Experience

DCG

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Digital Paid Media

  • Jul 2021 - Present

  Washington, District of Columbia, United States



Abena North America, Inc.

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Digital Campaign Manager

  • Aug 2019 - Apr 2021

  Greater Los Angeles Area



MullenLowe Mediahub Global; Influential

• Freelance Programmatic/Social/Influencer Marketing

  • Nov 2018 - May 2019

  Greater Los Angeles Area



Haworth Marketing + Media

• United States
• Advertising Services
• 100 - 200 Employee

• Media Supervisor - Multicultural

  • Mar 2018 - Aug 2018

  Greater Los Angeles Area

• Digital Media Supervisor

  • Mar 2018 - Aug 2018

  Greater Los Angeles Area



Merkle

• United States
• Advertising Services
• 700 & Above Employee

• Senior Specialist, Media Services

  • Apr 2016 - Nov 2017

  Greater New York City Area Report to Merkle’s Media Displaysenior management and client (Office Depot) to facilitate strategy, budget negotiations, digital media reporting, and all media proposals before final client submission Supervise top US publications on proposals process and other necessary deliverables on a weekly basis, handling up to 15 Office Depot sub-campaigns that can be live media or in planning phases Negotiate national digital buys ranging from $50k to $1.5mm on a quarterly fiscal basis to maximize… Show more Report to Merkle’s Media Displaysenior management and client (Office Depot) to facilitate strategy, budget negotiations, digital media reporting, and all media proposals before final client submission Supervise top US publications on proposals process and other necessary deliverables on a weekly basis, handling up to 15 Office Depot sub-campaigns that can be live media or in planning phases Negotiate national digital buys ranging from $50k to $1.5mm on a quarterly fiscal basis to maximize net media spend efficiency with top programmatic networks and demand-side platforms (Google, Conversant, and other billion dollar platforms/properties) Show less



Out There 360

• Italy
• Advertising Services
• 1 - 100 Employee

• Media Planner

  • Jan 2015 - Mar 2016

  Greater New York City Area Oversee media strategy, planning, and execution on all platforms (digital, print, OOH) for luxury fashion clients Versace, Roberto Cavalli, Farfetch, Moncler, David Yurman, Ferragamo, Calvin Klein, and others in the US, Latin America, Europe, and Asia Manage client facing requests and maintain direct communication between client and agency for all phases of print, digital, and OOH media campaigns, while managing simultaneous accounts Strategize media buys for clients, including specifics… Show more Oversee media strategy, planning, and execution on all platforms (digital, print, OOH) for luxury fashion clients Versace, Roberto Cavalli, Farfetch, Moncler, David Yurman, Ferragamo, Calvin Klein, and others in the US, Latin America, Europe, and Asia Manage client facing requests and maintain direct communication between client and agency for all phases of print, digital, and OOH media campaigns, while managing simultaneous accounts Strategize media buys for clients, including specifics on international budget elements, negotiation process in selecting media partners from top global fashion publications, and directing the RFP and Insertion Order processes with publishers Facilitate needs for both clients and media partners during planning and live campaign phases; oversee weekly reporting, ad server trafficking & tag generation, and liaising with client and Out There’s Managing Director Supervise account management and technical procedures such as creative specification, trafficking, and tagging processes and Ad Ops communications before and during all digital campaigns Show less



Neo@Ogilvy

• United States
• Advertising Services
• 100 - 200 Employee

• Assistant Media Planner

  • Aug 2013 - Jan 2015

  Greater New York City Area Oversaw full planning and delivery of digital media campaigns for clients IBM, Qualcomm, and Weight Watchers Provided budgetary, creative, and technical updates to clients & vendors during each ad campaign, including pixel implementation, ad trafficking, and other digital strategy to ensure the most effective results for paid interactive media Provided monetary, creative, and technical updates to clients & vendors during entire ad campaign cycle, including pixeling, ad trafficking, and… Show more Oversaw full planning and delivery of digital media campaigns for clients IBM, Qualcomm, and Weight Watchers Provided budgetary, creative, and technical updates to clients & vendors during each ad campaign, including pixel implementation, ad trafficking, and other digital strategy to ensure the most effective results for paid interactive media Provided monetary, creative, and technical updates to clients & vendors during entire ad campaign cycle, including pixeling, ad trafficking, and other necessary digital tactics to ensure most effective results for paid interactive media Executed brand awareness and lead generation initiatives for IBM’s B2B software from mid-sized companies and direct response metrics through monitoring web platform analytics and implementing the best media buying strategies Show less



Americas Society/Council of the Americas

• United States
• International Affairs
• 1 - 100 Employee

• Programs Intern

  • Sep 2011 - May 2012

  Greater New York City Area Prepared attendance and registration reports for major conferences/events Maintained relationships and communicated with constituents and members in the US and Latin America Assisted with operational aspects and details for AS-COA public and private presentations, including Latin American presidents, vice presidents, diplomats, professors, artists and authors Contributed event summaries and other writings to AS-COA website and Americas Quarterly blog