Experience

Working on Something New

• Technology, Information and Internet
• 1 - 100 Employee

• Co-Founder, Managing Partner

  • Apr 2023 - Present



Freelance

• Toronto

• Fractional Marketing Executive

  • 2014 - Present

  I provide marketing solutions to clients such as the Australian Broadcast Corporation (ABC) and the City of Hamilton, covering areas such as strategy, brand positioning, marketing, design and development, content creation, go-to-market strategy, data analysis, hiring and team development. I provide marketing solutions to clients such as the Australian Broadcast Corporation (ABC) and the City of Hamilton, covering areas such as strategy, brand positioning, marketing, design and development, content creation, go-to-market strategy, data analysis, hiring and team development.



Willow

• Canada
• Financial Services
• 1 - 100 Employee

• • May 2022 - Mar 2023

  I oversee all marketing and branding activities at Willow, including defining the company's category, PropSharing, creating the brand, developing a go-to-market strategy, building a data-driven organization, defining PR and media strategy, setting investor relations framework, creating content, and leading acquisition across multiple channels.

• • Jun 2020 - May 2022

  Willow is Canada's premiere real estate investment platform.



Bell Media

• Canada
• Entertainment Providers
• 700 & Above Employee

• Strategist, Marketing

  • May 2015 - Jul 2020

  Brands: CTV, CTV Two, Bell Media radio network, TSN, MasterChef Canada, The Amazing Race Canada, Chevrolet, Walmart, Air Canada Created and oversaw strategies for marketing teams, ensuring brand consistency across all channels. Analyzed consumer behaviour, identified new market segments, conducted competitive analysis, managed a team of researchers and marketers, developed content, and participated in business planning. Brands: CTV, CTV Two, Bell Media radio network, TSN, MasterChef Canada, The Amazing Race Canada, Chevrolet, Walmart, Air Canada Created and oversaw strategies for marketing teams, ensuring brand consistency across all channels. Analyzed consumer behaviour, identified new market segments, conducted competitive analysis, managed a team of researchers and marketers, developed content, and participated in business planning.



Arrivals + Departures

• Advertising Services
• 1 - 100 Employee

• Strategic Planner, Advertising

  • Jun 2012 - May 2014

  Brands: GlaxoSmithKline, Cougar Shoes, Conagra (Orville Redenbacher), Fallsview Casino, LCBO, and Neil & Massy. As a strategic partner for agency clients, I briefed teams on marketing drivers, turned client problems into opportunities for our creative teams, led strategy on new business pitches, conducted research, and wrote creative briefs. Brands: GlaxoSmithKline, Cougar Shoes, Conagra (Orville Redenbacher), Fallsview Casino, LCBO, and Neil & Massy. As a strategic partner for agency clients, I briefed teams on marketing drivers, turned client problems into opportunities for our creative teams, led strategy on new business pitches, conducted research, and wrote creative briefs.