Experience

Tibi

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Senior Art Director

  • Jan 2017 - Present

  - Managed, inspired, and developed a talented internal Creative team consisting of graphic designers, a social media coordinator, and an in- house photographer and videographer. - Developed concepts and creative strategies that effectively communicated the vision to the Owner/Creative Director and CEO and senior leadership. - Grew and maintained the overall branding and marketing objectives across all channels including digital marketing, advertising campaigns, runway shows, events, website, email, print collateral, and other similar offline and online touchpoints. - Ideated new shoot concepts. Oversaw and led creative execution for all photo and video shoots. - Provided and presented creative briefs to all teams and collaborators. -Directed teams on fresh and innovative social media creative concepts. Show less



Lady Spane

• Los Angeles, California, United States

• Freelance Senior Art Director

  • Mar 2020 - Mar 2022

  - Created and implemented the brand identity across all touchpoints. - Conceptualized content, and designed all campaign content. - Created templates for seasonal assets including commercial assets, new product launch decks, and updated press kits. - Developed the brand packaging design and corporate stationery and communication suite. - Created and implemented the brand identity across all touchpoints. - Conceptualized content, and designed all campaign content. - Created templates for seasonal assets including commercial assets, new product launch decks, and updated press kits. - Developed the brand packaging design and corporate stationery and communication suite.



Stefan Beckman Studio

• New York City Metropolitan Area

• Spatial Designer

  • May 2016 - Jan 2017

  - Drafted 3D floorplans and rendings for various spatial design projects ranging from runway shows, brand activations, store design, and art installations. - Assisted in the ideation and production of props and installation builds for site-specific projects. - Co-ordinated and communicated with multiple vendors and production houses ensuring deliverables and deadlines were met. - Drafted 3D floorplans and rendings for various spatial design projects ranging from runway shows, brand activations, store design, and art installations. - Assisted in the ideation and production of props and installation builds for site-specific projects. - Co-ordinated and communicated with multiple vendors and production houses ensuring deliverables and deadlines were met.



MYUZU

• Cape Town, South Africa

• Art Director

  • Jun 2015 - Dec 2016

  - Led an art and design team on all creative projects from finish to start. (Entailing everything from the drafting board to the end product.) - Designed and created the corporate identity and brand image for Myūzu. - Designed all editorial related media for Myūzu. - Drafted ideas, concepts, and design for related projects. This entails everything from site specific installations, decor and furniture styling, product development, botanical arrangements, and graphic design and visual presentation. - Provided my knowledge and feedback in the actual segments throughout all design processes. - Assisted in the physical construction of all installations and in installing site-specific installations. Conducted art and design team meetings throughout various stages of the design process. Thorough research in ideas, concepts, visiting site locations and investigation into new materials. - Established strong relationships with various artists, designers, publishers and production houses. Maintain brand consistency. Show less



Pratt Ceramic Studio

• Pratt Institute

• Ceramic Studio Technician

  • Aug 2014 - May 2016

  - Mixed clay and glazes from scratch for the studio. Checking and evaluating the specific gravity of each glaze and slip. - Programmed kilns to fire-off and repair broken kilns. Making various casting slip. - Consolidated reclaim clay. - Maintained a clean and safe environment in the studio. - Managed the studio and studio monitors to make sure they meet their daily tasks. Cleaning and maintaing the mixing room and the equipment located within it. Loading and unloading kilns as well as the maintance and cleaning of the kiln room and the equipment located within it. - Consolidated all of the dry clay and glaze materials in storage. - Designed and producing speacialized tools for the studio. Show less



Xandre Kriel

• Cape Town, South Africa

• Furniture Designer Apprentice

  • Jul 2014 - Aug 2014

  - Operated wood-working machinery (table saw, band saw, lathe, belt sander, disk sander, bench grinder, router, wooden mill and lathe, planer and jointer.) - Ripped and milled wood. Knowledgeable in various joinery techniques. - Explored possibilities of incorporating various materials and finshes with wood. Research and design. - Maintained a clean and safe environment in the studio. - Operated wood-working machinery (table saw, band saw, lathe, belt sander, disk sander, bench grinder, router, wooden mill and lathe, planer and jointer.) - Ripped and milled wood. Knowledgeable in various joinery techniques. - Explored possibilities of incorporating various materials and finshes with wood. Research and design. - Maintained a clean and safe environment in the studio.



Sculptor (Daniel Buckingham)

• Syracuse, New York

• Artist Assistant

  • May 2014 - May 2014

  - Assisted the Artist in helping install his work at his current exhibition at the Everson Museum, Syracuse. The piece was soley metal-based, therefore I've gained a lot of experience working with and installing a metal piece into a gallery space. - Assisted the Artist in helping install his work at his current exhibition at the Everson Museum, Syracuse. The piece was soley metal-based, therefore I've gained a lot of experience working with and installing a metal piece into a gallery space.



GQ Magazine South Africa

• Cape Town Area, South Africa

• Design Editorial Intern

  • May 2011 - Jun 2011

  - Assisted in designing and editing various cover and feature articles for the creative director and senior designer. - Assisted on archiving various past and current cover and feature articles for the magazine. - Assisted in designing and editing various cover and feature articles for the creative director and senior designer. - Assisted on archiving various past and current cover and feature articles for the magazine.