand boutique -Photographed, described, uploaded items for online sale -Assisted in maintenance of an eBay account for a secondhand boutique -Photographed, described, uploaded items for online sale



Bruegger's Bagels

• United States
• Restaurants
• 500 - 600 Employee

• Shift Manager

  • 2014 - 2016

  -Supervised the restaurant while monitoring the staff -Developed teamwork, leadership and customer service abilities while working in a fast-paced environment -Tasks included cashier, baker, and sandwich prep -Supervised the restaurant while monitoring the staff -Developed teamwork, leadership and customer service abilities while working in a fast-paced environment -Tasks included cashier, baker, and sandwich prep