Barbara Valencia

Content Marketing Manager at Mayan
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Contact Information
us****@****om
(386) 825-5501
Location
Monterrey, Nuevo León, Mexico, MX
Languages
  • English -
  • Spanish -
  • Italian -

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Credentials

  • Advertising with Facebook
    Meta
    Jul, 2021
    - Sep, 2024

Experience

  • Mayan
    • United States
    • Software Development
    • 1 - 100 Employee
    • Content Marketing Manager
      • Nov 2022 - Present

    • Social Media Manager
      • May 2021 - Nov 2022

  • Dudas Media
    • Mexico
    • Media Production
    • 1 - 100 Employee
    • Social Media Manager
      • May 2021 - Jul 2022

      NOTABLE ACHIEVEMENTS: Despertando PodcastAchieved organically on Instagram:- Audience increased by 76% in total followers through diverse content strategies.- Reach increased by 17.63%- Engagement Rate increased by 661.51% achieved through a restructure of content formats and strategies to better target our audience.Achieved organically on TikTok:- Audience increased by 745% in total followers through diverse video sharing strategies.- Video views increased by 31% through a diverse content strategy to better optimize our presence on the platform.NOTABLE ACHIEVEMENTS: Durmiendo PodcastAchieved organically on Instagram:- Audience increased by 1,697.54% in total followers through diverse content strategies.- Reach increased by 2,221.63%- Engagement Rate increased by 394.16% achieved through a restructure of content formats and strategies to better target our audience.

  • Como Comí
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Social Media Manager
      • Jul 2020 - Jun 2021

      Social Media Management + Content BrainstormingNOTABLES1) SMM for the first edition of Como Comí en Casa (Agosto 2020), a nonprofit initiative to help boost the restaurant industry in Monterrey, MX during the COVID pandemic- Milestone of 5.8K followers on IG from scratch; completely organic growth from a combination of social media managemet + influencer marketingMETRICS ACHIEVED (IG only):2,335,060 impressions51,461 profile visits6,345 post interactions880 story interactions

  • Elemento
    • Moldova
    • Software Development
    • Social Media Strategist
      • Jan 2021 - Apr 2021

      SOCIAL MEDIA STRATEGIZING + CONTENT PLANNING + INFLUENCER MARKETING SOCIAL MEDIA STRATEGIZING + CONTENT PLANNING + INFLUENCER MARKETING

  • Catena Studio
    • Mexico
    • Graphic Design
    • 1 - 100 Employee
    • Social Media Manager
      • Oct 2020 - Jan 2021

      Content Planning + Social Media Strategizing for:GRUPO COSTEÑO:- ANIMAL- CUERNO- MOCHOMOS- LÁZARO Y DIEGO- BELABEAR GUMMIES+ many more Content Planning + Social Media Strategizing for:GRUPO COSTEÑO:- ANIMAL- CUERNO- MOCHOMOS- LÁZARO Y DIEGO- BELABEAR GUMMIES+ many more

  • HELLOW FESTIVAL ™
    • Social Media Manager
      • Apr 2019 - Oct 2020

      NOTABLES - 2019 FESTIVAL EDITION- Fanbase increase of 83.8% through all three main social media channels (Facebook, Twitter, Instagram) - Facebook - fanbase increase of 2.5% (from 502k page likes to 515k page likes) - Instagram - fanbase increase of 59.1% (from 40.9k followers to 65.1k followers) - Twitter - fanbase increase of 22.2% (from 20.7k followers to 25.3k followers)- Influencer campaign with an approximate reach of 7,807,889 persons and 46,909,165 impressions NOTABLES - 2019 FESTIVAL EDITION- Fanbase increase of 83.8% through all three main social media channels (Facebook, Twitter, Instagram) - Facebook - fanbase increase of 2.5% (from 502k page likes to 515k page likes) - Instagram - fanbase increase of 59.1% (from 40.9k followers to 65.1k followers) - Twitter - fanbase increase of 22.2% (from 20.7k followers to 25.3k followers)- Influencer campaign with an approximate reach of 7,807,889 persons and 46,909,165 impressions

  • Katartico
    • Mexico
    • Advertising Services
    • Accounts and PR Intern
      • Sep 2018 - Dec 2018

  • TresPuntos - Online Marketing
    • Marketing Intern
      • Aug 2016 - Dec 2016

Education

  • Tecnológico de Monterrey
    Bachelor's degree, Public Relations, Advertising, and Applied Communication
    2014 - 2019

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