Busisiwe Mkwanazi
Head of Marketing at MAN Truck & Bus (South Africa)- Claim this Profile
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Experience
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MAN Truck & Bus (South Africa)
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South Africa
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Motor Vehicle Manufacturing
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100 - 200 Employee
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Head of Marketing
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Oct 2022 - Present
South Africa
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Company Owner
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May 2019 - Oct 2022
South Africa Providing customised TTL marketing solution to SMEs.
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Legacy Motor Group
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South Africa
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Former Legacy Motor Group CMO ( Chief Marketing Officer)
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Sep 2018 - May 2019
Zambesi, Montana •Develop, plan and execute the company’s marketing and CRM strategy. •Managing and coordinating the delivery of the company's marketing function to meet business requirements and ensure delivery of a strong customer experience across all subsidiaries. •This includes functioning as the main liaison with OEM (BMW SA), developing new leads for sales execution, creating innovative corporate campaigns (aligned to BMW parameters) and handling all brands within BMW including lifestyle… Show more •Develop, plan and execute the company’s marketing and CRM strategy. •Managing and coordinating the delivery of the company's marketing function to meet business requirements and ensure delivery of a strong customer experience across all subsidiaries. •This includes functioning as the main liaison with OEM (BMW SA), developing new leads for sales execution, creating innovative corporate campaigns (aligned to BMW parameters) and handling all brands within BMW including lifestyle (accessories). •Provide Marketing and CRM report to the board members and share holders. Show less
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BMW Group South Africa
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Financial Services
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1 - 100 Employee
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Integrated Marketing Manager: Sub Sahara Africa and Corporates
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Oct 2016 - Feb 2018
Midrand Responsible for developing and implementing integrated marketing plan in line with global strategy, to support the achievement of over all market targets through ongoing model support business programs. Ensures that all marketing and communication relating to the Corporate Sales & Sub-Sahara Africa marketing plan, as well as support for Corporate Sponsorship, Events and Driving Experience programs, are set in place strategically and are managed through all channels within the marketing… Show more Responsible for developing and implementing integrated marketing plan in line with global strategy, to support the achievement of over all market targets through ongoing model support business programs. Ensures that all marketing and communication relating to the Corporate Sales & Sub-Sahara Africa marketing plan, as well as support for Corporate Sponsorship, Events and Driving Experience programs, are set in place strategically and are managed through all channels within the marketing mix, i.e. ATL & BTL Advertising, Media, POS / Retail, Digital, Social and CRM/ Direct Marketing etc.
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Manager: CRM Communications
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Sep 2012 - Jan 2018
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Telkom
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Türkiye
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Telecommunications
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1 - 100 Employee
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Campaign Specialist-Acquisition
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2012 - 2012
Centurion
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Vodacom
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South Africa
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Telecommunications
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700 & Above Employee
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CRM Campaign Specialist
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2011 - 2012
Midrand
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Mercedes-Benz South Africa
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South Africa
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Automotive
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700 & Above Employee
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Campaign Manager
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2002 - 2011
Centurion
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Education
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IMM
Marketing Management, Markerting -
Tshwane University of Technology
Cost and Management Accounting, Accounting