Founder

• Dec 2021 - Present

With over ten years of experience across multiple disciplines within the online marketing industry, Anew Media Group is anything but average. We are raising the bar with a fresh approach for small businesses. Our scalable marketing solutions and highly personalized strategies make us a perfect partner for you. By definition, Anew means “in a new or different and typically more positive way.” We are real people who truly care about helping your business succeed through innovative strategic planning, creative design, modern digital marketing, and premier social media management. Show less

Director of Digital Marketing

• Jul 2019 - Nov 2021

•Developed and manage the real estate & mortgage programs at CAST Services that has helped the company grow largely as a start-up for the last two and half years with an average conversion rate on lead generation programs of 8 to 18% (with the Real Estate Market averages being at 3.5%)• Strategize Marketing Programs from basic programs to large scale multichannel programs that pushed the envelope for clients to develop high quality leads to help lower cost per leads for clients by 10 to 20%.• Deployed new Account/Project management tools, like Monday and Trello, to help keep team members organized and on track for all deliverables. This led to implementing more programs faster and more accurately than any other real estate marketing agency in the country.• Managed a team of Account Manager to Graphic Designers, all of whom were remote workers, to ensure we hit growth numbers, project deliverables, and deliver results far superior to thecompetition. Show less

Digital Marketing Manager

• May 2018 - Jul 2019

Director of Digital Programs

• Jun 2017 - Jun 2018

• As a thought leader in marketing attribution & lead generation solutions I was recruited by Access Marketing Company to develop and builds its Digital Marketing department for Lead Generation, but with the emphasis on Marketing attribution. • In association with the other directors, we developed a new project management software and protocols that ensure every project was completed and delivered on time. • Designed and built the content marketing strategies for the company and trained the staff on the content and design teams on how to develop and run these content programs for effectiveness. • Train and hire digital marketing staff while teaching content and design teams on the best practices for lead generation through consumer physiographic and buyology. Show less

Marketing Director

• May 2014 - Jun 2017

--- Develop new marketing mixes that include TV, Print and Digital --- Built RMFP new Website with integration with eMail Marketing Software, Salesforce and WordPress --- Created new tracking methods to measure each marketing mix to elevate effectiveness --- Increased leads for RMFP by 30% that increase closed rates for the sales departments --- Designed and Build all Marketing Documentations for all 4 divisions of RMFP --- Work on SEO, SEM and SMM for RMFP to ensure exposure to increase leads via phone calls Show less

Marketing Director

• Feb 2014 - Jun 2017

• The first in-house digital marketer for Rocky Mountain Forest Products in 40 years of business. My job was to eliminate all resources that were used to hire outside agency and bring those resources inhouse to get the most significant impact on revenue.• Built the marketing department from scratch into a highly successful division that delivered over 1,000 monthly phone calls, 300 web form leads, and 20% YoY growth for the company. • While working with a Salesforce software developer, we developed marketing attribution solutions that allowed marketing, sales, and leadership teams to fully understand where leads were coming from and what products/categories produced the highest ROAS (return on ad spend). • Built a new digital brand from scratch, Granite Liquidators, with the sole purpose of developing more leads for our sales team. In doing so, we were able to grow from selling two containers of Show less

Marketing Manager

• Feb 2014 - May 2014

Develop and maintain all marketing initiatives for Rocky Mountain Forest Products.

President

• Sep 2012 - Dec 2014

Developed a business marketing model that is unique in the marketing agency space. The model provides continuous leads and customers with little to no setup or development cost and does not leverage standard practices such as landing pages, eMail marketing funnels, and shopping carts. The model leverages referral relationships with Mobile Marketing, Digital Marketing, Business Management, and other such companies with my company being the preferred Marketing Agency. Developed expertise in websites tools including WordPress, Drupal, and Adobe Business Catalyst. Key Achievements: --Managed $20,000 per month in Pay Per Click marketing budgets --Increased customer for a University at rates not previously experienced by their internal marketing team. --Increased branding and business communication for client prospects including Financial Advisors and Psychologist firms. --Develop Automation Systems to increase productivity to decrease overhead and time management. Show less

Freelance SEM Manager

• Sep 2010 - Jun 2014

Caylor Solutions is a consulting firm focused on helping clients solve communication and marketing problems and assisting them with cost-effective ways to achieve their goals and ROI. The company leveraged experiences in corporate, nonprofit, and higher education arenas to create relevant and targeted messaging, design, and delivery methods. Deliverables included ideation, strategy, design, web development, email marketing, social media, and more. As a critical member of the team, created websites, managed Pay Per Click (PPC) campaigns, developed new cutting-edge marketing strategies to elevate the firm’s client presence in the marketplace. As a freelance contractor for over three years, successfully developed PPC generating $30,000 in monthly revenue. Key Achievements: --Increased customer conversions utilizing new website designs and digital marketing strategies involving PPC and ReTargeting --Developed new marketing strategies for College and Universities, in the Midwest increasing brand awareness and enrollment for school including Anderson University, Ball State University, Marian University, Franklin College, and others. --Developed and Deployed new digital mediums for NACCAP that increased live event attendees and participants. Show less

Internet Marketing Analyst

• May 2012 - Sep 2013

Vertex Innovations is a telecommunication consulting and engineering company servicing the telecommunication ecosystem. Vertex offers solutions in DAS Engineering, Consulting, Project Management, Construction Oversight, Network Construction, Network Integration, and Telecom engineering for all Telecom network operators, OEM’s, Contractors, and Strategic suppliers. Solved “traffic” problems in managing 600 applicants per month by creating an Applicant Tracking System (ATS) through Taleo. Managed the Company’s new website and copy (both outsourced) to ensuring adherence to deadlines. Created new brochures and systems in InfusionSoft and other marketing systems to increase lead generation and maximize ROI on those new leads. Key Achievements: --Built a Social Media Strategy that increased engagement and traffic to the Website. --Developed and Deployed creative solutions to increase job applications for available positions with an average application rate of 200 per month (before) to 600 per month (after). --Designed, Developed, and Deployed eMail marketing strategies for branding and engagement --Designed, Developed, and Created marketing materials for Vertex (i.e. Brochures, Booklets, Landing Pages, eMail Copy, and Blogs) Show less

Manager

• Jun 2011 - Dec 2011

• Utilize Hertz technology to fulfill customers contracts and car rentals • Manage employees to ensure logistical tasks related to rental cars are executed • Manage Just-in-Time inventory of rental car fleet to fulfill orders • Coordinate with Branch Manager with all other office inquires and daily tasks • Utilize Hertz technology to fulfill customers contracts and car rentals • Manage employees to ensure logistical tasks related to rental cars are executed • Manage Just-in-Time inventory of rental car fleet to fulfill orders • Coordinate with Branch Manager with all other office inquires and daily tasks

Marketing Coordinator

• Feb 2011 - Apr 2011

• Coordinate all marketing campaigns and execute all in-house promotions • Develop Internet marketing campaign and daily evaluate advertisement • Manage all outsource marketing efforts including radio, magazines and promotions companies • Coordinate all IT problems from Fax, Printing, Email, Website and Computer technology • Coordinate all marketing campaigns and execute all in-house promotions • Develop Internet marketing campaign and daily evaluate advertisement • Manage all outsource marketing efforts including radio, magazines and promotions companies • Coordinate all IT problems from Fax, Printing, Email, Website and Computer technology

Promotional Video Specialist

• Oct 2009 - May 2010

• Organize and create video clips for promotional purposes • Create scripts, treatments, and shot lists for video documentaries • Shoot field video in the field and edit pieces together for the final product • Create an end product for the company to be used on the website and promotional DVD's • Organize and create video clips for promotional purposes • Create scripts, treatments, and shot lists for video documentaries • Shoot field video in the field and edit pieces together for the final product • Create an end product for the company to be used on the website and promotional DVD's

Business Manager

• Jan 2008 - May 2009

• Organized and captured new customer markets and business opportunities • Tracked sales, developed budgets, set prices, and recorded daily deposits • Oversaw training and operation of the point of sale machine • Submitted work orders and maintained facilities as needed • Organized and captured new customer markets and business opportunities • Tracked sales, developed budgets, set prices, and recorded daily deposits • Oversaw training and operation of the point of sale machine • Submitted work orders and maintained facilities as needed